Like this article? PLEASE +1 it! Evan Signature
Evan Carmichael Top Header about About Home Profiles articles Tools forums inspirational quotes About facebook Twitter YouTube Blog

local radio station Tagged Articles



Marketing vs. Public Relations
A brief exploration of the differences between marketing and public relations and why businesses of all sizes need both in order to succeed.
Beauty and the Beast of Starting a Business
Starting a business is always difficult so always remember that a problem shared is a problem halved. I am sure that there are other small businesses in your area that are also wishing to advertise with a minimum budget. Get some leaflets printed off and start making contact with them. Here are some ideas to get you started:
Press Release Success Criteria - Is it Newsworthy?
You have decided you need to distribute a Press Release to the local newspapers about your upcoming lecture at the neighborhood library. You also think that the listeners at local radio station FM 99.9 would be perfect attendees at this event.
My top 10 marketing resolutions for 2008
Helen Dowling from Exceptional Thinking gives you her top 10 marketing resolutions for 2008!

Other local radio station Related Articles

The Courageous Captain: Turner Takes Television By Storm
Wary of the increasing popularity of television and radio, Turner decided to purchase the struggling Atlanta-based television station WJRJ in 1969. He renamed Turner Advertising to Turner Communications Group and began plans for realizing his grander vision. Just six months later, Turner purchased WRET, a similarly weak station based in North Carolina and in four years managed to make a profit of $1 million. Turner had bought the rights to classic black and white films, and by airing these he was able to increase his number of viewers dramatically. The U.S. Federal Communications Commission (FCC) had also changed their rules to allow cable providers to import signals from far-away stations, which Turner would soon begin to take advantage of.

Your Brochure Is Killing Your Sales
Brochures can be the silent assassins that take-out the sales you should have got. Does your brochure sell? Do you know? You can rehabilitate your brochure by listening to your customers favourite radio station...
Finger Lickin’ Good: Sanders Opens Kentucky Fried Chicken
In 1930, Sanders opened up a service station along U.S. 25, a busy highway which ran through Kentucky. It was not just a regular gas station. When people stopped to refill their gas tanks, Sanders made sure they refilled their stomachs as well. With home-cooked meals that his wife and children helped to prepare, Sanders’ first venture into the fast-food industry had begun. His station might have been simple, with only one table and six chairs, but it was a start.

Press Release Success Criteria - Is it Newsworthy?
You have decided you need to distribute a Press Release to the local newspapers about your upcoming lecture at the neighborhood library. You also think that the listeners at local radio station FM 99.9 would be perfect attendees at this event.
Flexing Your Media Muscle on the Radio
Do you know about the radio renaissance? If you’re a NichePreneur®, you should! Popular wisdom has been telling us for years that radio was dead -- but that popular wisdom is wrong. Satellite radio, streaming internet radio, and the popularity of podcasts has made radio a powerful platform for NichePreneurs® who want to establish or expand their Expert Identity. The audience for radio is exploding, like never before. At the same time, it has gotten more and more demanding to be a good radio guest. No longer is it enough to put out a good sound bite on demand for the local affiliate. Here’s what you need to know:
Why A Top Sales Manager Needs To Be On All His Reps’ “Pre-sets”
You have to be more popular than Howard Stern. You also have to be cooler than Opie and Anthony too. Why? Because one of the most critical elements to successful sales management is to always make sure you are tuned into the radio frequency of your salespeople. Here's why. There's only one radio station that your sales executives like to listen to and that radio station is: WIFM. (You might say WIIFM, but let's not get too technical here...). This is the "What's-In-It-For-Me" radio frequency. This is the only station they pay any attention to and if you're not broadcasting on it all the time, 24-7, then your sales reps are gonna switch you over to some other station on XM or Sirius radio...or worse yet, turn off the radio completely!

Why a Top Sales Manager Must Always "Tune Into the Right Frequency"
It's definitely clichéd, but I think this is one of the most critical elements to successful sales management and that is to make sure you are tuned into the right radio frequency with your salespeople. There's only one radio station that your sales executives like to listen to and that radio station is: WIFM. (You might say WIIFM, but let's not get too technical here...). This is the "What's-In-It-For-Me" radio frequency. This is the only station they pay any attention to and if you're not broadcasting on it all the time, 24-7, then your sales reps are gonna switch you over to some other station on XM or Sirius radio...or worse yet, turn off the radio completely!

Football's Pitch Count and the Connection to the Sales Force
Herm Edwards, currently of ESPN and formerly the Head Coach of the Kansas City Chiefs, was interviewed on WEEI, Boston's Sports Talk Radio station today. He said a couple of things that were quite compelling:
Persistence and Procrastination
Down the street from my office is a very large media complex containing a TV station, several radio stations, and a large conference center. At one corner of the massive building, there is a large fenced area where several radio and TV broadcast towers soar hundreds of feet into the air. Thousands of people drive by this complex every day and have seen the towers so many times they don't even notice them any more.

Using hit and miss strategies in your business?
Marketing is not a hit and miss strategy – it is 24/7/365. Surprised? Don’t be! Too many businesses don’t have good marketing strategies to begin with – so how can they market 24/7? I have seen it over and over, small business owners buy marketing on a hit and miss basis. They see a sale on newspaper ads, or the local radio station calls and offers them a deal that they cannot refuse.
Featured Article

Bottom Footer



Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Name:
Email:
Popular Articles

How To Become A Member of the Paparazzi

Life is a Balancing Act!

Starting A Set of Books
Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.