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logo Tagged Articles
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Design Your Own Logo, Save a Buck, Send the Wrong Message
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| Most new and small business owners are faced with the plethora of challenges, not the least of which are advertising and marketing. Making the most of their investment dollar is all-important. Too often, however, the corners that get cut can prove very costly down the road. Saving a buck on professional design services can set a bad precedent and create a stigma that is sometimes unable to be undone. Making the investment in professional design services can be a very wise move for many business owners. |
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Branding on Purpose
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| Branding is an often missed and yet vital part of any healthy marketing strategy. In fact, studies show that businesses that brand themselves well will be 500 times more successful in their marketing efforts than those that brand themselves poorly. At the end of this ebook there is a form to help you formulate ideas on a logo so that you can pass it on to a graphics designer and/or marketing professional. |
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How to Step Out and Soar Amidst the Noise of Social Networking Today: Finding Your Wings In the Middle of the Big Flap!
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| There are five key ingredients to getting noticed in today’s crowded virtual networking. Once you have these soundly in place, simply continue to mix with consistence and persistence for results that will have you leading the way and soaring above the din of those unable to defy gravity. |
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Top 4 Reasons to Brand your Business
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| Business branding is an imperative part of creating and growing a successful business. Understanding how to brand your business effectively is just as important as providing top quality client service or pricing your products and services appropriately. Below is a list of the Top 4 Reasons to Brand Your Business. |
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Keeping Printability in Mind with Your Logo
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| When designing your company logo, printability of your logo is incredibly important. Here are five keys for developing a logo that will print well with all applications. |
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All businesses should strive to create brand presence in their marketplace
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| Would your customers recognise your brand logo if you only showed them a third of it? What does your strap line say about your USP? Brands are instantly identifiable and there is no reason why businesses of any size should not strive to achieve it. In the eyes of your customers, your brand represents something. What that is is down to you. Think how often you've caught fleeting sight of a colour, a word, or an image as you've gone about your business. Into your mind has flashed something - food; holiday, sport. Whatever it is it has been communicated through pro-active brand management, building reputation and providing a service or goods of some kind. You may or may not buy it - but millions of pounds spent on advertising has ensured that you know what it is! Transfer that thinking to your own market. Build a brand and grow your busines |
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A Seven Step Marketing Plan
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| Here are seven easy questions for a business owner to answer which will result in a 2012 marketing plan. Every entrepreneur needs one! |
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Harness the Depth of Power In Your Brand
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| There’s a common misconception in the small business world that looks like this:
Brand = Logo
That’s simply not the case–a brand is so much more! If you think your brand is the same thing as your logo, then you’re missing out on your chance to harness most of your brand’s power. |
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How Having Only A Logo Is Like Going Out With No Pants On
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| It seems that some people have started to believe that a brand is simply a logo, and that their business will be just fine if they just have a logo to wear.
This couldn’t be further from the truth. A logo is a part of a business’s brand. But, it’s only one small part.
Going out into the world with just a logo is like going out in public wearing only a teeny, tiny t-shirt. It’s the stuff that nightmares are made of – you’re pantsless! |
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The Three-Part Harmony in Your Logo
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| Just as a harmonized song is made up of a set of three notes, every small business's logo should be made up of three pieces of art: the icon, the font, and the color palette.
These three pieces all work together, singing the same basic song, to tell your business's story. In your logo, each of them gives you an opportunity to build in meaning and symbolism. |
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The 6 Jobs of Your Logo's Icon
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| Many entrepreneurs think that the icon for their logo should be a picture that appeals to them personally. They go into the logo design process looking to create an icon with personal symbolic meaning, because they think that the icon's job is to appeal to them personally as well as to look interesting.
This is a case of the icon's job description not being well written. In a perfect world, entrepreneurs love their logo icons-and personally identify with their meaning. But, that's the logo icon's last, and least important, job. First, it must do several more important jobs for your company.
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The 4 Jobs of Your Logo Font
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| Many entrepreneurs think that the font for their business name is like a trophy wife-just there to look pretty, all perfect hair and manicure. So, they try to find a font that looks cool, often without looking at any of the features of the font itself.
But, the font in your logo is a busy little element. It works 4 jobs! |
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The 5 Jobs of your Logo's Color Palette
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| Picking colors for your logo can be difficult. Just how do you go about choosing appropriate colors? Everyone has favorite colors, and many people also have colors they hate. But, whether or not you personally like a color actually has little to do with its appropriateness for your business's brand.
You should make your choices based on the colors that will best perform the color palette's jobs. |
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A Brand Is Much More Than Just A Logo
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| Logo design is a part of brand design. But, a brand is not just a logo design. When does a logo become part of a brand?
To answer this question, let's first define what a logo is and what a brand is:
What is a logo? A logo is a unique, meaningful design that's paired with your company name in an interesting and cohesive way. The logo also has a color palette assigned to it. It must be scalable, able to be reproduced consistently in all of your marketing, and timeless - so that it doesn't get stale or look old too soon.
What is a brand? A brand is "The collection of perceptions that your customer has about your business". Note that the brand lives in your customer's mind - and the ideas that they have about your business. |
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9 Keys to an Effective Logo
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| The right logo, with the right characteristics, will boost your visibility, credibility and memorablity – which means more business for you!
These characteristics include: |
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When To Use A Text-Only Logo
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| A text logo (also sometimes called a logotype or word mark) is a logo largely made up of the text of the company's name. This type of logo can have some graphic elements-lines, boxes, borders-that interact with, surround, or even form the letters. However, the graphic elements should be used as an accent to the text, not as a major or equally-weighted part of the logo.
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When To Use A Symbol Logo
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| A symbol logo is the opposite extreme in design from a text logo. This type of logo includes neither words nor letters-only symbols, images and shapes. |
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Why Combination Logos Are So Popular
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| A logo that in some manner combines both a symbol and the company name. The symbol and text can be integrated together, side by side, or with one located above the other. |
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Is Your Business Ready For A Logo?
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| You're just starting your business. Opening a bank account, getting a business license, and setting up your office are top priorities. And, of course, the question of stationery and marketing comes up. If you're starting a business, you need business cards. And probably stationery. And a website. All this means you need to design a logo immediately, right? |
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What Your Logo Designer Needs to Know About Your Business
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| If someone asks me to design a logo based on a tiny bit of information, then I have to make just as many assumptions about the personality of the business, its customers, and the owner's personal taste as I do in creating my hypothetical dinner. And the logo I design winds up being more about me and my preferences than about my client's business. |
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How to Get the Logo You Want
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| Are you having a hard time getting the logo you want?
If you're working with a designer and looking for "just the right" logo but getting sketches that cause nothing but frustration, don't despair. I've worked with many clients on difficult projects and come reasonably close to reading their minds without having ESP. Here are some tips to help you get your logo done right: |
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A Logo Without Your Name... Can Be A Big Branding Pain!
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| I often get asked to develop a small business's logo as a symbol-only logo. But for many small businesses, this isn't the right choice for a couple of reasons: |
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No Logo? Launching a Business Without a Logo Can Sabotage You
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| Many entrepreneurs choose to design their own marketing materials when they launch their businesses, especially by creating their first business card. Or sometimes they will have an amateur designer, friend, or relative create the design. There are several reasons why this is not the best idea. An amateur logo design and business card can make your business more likely to fail for a number of reason. |
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Time to "Get Over" the Rainbow (in your logo, that is)
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| Rainbows are wonderful, but if you try to bring that natural beauty into your logo with tons of color, you'll be setting yourself up for unnatural disasters. |
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Why Entrepreneurs Divorce Their Logos (And Why It's A Bad Idea)
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| Remember how excited you were when you first designed your logo? How beautiful you thought it was, and how you couldn't wait to get your first batch of business cards printed so you could show it off? How you excitedly described its meaning and subtleties to your mom (and your clients?) And the rush to the trademark office to get your new love "made official"-what excitement when the papers finally arrived! |
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The Domino Effect of Changing Your Logo
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| What does redesigning really mean?
Think back to the first time you designed your logo-the work, time, expense, and thought you had to put into the project. Just because this is a redesign doesn't mean that it will be any easier than the first time around. In fact, it may be more difficult since you're more invested in your business and brand than you were when you first launched it. |
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Signs It's Time To Redesign Your Company's Brand
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| When you first start a small business, you create your brand based on your hopes and plans for the future of the company. Sometimes this is based on experience, but more often than not it's based on a guess.
Then once you actually start doing business, you may find that your business isn't following the same path you set out on. |
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Rebranding Is an Excuse to Party in Your Business
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| Once the redesign is done, many small businesses launch it silently. They change their logos, business cards, and websites one day-sometimes without so much as an announcement or a "By the way... " to their customers. Not only are they potentially confusing and alienating them, but they're also missing out on a great excuse to party! |
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A Logo Isn\'t A Tattoo! Why Your Personal Tastes Have Nothing To Do With Your Logo
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| I designed her first round of the logo to reflect the brand that she'd been setting up for herself. But, when she got the initial designs, I got an almost immediate call back - she hated them! We talked a bit about her brand, her clients and their tastes, and all of the things that I take into consideration when designing a brand. And we talked about how the sketches reflected those considerations. But then the real problem came out - she actually had a bigger vision for her logo. |
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Logo Files Versions of your logo that you should own.
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| Your logo is the most important graphic element in which you will invest for your business. You should own the logo in many file formats. Having a library of logo files will enable you to send vendors the types of files they need (for example, other designers, printers, or other service providers). |
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Logo-ology
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| Logo-ology |
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Other logo Related Articles
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Make Your Logo Work For You! Five Key Ingredients to an Effective Business Logo
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| Your logo is your #1 sales representative. Is your logo working for you—or against you? Learn about five key ingredients to an effective business logo, and assess your logo to determine if it is communicating the best message for your business. |
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Copyright a Logo
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| When deciding to protect your logo or design it can be a bit confusing trying to decide how to protect it. After all, your logo is basically the face of your product line or your services so it makes sense that you'd want to do the right thing when it comes to ensuring that you have exclusive rights to it.
The question is should you copyright your logo or trademark your logo? The answer, surprisingly, may be both.
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Step By Step Branding Is Your Company Logo Important Enough To Make Or Break Your Brand
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| Some people will tell you that your logo is everything when it comes to branding your business. However, that is not really true. A good logo is important, a great logo is even better; but neither one is even remotely vital to your success. Why? Because when all is said and done, a logo is a visual image that will remind people of your company. The greatest logo in the world will do nothing at all for your success if it just serves as a reminder of a company that people neither like or trust. |
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The Importance of a Logo Design for a Company
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| Logos are said to be the face of a company no matter whether it is a small one or a multinational giant. Today, having a business logo is an absolute must even for those conventional brick and mortar businesses which have only recently branched out into online marketing. So if you want to have a marked presence in the market you need to get some logo designs made by a professional logo designer so you can choose the one that best meets your requirements. A logo design should bring out everything that the company stands for and markets. |
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Get a Custom Logo Design and watch your Business Grow
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| If you ever want to fix something or improve it you first need to know what is wrong with it. This applies to just about anything and your logo design is no exception. So if you already have a custom logo design with which you are not happy enough you will first have to identify the problems with it. Evaluate it by being a critical judge and find out whether your logo has to be improved to make it work for your business. On the other hand, if you are yet to design a logo, you can take a look at logos belonging to other companies to get a fair idea of the kind of design logo that you would like for yourself. |
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Keeping Printability in Mind with Your Logo
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| When designing your company logo, printability of your logo is incredibly important. Here are five keys for developing a logo that will print well with all applications. |
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How Having Only A Logo Is Like Going Out With No Pants On
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| It seems that some people have started to believe that a brand is simply a logo, and that their business will be just fine if they just have a logo to wear.
This couldn’t be further from the truth. A logo is a part of a business’s brand. But, it’s only one small part.
Going out into the world with just a logo is like going out in public wearing only a teeny, tiny t-shirt. It’s the stuff that nightmares are made of – you’re pantsless! |
|
|
A Brand Is Much More Than Just A Logo
| |
| Logo design is a part of brand design. But, a brand is not just a logo design. When does a logo become part of a brand?
To answer this question, let's first define what a logo is and what a brand is:
What is a logo? A logo is a unique, meaningful design that's paired with your company name in an interesting and cohesive way. The logo also has a color palette assigned to it. It must be scalable, able to be reproduced consistently in all of your marketing, and timeless - so that it doesn't get stale or look old too soon.
What is a brand? A brand is "The collection of perceptions that your customer has about your business". Note that the brand lives in your customer's mind - and the ideas that they have about your business. |
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When To Use A Symbol Logo
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| A symbol logo is the opposite extreme in design from a text logo. This type of logo includes neither words nor letters-only symbols, images and shapes. |
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How to Get the Logo You Want
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| Are you having a hard time getting the logo you want?
If you're working with a designer and looking for "just the right" logo but getting sketches that cause nothing but frustration, don't despair. I've worked with many clients on difficult projects and come reasonably close to reading their minds without having ESP. Here are some tips to help you get your logo done right: |
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website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.