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Master Licensing Franchises - A Change of Heart
The odds are against success. The numbers don't lie. The challenges facing the operations of a larger small business development compared to a smaller business component is significant enough that it is best to start smaller, ensure your grip on the business model and then grow from there. These are all expressions I have used. For the most part I still believe these...IF we were talking 5 years ago I would stand by them, in front of them, behind them and arm myself on all of the information that supports them. Today is a different day however.
The Man Who Sold Hot Dogs
One of my favorite tales and rather timely, enjoy.
Voice Mail - Friend or Foe
What is your instant response to the question? If your belief is voice mail is bad.... it will be bad! You will validate that belief by making sure you get no value from it. If there is one thing guaranteed to drive consultants up the wall, it is trying to get prospects to return their calls. We are in a catch-22, you cannot drop in without an appointment, but we cannot get an appointment because nobody returns our calls. You just cannot win sometimes.
Marketing to Millennials
A new group is entering the workforce - they are called Millennials. With a new demographic comes the need to market your products and services differently. Learn how with the help of leading marketing expert Michael H. Fleischner
Get Rid of the Toxins in Your Life
Negative energy can pull you down faster than anything else. If you have negative people in your life, you need to get rid of them or, at the very least, insulate yourself from them.
Garber on Business: Being Seen on the internet
Small business is getting lost in the gigantic mass of information, amusements, distractions and barrage of advertising on the internet. Big business has now received the message loud and clear: Go to the 'Net. If you're after that prime "youth" -- 18-to-35 crowd -- and you're not online, your business is definitely missing out. Here are some pointers from a baby-boomer who almost got left behind. Anne Garber found out the hard way herself just how important the online community is to survival of business!

Other listening to the radio Related Articles

Your Brochure Is Killing Your Sales
Brochures can be the silent assassins that take-out the sales you should have got. Does your brochure sell? Do you know? You can rehabilitate your brochure by listening to your customers favourite radio station...
“Your PR Doctor’s Tips for Getting Media Attention on Radio”
One of your “PR Doctor’s” favorite public relations elements in an integrated marketing communications plan is talk radio. Talk radio provides opportunities for profit and non-profit organizations to gain extended exposure in an interview format. And there are many opportunities that exist in communities around the United States to capitalize on this media offering. And many times these radio stations are very eager to find new people to interview about new and interesting subjects. So, let’s see what type of advice your PR Doctor has for you to gain media attention on radio. Here are 10 tips for getting your company or organization’s message on radio.

Flexing Your Media Muscle on the Radio
Do you know about the radio renaissance? If you’re a NichePreneur®, you should! Popular wisdom has been telling us for years that radio was dead -- but that popular wisdom is wrong. Satellite radio, streaming internet radio, and the popularity of podcasts has made radio a powerful platform for NichePreneurs® who want to establish or expand their Expert Identity. The audience for radio is exploding, like never before. At the same time, it has gotten more and more demanding to be a good radio guest. No longer is it enough to put out a good sound bite on demand for the local affiliate. Here’s what you need to know:
16 Sweet Reasons Talk Radio is a Great Way to Promote a Book, Product or Message
Radio is one of the most effective marketing tools for those who want to reach both mass-market and targeted audiences. Talk radio is even more effective but often less appreciated by those with a message to sell to American consumers. There are several good reasons to consider talk radio. Consider these sweet 16:
Why A Top Sales Manager Needs To Be On All His Reps’ “Pre-sets”
You have to be more popular than Howard Stern. You also have to be cooler than Opie and Anthony too. Why? Because one of the most critical elements to successful sales management is to always make sure you are tuned into the radio frequency of your salespeople. Here's why. There's only one radio station that your sales executives like to listen to and that radio station is: WIFM. (You might say WIIFM, but let's not get too technical here...). This is the "What's-In-It-For-Me" radio frequency. This is the only station they pay any attention to and if you're not broadcasting on it all the time, 24-7, then your sales reps are gonna switch you over to some other station on XM or Sirius radio...or worse yet, turn off the radio completely!

100% Responsible Listening Turns Fantasy into Reality
Published in International Listening Association’s THE LISTENING PROFESSIONAL. Skilled Listening IS the difference between Fantasy and Reality.

Why a Top Sales Manager Must Always "Tune Into the Right Frequency"
It's definitely clichéd, but I think this is one of the most critical elements to successful sales management and that is to make sure you are tuned into the right radio frequency with your salespeople. There's only one radio station that your sales executives like to listen to and that radio station is: WIFM. (You might say WIIFM, but let's not get too technical here...). This is the "What's-In-It-For-Me" radio frequency. This is the only station they pay any attention to and if you're not broadcasting on it all the time, 24-7, then your sales reps are gonna switch you over to some other station on XM or Sirius radio...or worse yet, turn off the radio completely!

Are your listening skills costing you or making you money?
Who is really listening? … Genuinely, sincerely and honestly listening? I’m noticing a lot more telling and a lot less listening lately. You only have to watch the ABC program ‘Q&A’ to see the number of politicians who have great trouble listening – to anything except themselves. They interrupt others giving answers to questions that were never asked. No wonder we are a bit jaded and cynical.
The Fine Art of Listening
Listening is a primary skill needed by business analysts and those who are responsible for gathering (eliciting) requirements. But just what is listening and how can you improve your listening skills?
LISTENING SKILLS IN COACHING
When is listening not really listening? Coaches need good listening skills but very often, find they fall short of being good listener. Find out the most important ingredient for listening success.
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