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Don't Be Slammed, Crammed or Scammed
Does it ever seem as if there’s always someone trying to get your money? Even in telecommunications it’s that way. Here are some helpful tips to try to keep your money in your pocket. Some of these may seem like ancient history, but could still happen.

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Selling on the Telephone Part 2
As reviewed in part one, telephone selling is in a boom. It is very common to find sales and marketing managers growing their telephone sales team. Telephone selling has proven to be a very effective sales channel, if used properly. Here are a few more tips on becoming successful at telephone sales.

Test your Telephone Effectiveness - Find out if your phone practices are winning or losing customers
Test your telephone know-how with this 5 question multiple-choice quiz to identify your telephone effectiveness, and that of your co-workers. Discover the 'correct' answers with strategies for enhancing telephone greetings, using the hold feature, juggling a caller and in-person visitor, and more.
Lesson #1: Make Your Marketing Message Memorable
Before Candler took over Coca-Cola operations, Pemberton had been doing business on a small scale. He ran a local company with a local customer base and had little chances of growing it much larger at the rate he was going. His only promotional effort was an oil cloth with the sign “Drink Coca-Cola” that hung on a local drugstore. Candler, however, knew that there were billions more thirsty people out there; he just needed to find a way to reach them. It was through a strategy of aggressive and memorable marketing, initiated by Candler but one which continues to this day, that Coca-Cola became the billion dollar company it is today.

Turn incoming calls into sales & profits
The top sales performing businesses understand how very important the telephone is as a selling tool. They understand: 1. Customers and prospects telephone the business because they have a need, problem or want. 2. Many times the telephone conversation determines whether the prospect becomes a customer or whether the customer remains a customer of the business. 3. The person answering the telephone is a very important provider of customer service for the organization. 4. The person answering the telephone has a great opportunity to gain customers and obtain sales.

How to Thrive on Change in the 21st Century
People love change and they hate change. They want to see the models of the new automobiles for the next year, but they hate the fact that they have to change their area code on their telephone number (and everything else that has their telephone number on it). They love the fact that their new cellular telephone has the latest upgrades on it, but they dislike the chore of having to sort through their trash and put recyclables in a separate container. They like the idea of ATM machines but fear the loss of their job due to a downsizing of their company. Learn the 4 A's in dealing with change and learn how to use it to your advantage.
Local Versus National Answering Services
Today, businesses have the choice of using a local telephone answering service for their business or picking a service that answers for local as well as national clients. Each type of service has its benefits and depending on your type of business, it may be beneficial to choose a local or a national service to answer your calls.

Stop Working! Answer Your Office Phones!
Your business telephone line is the liveline of your company. If you are starting a new venture or have an established company, you need a plan to manage your inbound telephone calls.

How Google Places; Affect Your Local or National Business
Please read this article in full, to fully understand the importance of this for your local or National Business. Whether you are Local Business, or a large National Business, you will need to fully understand how this change will affect your local sales, as it depends on what you decide to do about it, for the future of your company.

Business Internet Marketing S.E.O. Help for Local Business
How Local S.E.O. can Help Local Business get on the First Page of Google For most local business owners s.e.o. (search engine optimization) is almost a foreign language to them, so they tend to avoid getting involved in Business Internet marketing for their local business, this is despite the fact that over 70% of people searching for their services are looking on the internet to find local businesses to provide them with their needs.

How to Maximize Local PR
Whereas I’m a big believer in going national if you have a strong story, there is a lot to be said for regional and local PR coverage. If you have a personal story that has a local slant to it, use it. Maybe a story as to how you built your business, or a story about how your product, service or company helped transform the life of someone else who lives in the community. The media loves transformational stories, so offer them one with a strong local hook. Always give your pitch a local slant. Remember you’re drilling down, pitching narrow, not wide.
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