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Lesson #1: Make Your Marketing Message Memorable
Before Candler took over Coca-Cola operations, Pemberton had been doing business on a small scale. He ran a local company with a local customer base and had little chances of growing it much larger at the rate he was going. His only promotional effort was an oil cloth with the sign “Drink Coca-Cola” that hung on a local drugstore. Candler, however, knew that there were billions more thirsty people out there; he just needed to find a way to reach them. It was through a strategy of aggressive and memorable marketing, initiated by Candler but one which continues to this day, that Coca-Cola became the billion dollar company it is today.

Can a Manager Be Too Nice?
Managers can make or break motivation and productivity for employees. Having the right employee in a management position is crucial for any company.
How Beliefs Can Sabotage the Sale
Many times as sales people, our personal beliefs can get in the way of our success regardless of what we are selling and at what price.....read on..
Bookkeeping and Home Remodelling
Remoddeling your home can be a popular way of adding value to a property, so long as the refurbishment is done with care. A recent inspection of a detached house in a local suburb revealed a potential ticking time-bomb. The vendor had put in a great deal of time and energy in remodellinmg this simple three bedroon house, and the results looked very presentable. So much so that the vendor had received a firm contract for a prospective purchaser, subject to a report from a local Building Inspector. And then things turned sour.

Energy Deregulation = Choice
People in many parts of North America now have a choice of energy providers. In the mid 80’s the federal government decided that monopolies were not good for the country and a competitive marketplace in the energy industry would be better. It had been proven that when a regulated monopoly was deregulated, consumers benefited. New and innovative products were developed, services improved and prices went down.
The cost of poor service
Have you ever wondered how much money has been lost due to poor customer service? Does it happen where you work? Or do you own your own business and are unaware of your employees’ actions?

Other local company Related Articles

“Your PR Doctor’s Prescription For Healthy Local Media Relations”
Local media are often overlooked and undervalued resources when companies and organizations develop public relations plans. “Your PR Doctor” believes that local media can be a strategic element in an Integrated Marketing Communications (IMC) plan, based upon more than 35 years of success with local media. Believing that, here is a prescription for healthy local media relations from “Your PR Doctor.”
Lesson #1: Make Your Marketing Message Memorable
Before Candler took over Coca-Cola operations, Pemberton had been doing business on a small scale. He ran a local company with a local customer base and had little chances of growing it much larger at the rate he was going. His only promotional effort was an oil cloth with the sign “Drink Coca-Cola” that hung on a local drugstore. Candler, however, knew that there were billions more thirsty people out there; he just needed to find a way to reach them. It was through a strategy of aggressive and memorable marketing, initiated by Candler but one which continues to this day, that Coca-Cola became the billion dollar company it is today.

Polish your localized SEO for Google Local Voice Search
Google Local Voice Search is a Google service that plays off the local OneBox results. This is why it's even more important for local SEO efforts.
Promote your business using Google Local
Do you want your website to appear on the search results on Google when people search for a local company? It’s actually quite easy to do with Google Local.

Online Local Listings
Online local listings are available through all of the major search engines as well as online yellowpages. Is your company easy to find? Are you aware of the high volume of clicks that local listings get? Discover for yourself how to utilized one of the easiest ways to get more traffic to your website.
••••••>Getting Top SEO Ranking for Local Listings on Google Local, Yahoo Local, City Search etc.
As a free service by most of the local search sites, local listings is a powerful yet free SEO tool. Local listings Google and Yahoo appear above all other listings, getting #1 position in Local search may actually be easier than #1 in Organic/Natural rankings
How Google Places; Affect Your Local or National Business
Please read this article in full, to fully understand the importance of this for your local or National Business. Whether you are Local Business, or a large National Business, you will need to fully understand how this change will affect your local sales, as it depends on what you decide to do about it, for the future of your company.

Local SEO First Page of Google local Marketing for Local Business
How can local S.E.O. (search engine optimization) help local business owners get onto the first page of Google? Here’s the good news, unlike a brick and mortar business where it’s very difficult to research your competition, with Internet marketing for local business it is reasonably easy to carry out some research to find out if you stand a chance to beat your local competition.

Business Internet Marketing S.E.O. Help for Local Business
How Local S.E.O. can Help Local Business get on the First Page of Google For most local business owners s.e.o. (search engine optimization) is almost a foreign language to them, so they tend to avoid getting involved in Business Internet marketing for their local business, this is despite the fact that over 70% of people searching for their services are looking on the internet to find local businesses to provide them with their needs.

How to Maximize Local PR
Whereas I’m a big believer in going national if you have a strong story, there is a lot to be said for regional and local PR coverage. If you have a personal story that has a local slant to it, use it. Maybe a story as to how you built your business, or a story about how your product, service or company helped transform the life of someone else who lives in the community. The media loves transformational stories, so offer them one with a strong local hook. Always give your pitch a local slant. Remember you’re drilling down, pitching narrow, not wide.
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