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Publicity...Everything Changes But the Tool
As the world turns so does the hot and not communications tools. We jump from print, online news; websites, blogs, microblogs. Proponents of each will swear that "this is the source, the tool that will rise to the top and become the news source of choice." But when you want to be informed (or better yet when YOU want to inform) you think of the lowly, maligned press release. It's not dead. It's just that so few can do the darn thing right. Let's look at the facts and do it right...

All You Can Eat
Customers are like an all you can eat buffet. There are always plenty around. The question is, how do we fill our plate without scaring off the customers?
If Your Advertising is Not Working! Here’s Some Ideas?
OK you have your advertising running and the enquiries seem to be running out – or worse still have stopped – calamity never worked at all! What do you do?
Why Play Isn’t Just For Children
Do you like to play? Do you even remember the last time you really played? For many of us, we're just too busy in the whirlwind of working, buying, raising a family, traveling, running errands and other busy tasks that adults do. We often see playing as something that only children do. However, if you study the most successful people on the planet, you see that they include a healthy dose of play into their lives. Play acts as a stress release, helps people be creative, learn to work together and much more. Just like children, adults need to play. Find out the benefits of play and how to incorporate more fun into your days.

Other lions Related Articles

What do animals have to do with marketing?
About a year ago now, I went along to a presentation on sales. The presenter advised us to think about people’s personalities when selling as four key animals – Monkeys, Lions, Dolphins and Elephants. Although all of us have a mixture of these personalities within us, we’re all dominated by one of them too.

Better to Try and Fail – or not try at all??
Recently I watched the 2007 movie Lions for Lambs. In this movie a brilliant but apathetic student asks his professor, “Is there any difference in trying but failing, and simply failing to try – if you end up in the same place anyway?” He was attempting to justify taking the safe route; never really taking a stand or trying anything big. What do you think? Do you cringe at trying something big because of the possibility of failure?
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