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Is it what's WRONG with these kids? or what's RIGHT with these kids?
Kids! I don't know what's wrong with these kids today! Kids! Who can understand anything they say? Kids!

Descriptive Stories Sell on More than One Level
Perhaps you've heard or been taught that sharing Features, Advantages and Benefits (FAB) is a more effective approach than just feature dumping on our prospective customers. But do we effectively do that in our sales conversations? Let me share a simple experience where a young shoe salesman (Joseph) did this very well.

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