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listening to the voice of the customer Tagged Articles
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The Power of RealTime Electronic Customer Feedback
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| The author discusses the many and varied benefits of creating a real-time feedback loop between yourself and your customers, both for immediate operational issues and long-term strategy. |
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Other listening to the voice of the customer Related Articles
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8 Simple Rules for Leaving Compelling Voice Mail Messages
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| Asking questions by leaving messages in people’s voice mail is tough, but not impossible. If you use it effectively, voice mail is a great way to leave a brief but useful message for a prospective customer, or use a question as a teaser that leaves your prospect eager to learn more. |
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Your Ideal Client – A Key Concept for Solo Business Marketing
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| Have you ever had a client/customer that was more trouble than they were worth? Maybe they were always late to pay, or didn't do what they said they'd do. Maybe you just had a personality clash, or they expected more than you were able to offer. Whatever the situation, chances are you had an inkling when you first met that client...a tiny voice that you didn't listen to, that was probably overshadowed by the bigger voice that said, "hey it's business, I'll take it!" Learn to say "No!" to those clients, before they start draining your energy! |
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Active Listening: A Critical Success Factor
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| In management and sales, active listening is a critical success factor. A focus on listening can lead to more effective teamwork, higher productivity, fewer conflicts and errors, enhanced innovation and problem-solving, improved recruiting and retention, superior customer relations and more. As authors on leadership development have noted through the years, listening is not just a nice thing to do, it’s essential! |
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Communication A.P.P.E.A.L.
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| To succeed as a business owner, you need to create and refine your "entrepreneurial voice." I believe that voice has three components: your private voice (what you say to yourself); your public voice (what you say to the world); and your personal voice (what you say to clients).
These three voices, while distinct, still need to align and resonate with one another to successfully run your business. In this article, I offer a perspective on what makes your communication appealing -- those qualities you can cultivate in each of your three voices to be more confident, genuine, and effective in every area of your business and your life! |
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IN THE CONTEXT OF CUSTOMER LOYALTY, NEW NIKE-TIGER WOODS COMMERCIAL IS ON POINT
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| While some may think that the new Nike/Tiger Woods commercial is a bit strange, in the context of customer loyalty, engagement and true “Voice of the Customer” it is actually spot on. |
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Develop Customer Centricity with CRM
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| Contrary to popular belief, Customer Relationship Management (CRM) is not a system, or a technology, or a simple application. CRM is a holistic strategy that places customers at the center of all business operations. Some call this customer-centricity; others coin this approach as listening to the “voice of the customer.”
Regardless of semantics, CRM is the integration of people, processes, and technology, which allow a company to leverage its information assets to identify, attract, and retain profitable customers. CRM applications should not be viewed as the Holy Grail that will fix all your business challenges; they are simply facilitators.
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Are your listening skills costing you or making you money?
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| Who is really listening? … Genuinely, sincerely and honestly listening? I’m noticing a lot more telling and a lot less listening lately. You only have to watch the ABC program ‘Q&A’ to see the number of politicians who have great trouble listening – to anything except themselves. They interrupt others giving answers to questions that were never asked. No wonder we are a bit jaded and cynical. |
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Listen and Learn
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| Listening isn't just a nice to have soft skill. With organizations and individuals so fervently focused on the bottom line, actively listening has never been as important as it is now.
A focus on listening can lead to more effective teamwork, higher productivity, fewer conflicts and errors, enhanced innovation and problem-solving, improved recruiting and retention, superior customer relations and more. As authors on leadership development have noted through the years, listening is not just a nice thing to do, it’s essential! |
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How to Go Above and Beyond the Call of Duty with Customers
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| How to Go Above and Beyond the Call of Duty with CustomersEvery company understands the value of listening to customers and yet JUST listening is creating a reputation for bad customer service. Each customer has their own communicating style of wanting to be heard and acknowledged.
I recently went into a well known grocery store and asked for a customer comment card. The assistant manager handed one to me and whispered "we don't like to get these because it means you're not happy." What a revelation!
When was the last time you actually recruited unhappy customers and asked for their "noodlejam"(tm)?
What exactly is noodlejamingTM
Well simply put...I believe that customers can bring creative solutions to customer service complaints if you can give them the tools to brainstorm. Why should I bring |
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Your Internal Board of Directors ... Part I: Who's In Charge?
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| Have you noticed? When it comes to running your business, you have a lot of different voices in your head. You have the voice that tells you to work on your business plan, and the voice that tells you that you need to answer that email. You have the voice that encourages you to write an article to promote your business, and the voice that tells you it would never get published. You have the voice that wants you to hire an assistant, and the voice that says it’s easier to do everything yourself. With all the chatter going on in our heads, it is actually amazing that anything gets done!
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