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Turning up the Heat: Rachael Ray Is On Fire
The executives at Cowan and Lobel were not sure if hiring Ray to be the chef at their store was such a good idea in the end. Her prepared dishes were, after all, even outpacing the store’s grocery sales. But Ray had an idea to solve the problem.

How to Launch a Targeted PR Campaign
Media begets media; that’s the name of the game.  So if you’re stuck focusing strictly on the media home runs, rethink your strategy.  Don’t limit your pitches to the national media outlets; there’s a huge media world out there.  Broaden your approach.  Broaden the media bull’s-eye you’re targeting.

Networking With The Media
7 tips to keep you and your business top of mind with the media.
17 Ideas You Can Steal to Grow Your Business Without Spending Money.
In this article we're sharing what we call “ideas to steal”. They are all real-life ideas from successful businesses — action steps you can pick up and run with right away, without having to research, test or otherwise delay implementing. And, you don't need to spend money to do them.
How to Create a a Public Relations Plan
Good public relations is an art of sorts and requires some research, thought and planning—but not necessarily expense—at any level.

A Quick Public Relations Media Review
A quick overview on how to pitch the various media outlets.
Want to Be A PR Success story? Think Like the Media
Want to be interviewed by Oprah, CNN, People, Time, the New York Times and other media outlets? Don’t pitch what you think is interesting. Create, develop and pitch stories that meet the media’s needs. Put yourself in the place of the various editors and producers. Discover what it is they need and pitch those stories.

Fund Raisers – How Do You Set Up A Charity Auction?
You have little money but you want to raise money for your local charity. So how about a well publicized auction?
Ive Published a Book When do I get on Oprah
Even if you are publishing with a major house, approach your book’s PR launch as though you're self publishing your book. Don’t expect your publisher to do the work.
7 Steps to Acquiring an Instant Intellect
Want An Instant Intellect? An easy way to stand above the crowd if to demonstrate your mastery of communication. It is easily shown in your own communication style.
How Do You Survive Franchisor Bankruptcy
It takes immense discipline and fortitude to survive a franchisor's bankruptcy. It's a good idea to have a plan to minimize any potential losses in revenue and reputation, just in case such an unfortunate circumstance arises. When armed with a plan, you're more likely to avoid disaster and consequently keep your business afloat.
The Small Business Marketing Success Secret
The biggest problem that most small business owners have with PR is that they don’t fully understand the process or how it can help build their business or establish their brand. Most think that public relations is only for large corporations or those in the entertainment world and that it has to do with stunts and smoke and mirrors. None of those perceptions are correct. Why should entrepreneurs and small business owners use PR? Because it can build a business and establish a company’s brand. Because it works!
Local versus National Coverage
When planning for your Press Release, you decide who would be the most interested in hearing your story as well as where your audience is located. If you are releasing information about a local public event, it would seem obvious that you would want to notify the public through local newspapers, newsletters, radio and television. You would also want to make sure the Press Release includes the actual dates you want the release published. If it is not published in a timely manner, it might be too late.
The PR Follow-Up Etiquette
You need to make follow-up calls after sending out your press release. Initially it’s often best to concentrate on your local media. The local press will usually be more open to your calls and pitches.

The PR How-to Bible
Synopsis: It’s said that you can’t find the right answers until you ask the right questions. So with that in mind if you are thinking of hiring a public relations firm or of launching a media relations campaign for yourself, the following is a list of how to points to ask yourself before moving forward. Done correctly a PR campaign can establish your brand and build your business and establish you as an expert in your field. It’s the most powerful marketing tool out there, so give it a shot, but first do your homework and review the checklist.

National PR for a Local Story
Don’t be afraid to shoot for national coverage, think of national media as being local media with a huge spillover.
The Trouble with Pay for Placement
With Pay for Placement chances are you won’t have a campaign focused on delivering your message, or building your brand, but one focused on grabbing as much quick media as possible.

Why Local Media Personalities are Dying to Get Your Small Biz Press Release
You can help the media, and especially media personalities, with your Small Business Press Releases which in turn will help your business.

Other local media Related Articles

How To Gain Confidence in your Marketing
When I started my marketing firm in 1994, I decided to send out a press release to the local media. Over the next 2 weeks, I wrote and rewrote this release until I was sure it would get picked up in the local papers. By this stage, my inner voice was chanting "This will work! This will work!"

How to Prevent Foot In Mouth Disease When Dealing With The Media A Prescription From The PR Doctor
Do you feel ill or uncomfortable when dealing with the media? Do you have the habit of "sticking your foot in your mouth" during media interviews? Do you wish to hide or be excused whenever the media contacts you? Well, the PR Doctor has a simple prescription for you in the form of what to do and what not to do when dealing with the media. The prescription has been developed through many years of dealing with the local, regional, national & international media and some sage advice from many friends in the media over more than 35 years.
“Your PR Doctor’s Prescription For Healthy Local Media Relations”
Local media are often overlooked and undervalued resources when companies and organizations develop public relations plans. “Your PR Doctor” believes that local media can be a strategic element in an Integrated Marketing Communications (IMC) plan, based upon more than 35 years of success with local media. Believing that, here is a prescription for healthy local media relations from “Your PR Doctor.”
National PR for a Local Story
Don’t be afraid to shoot for national coverage, think of national media as being local media with a huge spillover.
The PR Follow-Up Etiquette
You need to make follow-up calls after sending out your press release. Initially it’s often best to concentrate on your local media. The local press will usually be more open to your calls and pitches.

I Cant Use National Media Coverage
Don’t limit your PR horizons. Remember, nothing impresses the media more than media. National media establishes you as an expert. Now you're national news and you're in a position to garner local news.

How to Use Social Media to Market a Local Business
Social media has the ability to touch people around the world, but a small business’s best customers often may be right around the corner. Not all social sites reach a local audience, but here are six ways you can tap into the local side of social media.
Marketers Can Help Local Business Embrace Social Media
While many companies readily embrace social media, others don't - with good reason. Our approach has a lot to do with whether or not small and local businesses will actually take advantage of what social media offers them. Marketers can do a better job.

Business Internet Marketing S.E.O. Help for Local Business
How Local S.E.O. can Help Local Business get on the First Page of Google For most local business owners s.e.o. (search engine optimization) is almost a foreign language to them, so they tend to avoid getting involved in Business Internet marketing for their local business, this is despite the fact that over 70% of people searching for their services are looking on the internet to find local businesses to provide them with their needs.

How to Maximize Local PR
Whereas I’m a big believer in going national if you have a strong story, there is a lot to be said for regional and local PR coverage. If you have a personal story that has a local slant to it, use it. Maybe a story as to how you built your business, or a story about how your product, service or company helped transform the life of someone else who lives in the community. The media loves transformational stories, so offer them one with a strong local hook. Always give your pitch a local slant. Remember you’re drilling down, pitching narrow, not wide.
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