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The Prince of Publishing: The Early Years of Henry R. Luce
“I became a journalist to come as close as possible to the heart of the world.”

From Bowling Green to Seeing Green: The Early Years of Duncan Hines
"I would like to be food dictator of the U.S.A. just long enough to padlock two thirds of the places that call themselves cafes or restaurants."
Efficient Toast
There is an interesting article in this month's Harvard Business Review called "Breaking the Trade-off Between Efficiency and Service." The basic idea is that service businesses, unlike manufacturers, have the unfortunate challenge that customers come barging in and interfere with their operations, introducing significant variability. Most businesses think they face a black and white choice:—accommodate the variability, or reduce it. The author, Frances Frei, says there are better ways to address this challenge.
Cinnamon Rolls, Breast Cancer and Your Business -- How Doing Good Can Grow Your Business
More than ever before, consumers are socially minded. In many cases they want to know the businesses they patronize are also socially minded. Connecting your business to a good cause is more than just making you "feel good" it can also make good business sense. So what are some ways to start? (Other than writing a check.) Well, here are a few ideas you can use:
Two Simple Ways To Free Up Your Time
With demands on our time at a premium, finding ways to free up your time for the most important things in life and work is a must. Here I outline two tips that I've recently found useful for freeing up time.
Chicken Filets Start Flying: Cathy Opens His Business
When Cathy’s brother was also discharged from the army in 1945, the two decided to go into business together. Then, a local restaurant franchiser offered them a deal they could not refuse: to set each of them up as a manager with one of her restaurants. They accepted.
The Denial Lens Is Not Good For Small Business
Are you engaged in growing your small business? Did you ever think that you may unintentionally be wearing the Denial Lens? If so, how is that affecting your business results?

Are You Making This Costly Marketing Mistake?
After all, what happens when the reader is searching for the phone number and their doorbell rings, or their kids barge in? They are on to other things instead.

Other local restaurant Related Articles

How a Local Dominos Gets All the Referrals It Can Handle
Would you like to find out how a local Dominos pizza restaurant gets several local hotels to send them all the customers they can handle?

Restaurant Start-Up and Systems Success
If you have a restaurant business or are planning on starting a restaurant business then there are several things you will need to do. Find the right products and supplies to start your organization. hiring the right staff, having a menu that is attractive to local consumers, and above all having the right location with the right atmosphere. Some good principles to follow when doing this is develop a business start-up strategy covering the above areas.
Marketing: What Would You Do
Let's say that you opened a new restaurant in town. The restaurant gets some "buzz" and some positive reviews in the local media. It's packed every night. People call days ahead to reserve a table. Your restaurant is clearly the "next hot thing". How do (or should) you market your success?
How To Set Up And Use Local Google Search
Did you know that you can use Local Google Search to promote your own business? Whether you have a store, restaurant or even at home business, you can list your information in Local Google Search for free and your listing will come up in the search engines. This is easy and can provide you with customers from all over the world. Whether you deal with international customers or even if you have a local pizza parlor, you can get more customers by promoting your business using local Google search and search engine optimized articles.
Local Store Marketing: New Hope For Restaurants
Local Store Marketing is quietly becoming the marketing option for all franchised restaurant chains. And I should know, I have spent the last 8 years building a company to serve this exact need. I have a few theories on why LSM is so popular, let me lay a couple of them on you right here... Theory 1) In today's world, diner's CRAVE old fashioned service and attention. If a restaurant owner goes out into his or her local village and becomes popular- they will drive business to their place in a New York minute. Theory 2) With money being tight, restaurant owners are forced into being creative and efficient with advertising. The mass marketing companies are having a very hard time selling ads for $1,500 per month that bring back 12 coupons on a good day. Interestingly, technology makes this personal, customer service possible!
Local Store Marketing- A Process
If I can impress one key thought on a restaurant operator with regard to Local Store Marketing- it is this... ...Local Store Marketing must become a process NOT an event. By way of example, a trip to one high school to setup a fundraiser, only to have 12 people show up does not indicate that fundraisers are useless. That action only indicates that one attempt failed. A better approach is to attempt 3 fundraisers every month. The law of averages will favor the process. Most restaurant operators that struggle market out of negative emotions, they react and engage in random events of marketing madness that they hope will result in a home run. Plan multiple Local Store Marketing tactics for the year. Settle for base hits each month and you'll sleep like a baby.
LSM Is Catching Fire
If you happen to read the restaurant news magazines and internet articles, you will notice that many restaurant franchisors are "more than interested" in Local Store Marketing. They realize that the successful franchisees in their chain have demonstrated skill at building business through networking in their local community. And they have noticed that institutional advertising is largely in-effective and expensive. For experts and students of Local Store Marketing, the secret is that Local Store Marketing has been around for quite a while. Nothing is new in the LSM world for those who have practiced and studied the technique. If you read about a tactic or think of a new way to attract customers, chances are that I've seen it. If you own a restaurant and don't understand Local Store Marketing- get educated quick.
Get Out Of The Branding Business
The success of marketing your restaurant or franchised restaurant can be measured by how many friends you have made in your local community. It's really that simple. It makes little difference if you are a pizza franchisee who is one of 300, or you are Mama's Pizza and an individual operator. You must network your local community to succeed. Period. If you are writing checks for ads, if you are advertising on the local theater movie screen, if you have a radio spot, you are WASTING cash. This is true, even if you own a recognizable, branded franchise location. The only brand you should be concerned with is your own. And the only way to build your own personal brand is to get out of your office chair, or from behind the bar and go into your community.

The 6 T's of a Successful Upscale Restaurant
In owning a restaurant there are many things that are essential to success, including quality food, presentation, productivity, service, atmosphere and local niche. But what makes a restaurant great? How do you develop a high end restaurant?
Evaluation of Restaurants
Many restaurant owners have been shocked to learn that they are unable to sell or lease their restaurant property for an amount equal to its tax assessment value. The market value of a recently built restaurant is usually less than its construction cost.
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