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Can Becoming a “Thoughtleader” Give You an Edge? Attempts to Quantify Its ROI Say YES
Have you ever thought about or noticed a competitor utilizing “thoughtleading” as a business development strategy? Positioning yourself and your firm as leading-edge thinkers in your field involves publishing articles and books, speaking regularly to professional groups, getting yourself noticed by the media and surveying your target market in order to produce research data that only you possess.
Measuring Return On Investment For Soft Skill Training
This article helps take the fear out of investing in soft skill training and outlines an effective way to measure the success of such training.

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On-line Reputation Management For Your Small Business
Harmful anonymous on-line comments can influence customers to stay away from your small business based on nothing but hearsay. Once the damage is done, it is extremely hard to reverse. On-line reputation management has become the most important aspect of on-line marketing.
The Prince Charming Effect™
External measurements of Charisma can sometimes be interpreted as charm - although this alone does not create a Charismatic presence, which requires a strong sense of the person’s character, the essence of the inner person. All the charm in the world cannot compete with an individual who speaks from their heart in a way that is genuine and reflects their deepest beliefs.

“Multiply Your Marketing Results – Exponentially!”
Can you imagine what it would be like if you could exponentially increase the return you get for every marketing Euro spent? If you have ever gone fishing for mackerel you will probably be aware that on each line there are many hooks, this means every time you cast your line into the sea the number of fish you can catch is multiplied by the number of hooks on your line. There is a way that you can apply this technique to your marketing so that each campaign is aimed not just at one prospect but many prospects for the same price.
Why do The Pillars of the Lean Marketing House™ crumble?
Building The Pillars of the Lean Marketing House™. often require continuous testing and modification to see if the process is working. This can be frustrating for many who routinely expect perfect solutions. Many times you are testing something that you never had applied or had measurements before.
Pursuing your own Goals
Recently, I made one of my rare and infrequent trips to a retail store. It's not that I don't like to buy things. I simply do not enjoy the process of shopping, so I leave it to others. While at the store, I took the opportunity to observe people who had selected the items they wished to purchase and were waiting to pay for their items in the checkout line. Some people simply picked the nearest line, stood in the back, and waited. Others roamed back and forth looking for the shortest line and waited there. Then there was the third group of shoppers who constantly got out of one line and got into another, thinking they would save time by getting in the faster-moving line.

We’re Both On the Same Side
One of my favorite stories concerns a young lad who was confronted by three bullies with violence in mind. Quickly, the little guy drew a line on the ground, stepped back several feet, looked the biggest bully in the eye and said, "Now, you just step over that line." Confidently, the big bully stepped over the line, preparing to commit mayhem on the little guy. Quickly the little fellow grinned and said, "Now we're both on the same side."
Why an ‘ABL’ Might be your Best Choice for a Business line of Credit
Why and asset based line of Credit is a solid alternative solution to a business line of credit; Information on why an alternative financing method such as an Abl facility can be the best choice for a business line of credit in Canada .

Sir Charles Wheatstone & Traveling Sound
Sir Charles Wheatstone's place in the development of the telephone cannot be overlookes. Wheastone, a prolofic inventor, worked to develop the concertina, stereoscopy, and popularized accurate measurements of DC resistance which led to advancements in sound travelling electronically over long distances.

Inspiring and Energizing with Strong Verbal Communications
We can't inspire and energize people with memos, mission statements, data and analysis, charts, goals and objectives, measurements, systems, or processes. These are important factors in improving performance. But that's management, not leadership.
Satisfactory Customer Service is No Longer Acceptable
Unfortunately, the bottom line is that most organizations provide satisfactory customer service and they think they are doing the customer a favor. They think they are doing something great. They create all kinds of measurements and talk about it all the time. Pat themselves on the back.

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