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logos Tagged Articles
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A hard working brand or just another pretty face
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| Many of us received our brand training through a practice of visual identity. In other wards, we created ad campaigns and other tactical applications to provide brand distinction. Yet, I know everyone reading this has heard numerous times and from multiple sources that a brand is not a logo or a tagline or a color palette. And still, not everyone realizes the difference between branding and brand development – or, visual identity vs. strategic identity. Brand development is the discovery of a brand’s unique (strategic) distinction and branding is the tactical (visual) application of that distinction. |
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Logo Use in an Ad Campaign
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| Logos tend to be the face of a company, or at least the face a company or entity wishes to put forward. This face can be put toward all types of potential customers from investors to consumers. Incorporating that logo is an important way of putting your company’s personal stamp of approval or seal on anything a company approves of. |
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The Importance of a Logo Design for a Company
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| Logos are said to be the face of a company no matter whether it is a small one or a multinational giant. Today, having a business logo is an absolute must even for those conventional brick and mortar businesses which have only recently branched out into online marketing. So if you want to have a marked presence in the market you need to get some logo designs made by a professional logo designer so you can choose the one that best meets your requirements. A logo design should bring out everything that the company stands for and markets. |
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Get a Custom Logo Design and watch your Business Grow
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| If you ever want to fix something or improve it you first need to know what is wrong with it. This applies to just about anything and your logo design is no exception. So if you already have a custom logo design with which you are not happy enough you will first have to identify the problems with it. Evaluate it by being a critical judge and find out whether your logo has to be improved to make it work for your business. On the other hand, if you are yet to design a logo, you can take a look at logos belonging to other companies to get a fair idea of the kind of design logo that you would like for yourself. |
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Asking for Feedback
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| It is always wise to encourage clients to ask for feedback from an advisory board or their ideal clients when delivering new creative, be it for a web site, a brochure, a new logo or even a rebrand. It is also important that the client provide the creative team with background re who their audience is, how the piece will be used and what they are trying to achieve.
In this article, I include tips on how to get useful client/peer input on everything from logos to web design, to content. |
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Creating a Brand Message - Where Do I Start?
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| Start by literally looking at what is and isn’t working – ex: this email got more response than the other version. Ask members of your target audience to review different pieces, noting which item’s design and language resonates most and why. The why is important to start identifying specific characteristics. Are the graphics really impactful, the headlines compelling, etc. Then, ask them to tell you the opposite – what they were least attracted to and why. From the responses you get, create a checklist of these basic characteristics and note opportunities to make changes based on the well-received characteristics and recognize use of the disliked ones. |
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Newsletters by Numbers - Stuff Every Newsletter Must Have
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| A roadmap to follow if you want your customer newsletter to be as effective as can be. |
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Tips to Get Repeat Web Traffic and Make More Money Online
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| Tips to get repeat web traffic and make more money online. |
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The Power of Feedback for Online Business
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| When you begin a business, it is such an exciting time. You start to dream up a few business names, domain names and logos. It is important to remember that your business and your domain name should reflect who you are or what services you offer. |
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Virtually Branding Your Business Techniques For Do It Yourself Online Success
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| If you want to succeed in business in today's world one of the first and most vital steps is branding. Of course, this has always been an important factor; but the advent of the Internet has made it perhaps one of the most vital components. Why? Because the Internet has made it fairly easy for anyone to brand their name and their product, which means the competition for recognition has increased 100,000 fold. You can inexpensively build the world's greatest widget and still go broke if no one knows that yours is the one that stands head and shoulders above the crowd in value and quality...and where and how to buy it. |
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Trademark a Name and Logo: Together or Separate?
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| Trademarks can be names of products or services, logos, slogans, packaging and even sounds and smells. In essence, a trademark can be almost anything that is used to identify a particular product or service. Registering a trademark grants the owner exclusive rights to the mark within the specified industry.
Now when it comes to filing, a big question is should the name and logo be filed together or separately? |
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Smart & Simple Internet Techniques
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| You CAN enjoy your online experience - these internet safety & eCommerce tips will help keep you safe and happy.
The internet really can be a safe and convenient place for you to run your business, take care of your finances and enjoy shopping.
Learn how to tell if websites are secure; learn smart moves with payment processors; email smarts + how to keep your computer "criminal free" + other simple but “must do” tasks for your online & offline routine. |
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Building An Online Brand
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| Big companies care about brands, small companies don’t, and that is a shame because any company that has aspirations of ever getting big, better figure out how to build and manage their brand. You can get sucked into all the hype about the latest social networking fad and waste all your time and money following this week’s Internet wunderkind or you can get your head out of your digital butt and build a business from the brand up. |
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Sometimes the most common Promotional Products can be the most effective
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| Most companies are always pushing to do something new and different from their competitors and we find that many of our clients approach us for new and innovative promotional products. If the campaign suits a new and unique product then that it what we will definitely recommend. However, sometimes the most basic and 'boring' promotional products may be the most effective. Let's take Custom Printed Balloons as an example. |
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10 tips for an Eye-Catching Freelance Profile
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| So you’re a freelancer at an online outsourcing site with 25,000 providers to choose from. Seems like it might be hard to stand out to prospective outsourcing buyers.
Here’s some quick advice... |
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Entrepreneurs Sometimes It Pays To Be Flexible – Sometimes It Does Not
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| Entrepreneurs are often told to be flexible in their approach to business, but often it is imperative that you are NOT flexible. Here’s a few examples. |
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How to Convert More Website Traffic into More Customers & Sales by Inviting Prospects to Take Action
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| Increase your website sales conversions... Make sure that every page on your website provides a roadmap for your visitor with a specific call to action.
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SO WHAT’S ALL THIS ABOUT BRANDING?
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| I get a little nervous when the subject of "branding" comes up because it's often a case of over-sold and under-delivered. |
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How to Incorporate Viral Marketing Techniques to Your Internet Marketing Arsenal
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| Viral marketing is not the last disease found, nor a virus to your desktop ... Reading this article is not contagious and nobody has yet found a vaccine! Viral marketing is everywhere and in every corner of the cyberspace. Here's how the virus spreads and how to take advantage of its benefits. At the beginning it is discreet, he lives in secret and almost nobody knows, then it spreads more and more by the use of your resources, it is growing more and nothing can stop it! |
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Trademark Basics
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| Short introduction to the intricacies of Trademarks. |
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Which Comes First - Website Design or Logo?
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| What is the best way forward – buy a WordPress Theme and then get your logo and website header designed to use in the theme or do this the other way around? Can most logos and headers be integrated into WordPress Themes or should they be specially created to “fit” a specific theme? |
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® vs. ™
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| The ™ or SM symbol is to be used for marks that either have a pending trademark application OR for marks that are simply claiming the rights to the mark.
The ® symbol is to be used for marks that have a Federally registered trademark.
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2008 Global Brand Trends letter
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| A yearly letter authored by Stanley Moss, reviewing the state of international branding. This year's letter addresses sustainability, CSR, place branding, social networking, the cult of celebrity, the luxury category, measurement. The letter concludes with different points of view on the question "What is a brand?" |
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Website Templates Streamlining an Online Business Image
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| Looks mean everything, especially in business, and this includes online businesses. Product quality and selection, along with great customer service are at the core of every successful business, but if the outer shell isn’t appealing, shoppers are not as likely to take notice... |
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Other logos Related Articles
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Copyrights vs. Trademarks
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| Copyrights can be obtained for things of an artistic nature. Copyrights can also be obtained for advertising copy, games, software programs and blueprints, to name just a few. Trademarks can be names of products or services, logos, slogans, packaging and even sounds and smells. In essence, a trademark can be almost anything that is used to identify a particular product or service. |
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What Everybody Needs to Know About Golf Promotional Products
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| Now you can take that box of golf promotional products out of the closet. Reach your hand way back into that old file cabinet in the corner, which nobody seems to use except for storage anymore, and grab yourself a handful of those golf balls and golf tees with your company’s logo on them. It’s time to start advertising your business once again. Promotional corporate gifts, products imprinted with corporate logos, or custom products with corporate logos, like imprinted items and corporate apparel are all making a comeback in the new economy.
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Trademark a Name and Logo: Together or Separate?
| |
| Trademarks can be names of products or services, logos, slogans, packaging and even sounds and smells. In essence, a trademark can be almost anything that is used to identify a particular product or service. Registering a trademark grants the owner exclusive rights to the mark within the specified industry.
Now when it comes to filing, a big question is should the name and logo be filed together or separately? |
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The Power of Feedback for Online Business
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| When you begin a business, it is such an exciting time. You start to dream up a few business names, domain names and logos. It is important to remember that your business and your domain name should reflect who you are or what services you offer. |
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Asking for Feedback
| |
| It is always wise to encourage clients to ask for feedback from an advisory board or their ideal clients when delivering new creative, be it for a web site, a brochure, a new logo or even a rebrand. It is also important that the client provide the creative team with background re who their audience is, how the piece will be used and what they are trying to achieve.
In this article, I include tips on how to get useful client/peer input on everything from logos to web design, to content. |
|
|
Logo Use in an Ad Campaign
| |
| Logos tend to be the face of a company, or at least the face a company or entity wishes to put forward. This face can be put toward all types of potential customers from investors to consumers. Incorporating that logo is an important way of putting your company’s personal stamp of approval or seal on anything a company approves of. |
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Know everything about fascia signs
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| A short article on the importance of your business' image, exterior design, logos and such. |
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Which Comes First - Website Design or Logo?
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| What is the best way forward – buy a WordPress Theme and then get your logo and website header designed to use in the theme or do this the other way around? Can most logos and headers be integrated into WordPress Themes or should they be specially created to “fit” a specific theme? |
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So Much Can be in a Logo Design
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| There is so much that be in a logo. A log doesn't even have to have letters or words if it is done right. Some very well known logos around different areas of the world are known on sight. The creators of these logos used their artistic talents and ingenuity to create logos with hidden meanings, but once the logos became known, the meanings were evident.
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Rebranding Is an Excuse to Party in Your Business
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| Once the redesign is done, many small businesses launch it silently. They change their logos, business cards, and websites one day-sometimes without so much as an announcement or a "By the way... " to their customers. Not only are they potentially confusing and alienating them, but they're also missing out on a great excuse to party! |
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