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It’s All About the Label
An estimated 410 green labels or green certification systems exist worldwide, while close to 400,000 companies and nearly 500,000 products have gained a green label or valid certification. Now there's a tool that helps producers and consumers understand what's behind the label.

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30 Seconds to Explosive Networking & Sales Results
This is probably one of the most impactful things you could do for your business, your networking and your sales. Using this tool to develop a your 30-second "who am I" introduction has had people rushing up to me after networking events and standing in line waiting to talk with me.

On-line Reputation Management For Your Small Business
Harmful anonymous on-line comments can influence customers to stay away from your small business based on nothing but hearsay. Once the damage is done, it is extremely hard to reverse. On-line reputation management has become the most important aspect of on-line marketing.
How to Use Twitter as a Twool
I may get more value out of Twitter than anyone else on the planet because I use Twitter as a tool—specifically as a marketing tool—for my website Alltop and my book, Reality Check. If the concept of using Twitter in a commercial manner interests you, keep reading. If it doesn’t, then you can continue to send and receive tweets about how cats are rolling over and the line at Starbucks.
Individual Improvement = Organizational Improvement
If you could find a tool that would provide beneficial feedback to employees that would lead to performance improvement and bottomline results to the organization, would you take advantage of it? Many organizations have found such a tool and found many uses for it. For a number of years, this tool was viewed as a fad but it has survived that first impression and become a tool for organizational improvement. This tool is multi-rater feedback or 360 degree feedback.

Performance Management: The Individual Strategic Plan
Performance management has become an ever-increasing critical tool to success for businesses. Within the last year we have experienced both a booming economy as well as a recession; a historically low unemployment rate combined with massive layoffs and business closings. But the bottom line to all of this is people! AND, we are human and as such are typically much more productive when we have clear goals, expectations, and feedback.

Do You Have a Social Media Strategy?
While Social Media is the newfangled thing for everyone to talk about, monitor and watch these days amongst marketers, I see a day in the future when social media will be yet another tool in a marketer's tool belt just as "cable" is now just another line item in a marketer's advertising budget. We will get to a day when marketers can't imagine developing a campaign without at least considering how their brand, or new product or service offering might be expressed digitally across a range of social media options.
How To Use Marketing Webinars To Grow Your Offline Business
Webinars are a great tool for online businesses to promote their products and services. Marketing webinars are also a great tool for offline businesses. With the right strategy you would be amazed at what this one tool can do to have a significant impact on the bottom line by increasing sales, reducing expenses and increasing profit.
Pursuing your own Goals
Recently, I made one of my rare and infrequent trips to a retail store. It's not that I don't like to buy things. I simply do not enjoy the process of shopping, so I leave it to others. While at the store, I took the opportunity to observe people who had selected the items they wished to purchase and were waiting to pay for their items in the checkout line. Some people simply picked the nearest line, stood in the back, and waited. Others roamed back and forth looking for the shortest line and waited there. Then there was the third group of shoppers who constantly got out of one line and got into another, thinking they would save time by getting in the faster-moving line.

What's Twitter and Will it Help Me Grow My Accounting Firm?
Everybody knows about the strange new force called "on line social networking", but what is it exactly? Will it help you grow your CPA, accounting or tax firm? This article looks at Twitter and reveals it's use as a sales tool.
My Product's Edge - How Can I Sharpen It?
After you have consolidated your creative and marketing plans and they appear to be working well together, it may be the right time to pay some attention to improving your consumer communication strategy. In other words, it is probably time to home in on how, what, when and where to communicate to your end user. You can really take your product's life to a new level of vitality by focusing on your tag line. Your tag line, or advertising slogan, is extremely important in internet marketing particularly when you choose to utilize banner advertising as your principal marketing tool for your initial campaign...

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