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Finding Good Reciprocal Links
What should you be looking for when you are attempting to build reciprocal links?

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Link Reputation and Your Website
Understanding Link Reputation is extremely important for any webmaster or others concerned with search engine ranking. It involves the relationship backlinks (links pointing back to you) have to a target web page and the context of those backlinks. This relationship and context can be measured with respect to a particular search query or theme and has the consequence of revealing how highly a backlink speaks about your web page with regard to that theme. If link popularity is how many pages talk about you, link reputation is how well backlinks talk about you - quality vs. quantity.

Understanding the Basics of Link Exchange
Link Exchanging is the process of exchanging text links between websites. Webmasters exchange links to improve traffic through numerous inbound links or link popularity. Exchanging links is normally a free process (unless you choose to a fee-based link exchange program), making link exchanges cost effective.

Link Building and Link Development
Depending on your link building and development strategy, finding the right link velocity (the rate in which you acquire or lose links) can determine how your pages rank respectively in search engines.

Link Building - The Waiting Game
Link building is a waiting game. Many clients have asked me why they do not see changes in traffic or ranking before a month goes by. It takes time for the search engine robots to find those new links and index the pages they are linked to.

Who's Drinking All Your Link Juice?
You might have heard the term "link juice" before in the discussion of search engine optimization and traffic generation. Link juice is actually a loosely defined term, but it generally refers to the combination of link relevance, page importance and anchor text.

Power play Linking - Link Building that Boosts Traffic Without being Manipulative
I know there are many people that think there is only one reason for link building (the most common reason being SEO.) You say, "what?" All of these SEO people talk about is link building as an essential off-page influential factor. Are you telling me that it's not? No, but what I have been trying to show people is that link building is not particularly a nightmare or not even that stressful if you go about it the right way. I am not talking about link building for the purpose of manipulating rankings or for SEO. This is about linking for traffic.

What is Anchor Text and Why Should I Use It?
When you are reading something online and you see that a phrase within a sentence or paragraph is a live link, the link text is what is called "anchor text." This is because it acts as an anchor to the link.

Article Marketing - Writing a Resource Box So it Makes People Click
If you're looking for an effective link building and search engine optimization strategy, you can't do much better than article marketing. But it does more than that. I can be a powerful way to build targeted, ready-to-take-action traffic to your landing pages.

SEO Link Building – Share the Wealth
Are you concentrating all of your SEO link building activities on your home page? If so, read on. If you're one of the lucky ones, you might have noticed that more of your website's interior pages have been getting listed in the search engine results pages. If you're one of the unlucky ones, you might have noticed that you've lost a lot of ground as far as ranking for particular keywords.

Legal Marketing: What is link juice?
Link Juice is a term used to refer to the ranking of your website in Google. It sounds silly, but link juice is very important. It’s similar to SEO, in that every website needs link juice in order to gain more viewers. The more link juice you have, the higher your listing on a Google search. So instead of having your firm’s website on page 5 of Google’s search for “law firms specializing in employment law” you can be on page 1 if you have enough link juice.

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