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Look Big, Win Big: The 5 Cardinal Rules of Logo Design

Your logo appears on everything from your letterhead to your website, reaching customers, prospects, suppliers and the press. In other words, your logo reaches everyone and is the first impression someone will have of your company, therefore your logo needs to create a favorable introduction. Present yourself clearly and dynamically, and youâ€™ll look like a pro, even if your office is your basement.

The Science of Logos
Your companyâ€™s logo will go a long way toward defining your brand, so the process to create it should not be entered into lightly. Whether you choose to work with a design team, or use resources available to produce your logo yourself, you must be aware of how varying images, shapes, typefaces and colors will showcase your company.

Before You Build Your Website: 8 Common Misconceptions

If you’re feeling pressure to create an Internet site for your company, you’re not alone. Even if you don’t want to sell your products or services directly over the Internet, simply maintaining a professional-looking, well-functioning Internet site can help a new company seem more established. (Conversely, having an unappealing, poorly functioning site hurts.) Before you get started on that online component to your business, though, consider the following common misconceptions:

Business Card ABCs

Many people overlook the value of having a professional business card that accurately reflects your brand image…yet this small piece of paper can be an important part of your collateral package. It often is the first item prospects receive from you, so it your first opportunity to make a strong, positive impression on them. The preponderance of do-it-yourself online business card printing companies is an interesting and somewhat troubling phenomenon. With limited exceptions, it is fairly easy to spot an inexpensively produced card. When you choose to “go cheap” on your business cards, what message does that send to those with whom you wish to do business? Are you really doing yourself any favors by missing out on the opportunity to start building a positive brand image right from the start?

Top 5 Biz Card Blunders (& How to Avoid Them)

Perhaps nothing is more important to making a good first branding impression than your business card. In addition to the information on your card, its look and feel also send a message about your businessâ€“ in fact, a cardâ€™s look and feel send a stronger message. Thatâ€™s why Iâ€™m perplexed by the many poorly designed business cards I see these days. Sure, one can log on to various websites and â€œdesignâ€ and print cards for free. But that doesnâ€™t mean one should.

Brand Aid: The Basics of Branding
Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does â€œbrandingâ€ mean? How does it affect a small business like yours?

Brand Extensions: Is it Time to Broaden Your Horizon?

When I interviewed graphic designers for my agency, I’d always get a little nervous when they claimed they could double as a great copywriter. That’s because good design and good copywriting require two different skill sets rarely found in one person. I’d experience the same nervous reaction when clients discussed “brand extension,” or launching a new product related to their existing brand. It’s not as easy as it seems.

5 Tools to Build Your Brand Platform

There’s a lot of buzz these days about having a “brand platform.” Perhaps you’ve heard the term, but aren’t sure what it means. Rest assured, you’re not the only one! Even within the advertising industry, you’ll find disagreement over its definition. What one guru calls a “brand platform” another calls a “corporate image.” Don’t be confused. Regardless of what you call it, you need it. A brand platform serves as the springboard for all branding decisions.

Is Your Business Color-Blind? - Mash Bonigala

If your company is like many others, you may have chosen your color palette based on what you personally find pleasing. While your opinion as a small business owner certainly matters, color can be not just a pretty visual, but a subconscious way of communicating with and invoking emotion in your customers. Here are the colors most often used in logo design and business brands, along with what they convey. By understanding the power of color in logo design, you can make logo and branding decisions that help ensure the future viability of your company.

A.S.A.P. Branding” Part III: Why Every Brand Needs an “Adjective

You may be wondering why, as my headline states, every brand platform “needs an adjective.” By this I mean every brand needs to own a word in the mind of consumers. Why? Let me illustrate with peanut butter - Jif peanut butter, to be specific. For decades, television ads for the Jif brand ended with the tagline, “Choosy Mothers Choose Jif.” Obviously, the branding strategists behind Jif hoped to associate this word “choosy” with their peanut butter. (Notice how superior product quality is implied, not stated, through use of the folksy term, “choosy.”) Today, Jif’s tagline remains virtually unchanged. Talk about a successful branding strategy: Jif has been the leading peanut butter brand in the United States for over 27 years.

A.S.A.P. Branding” Part IV: Picking a PMS Color

Perhaps nothing is more single-handedly important to your branding efforts than color. Today’s consumers face more choices than ever before, yet have less time to devote to product comparisons. One of the best ways to develop a lasting connection with your consumers is on an emotional level – and nothing evokes emotion better than color. Furthermore, color plays a huge role in memory recall. It stimulates all the senses, instantly conveying a message like no other method of communication.

Branding Trends: Delivery Channels Take Forefront

In looking at current branding trends, and what might be around the corner in 2007, what strikes me most are not the tactics being used, but the mediums being called on to disseminate the messages. Marketers can no longer rely on traditional outlets such as TV, radio and print ads to â€œget the job doneâ€; they must take into consideration all the new media at their disposal, including blogs, podcasting, mobile phone-based programming, social networks, and RSS feeds.

You, Inc. What it Takes to Build a Personal Brand

Itâ€™s a brand new work-world. And I do mean â€œbrand.â€ It used to be that only businesses worried about branding. To thrive, they worked diligently to distinguish their company from the competition. This meant carving out a niche based on competitive advantages and specific corporate attributes. In other words, they crafted and maintained a strategic brand â€“ a unique, useful promise to current and prospective customers to gain brand equity and loyalty. This was business, after all.

What to Do, What to Avoid: DIY Logo Design Checklist What Not to Do When Designing It Yourself

Have you ever noticed how many articles there are on creating your own marketing materials? These articles concentrate on things you “should do” – like “know your audience”, and “say it with pictures.” Now, I’m not saying that’s bad. That’s great. But you should also know what NOT to do. That’s what this article is about. Specifically, it’s about what most do-it-yourselfers are TEMPTED to do but shouldn’t.

Matchmaking 101: Creating Sales Tools That Build Your Brand

If you’re like other entrepreneurs, you know a good logo is important to branding your company. You may already have a great logo. Now what? How can you create a variety of marketing materials that build your brand? In a word: Coordinate. All your materials should tie to one another graphically. They should convey the same look and feel, or image, and evoke a similar emotional response in your customer. When viewed side by side, your stationery, brochures, and other promotional materials should create a cohesive “family.” Of course, your materials don’t need to “match” each other completely, but some elements should remain consistent from one piece to the next:

Key Ways to Convey Quality

Let’s say that what differentiates your product or service from the competition’s is quality. It may seem like advertising “quality” would be a breeze, right? Unfortunately, it’s not. Customers hear the word “quality” all the time –often from companies selling low-quality products. In this sense, quality is like trust. If a salesperson resorts to “You can trust me,” it’s often an indicator to beware. Accordingly, if a company is too direct in how it advertises “quality,” customers may ignore the claim or be suspicious of it. So how can you prove that your product or service is the real deal? Following are some often-overlooked ways to convey quality.

5 Tips for Writing Quick-Read Copy

Click here. Buy now. Free trial offer. The world of advertising is full of short and snappy copy promising instant gratification. After all, most prospects simply don’t have time to read thoroughly. They skim. They glance. But if you’re betting they’ll wade through long paragraphs of narrative copy, it’s time to adjust your expectations. Your copywriting must be clear, compelling, and to the point. These days, the best copy is served a-la-carte, allowing readers to sample one message here, taste another message there. Which leads us to the most important rule in writing copy that sells: Make it “digestible.” Rely on headlines, subheads, captions, and bullet points – short snippets of copy with key nuggets of messaging. Long blocks of copy tend to overwhelm readers. They snooze, you lose.

Success Stories Boost Branding
Whether your business is local (like a home remodeler) or global (like an online specialty retailer), you can make a tremendous brand impression by telling stories-real-world stories illustrating how your business has benefited customers.

Global Branding Starts Here

Telling memorable stories about your customers’ real-world experiences can build your credibility, add moxie to your sales/marketing and luster to your brand. Stories are readily available to any business that has satisfied customers-and that means every viable business on the planet. You can adapt customer stories to a variety of business needs, for instance by tailoring their length and details to fit different venues and audiences.

Logo Design & Your Favicon: Spotlight Your Brand Online

By now, you’re probably familiar with the term “sticky website.” The phrase refers to a site that compels visitors to “stick around.” In order to entice visitors to stick around, however, your site must first project the image that you are a credible (i.e., large) company. If potential customers don’t have this comfort factor, they are likely to bounce before they even see what you offer. There are many aspects to developing a credible, “sticky” website, but one easy and valuable way is to create a “favicon.”

Business Identity Secrets

A few years ago I owned a toy company. At the time, I heard an interesting philosophy on packaging: that you should design your toy’s package so artfully that when children opened it and touched your product, they were just a little disappointed. Maybe this sold more toys in the short run, but I can guarantee it didn’t in the long run. Because when perception trumps reality, your brand is the loser.

Niche Branding

It is a common misconception that if you’re not casting a wide net with your marketing, you’re leaving money on the table. Actually, the opposite is true. It’s more expensive and usually less profitable to sell a range of products to a wide audience. Furthermore, if your product or service is too similar to a competitor’s, price will always be an issue. When price is your only point of comparison, it’s tough to build a successful brand – especially if you are a small business. Targeting a niche market is a great way to avoid these issues. But how do you find the right niche?

Colors: A Primer for Color Psychology
Art and advertising share a great deal of common ground. There are the psychological impacts of colors, how the eye is drawn from one place to another, and the emotions of the shapes. This is a highly simplified explanation of how to use these design elements in web design. With these simple concepts, you can increase the recognition of you website.

More Mileage from Branding
Let’s say your online business-or your local business with an online presence-has some really strong customer stories. Where can you place these stories on the Internet to enhance your brand, boost credibility and support your sales and marketing? There are numerous online ways to use customer stories. You could try any or all of these:

Personal Branding Tips
A great deal of time and energy are expended to create memorable brands that add value to company marketing strategies and (in the case of public companies) pique the interest of the investment community. While company brand equity is certainly important, the significance of personal branding should not be overlooked as a key to success.

Advertising and Branding

Branding is an important aspect of building a business. Every aspect of a business must contribute to the branding aspect in order to give a unified approach where all energies are focused on putting out a single image. Advertising is one of the most important aspects of branding. Advertising puts a face on what the brand does and how it functions to the general public, especially potential customers.

Branding Concepts
Branding is one of the most important aspects of a business. It is the identity of the company and as such needs a great deal of respect and work put forth for every aspect of a company. This identity is transferred to each product or service a company puts forth, creating a strong image or brand.

How to Get Your Website Noticed: Forum posting.
Forums are a great way to get people interesting in your website. They can have interesting bits of information, as well as speculation. Forums have been around as long as the internet in one fashion or another. Forums have a few advantages to lives chat and are archived, so when an internet search is done, it can pop up website forums.

Software Programs for Logo Design
I’m not trying to say one software program is better than another; in fact, this is not a comparison between various types of software. It is to give people who have never designed a logo an idea of the types of programs they can use to design a logo, other than drawing one and giving it to someone to make into a logo for a website.

Web Content: Quality Over Quantity
There are many theories running around out there about web content and design. One of them is more is better. The more theories suppose that getting a higher hit rate because of random phrases can get better search hits. These companies there, go out and hire cheap writers to create their blog content, and suppose the website will do well.

The Importance of a Logo Design for a Company

Logos are said to be the face of a company no matter whether it is a small one or a multinational giant. Today, having a business logo is an absolute must even for those conventional brick and mortar businesses which have only recently branched out into online marketing. So if you want to have a marked presence in the market you need to get some logo designs made by a professional logo designer so you can choose the one that best meets your requirements. A logo design should bring out everything that the company stands for and markets.

Why you should Select a Good Logo Designer

A company logo carries the brand image of its products or services in the market. A business owner can get a distinct logo design created to exhibit good quality, forte and professionalism of his company. The graphic symbol today plays a very important role in conveying the originality of the company’s persona. A good quality design logo communicates professionalism as well as quality of a business enterprise. The logo designer will provide you with a logo which will provide you with a distinct visual depiction of the kind of business you run.

A Good Mascot Design leads to Effective Advertising

If you are looking to launch an advertising campaign that will be very effective, then there are a few things that you have to do. You should have a good name for your company that is easily remembered and stays in the minds of people. Then you must have a logo design that speaks out the attitude and style of your business. If you also have a catchy slogan, it is so much the better. And today you can even add a mascot to represent your company’s identity. Although this might not work for all kinds of situations, a good mascot design can take your advertising campaign to a whole new level. There are quite a few online logo design companies that will provide you with mascot samples to meet your requirements.

Does Brand Imitation Work?
To Copy or Not to Copy, This is the Question.vWe all know that it’s tempting to copy the competition. There is safety in conformity – a certain “comfort factor” in being similar. After all, the other company knows what it’s doing, right? Not always.

What's Your Brand Image ROI?

If you’re like millions of other small businesses, creating a professional visual image is key to your success. After all, your image - as seen on your business cards, marketing materials, packaging and website - is the first and sometimes only chance you have to introduce your company to potential customers. If your customers like what they see, you’re one big step closer to getting their business.

Franchise My Business UK
You have a successful business and wonder how to expand it and make the most of your winning idea and business model. This article looks at if franchise might be a viable way forward to expand and grow your business and the basic steps to go about franchising your business.

Filing a Trademark: Plain Text Vs Stylized/Logo
When filing a trademark, the USPTO gives you two options: Standard Characters or Specialized Form (Stylized and/or Design). Let's look at each one in detail and that should help you decide the best way to file for your mark.

Outsourcing Saves Lives (Your Life)
How every entrepreneur and business can outsource their time-eaters to cheaper, better, and foreign professionals.

Creating a brand identity
Do you want a professional company? Discover the advantages of creating a brand identity. Find benefits and different ways a brand can help your company establish itself in the market place - it starts with a logo...

7 Common Mistakes Business Owners Make

Being in business for yourself is an incredible opportunity. It is a chance to be your own boss, to spend more time doing the things you love, to increase your income and earning potential, and to escape from the corporate “rat race” where you have to do whatever someone tells you to do. There are a few common pitfalls that first time business owners typically don’t see coming. These are the 7 common mistakes business owners make when starting a new business or franchise.

5 Things a Great Logo Design Can Do for Your Brand and Business
Your company logo is one of the most important elements of your brand. It instantly communicates a promise to consumers and evokes emotions. Most people don’t even realize how much a simple logo can do for a brand and business, but as a business owner, you need to understand everything that a great logo design can do, starting with the five things described below.

ASAP Brand Test: What Word Describes Your Brand?
I created the ASAP Brand Test to help businesses develop a brand or design a company logo quickly and efficiently. The test includes four simple steps, and when these steps are tackled strategically and specifically, a business can feel confident that they have the necessary foundation to develop a successful brand.

Logo Design and Website Design Packages

If you are starting your own business, then you must realize that advertising it is one of the most crucial points. There aren\'t many businesses today, small or large, that don\'t have a website and logo because they have learned that those two items are absolutely necessary. Granted, if you live in one of the small rural towns, you may have a few shops that haven\'t gone hi tech yet, but those are basically only interested in local business anyway. Even a lot of the “Mom and Pop” stores are selling, not just from their location, but on the internet as well.

So Much Can be in a Logo Design
There is so much that be in a logo. A log doesn't even have to have letters or words if it is done right. Some very well known logos around different areas of the world are known on sight. The creators of these logos used their artistic talents and ingenuity to create logos with hidden meanings, but once the logos became known, the meanings were evident.

Keep Your Logo Simple

The job of your logo is to communicate what your business is all about in an instant. But if you try to say too much in that instant, it's more likely that your clients and prospects will either not get the message at all or that they'll get the wrong message-and wind up pulling the wrong information out of an overcomplicated logo. The way to avoid confusing your clients with your logo is simple: to just keep it simple. Just like the KISS principle.

A Brand Is Much More Than Just A Logo

Logo design is a part of brand design. But, a brand is not just a logo design. When does a logo become part of a brand? To answer this question, let's first define what a logo is and what a brand is: What is a logo? A logo is a unique, meaningful design that's paired with your company name in an interesting and cohesive way. The logo also has a color palette assigned to it. It must be scalable, able to be reproduced consistently in all of your marketing, and timeless - so that it doesn't get stale or look old too soon. What is a brand? A brand is "The collection of perceptions that your customer has about your business". Note that the brand lives in your customer's mind - and the ideas that they have about your business.

What Your Logo Designer Needs to Know About Your Business
If someone asks me to design a logo based on a tiny bit of information, then I have to make just as many assumptions about the personality of the business, its customers, and the owner's personal taste as I do in creating my hypothetical dinner. And the logo I design winds up being more about me and my preferences than about my client's business.

Effective approach to reach your potential customers
Online Marketing is a process of marketing or promoting a website to improve quality traffic with leads/enquiries using web and internet. It includes a wide range of methods that strategically helps to advertise services, products, businesses, brands globally. Let us discuss why Online marketing approach is said to be most effective other than various marketing tactics in brief below.

Why it is important to create instantly memorable logo designs?

It’s really not that hard to get a highly striking and attention grabbing logo design created. All you need to do is to seek out a professional Website Design Company. A team of skilled and professional website designers in these companies create spectacular logo designs for your business. Web Design Melbourne can assist you getting the desired visibility factor over the online platforms through their logo design.

When To Use A Symbol Logo
A symbol logo is the opposite extreme in design from a text logo. This type of logo includes neither words nor letters-only symbols, images and shapes.

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