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The Value of Change
Marketing people can be divided into two categories: those who resist change and those who welcome change. Guerrillas are in the second category. They not only welcome change, but they also are ready for change and respond to change.

Other lone inventor Related Articles

The Lone Ranger Approach to Home-Based Business
Even the Lone Ranger had help in achieving the successes he did and it's no different in business. If you want to leverage your business to create the lifestyle of your dreams, get ready to share the reigns.
Leveraging Your Way to Big Brand Status
When it comes to creating a business brand, small business owners often feel they can’t do it alone. No surprise. You can’t! Yet throughout school we’re taught that we have to “do it” on our own otherwise we’re “cheating.” This lone ranger approach is the demise of millions of businesses.
Build it and will they come? A business tip from Thomas Edison
If you build it, will they come? Well, maybe. But don't count on it or you might be waiting an awful long time. This vignette from the life of the great inventor, Thomas Edison, illustrates this brilliantly (yes, pun intended!)
Sharing Yourself
An article of 1044 words describing the process of moving from the lone ranger mentality to connecting with others by letting people in and letting more of yourself out.

"The Word" According To Marshall
Marshall Goldsmith is widely considered to be the premier executive coach, more or less the inventor of the genre. We have been together on several programs, I like him immensely—and I think he does great work.
Be the Red Leaf
So I come back from my chilly morning run and am greeted by the site of one lone red leaf popping out of a sea of green ivy and decaying brown leaves - and I can’t help but take notice.
Business Lessons from a Dog’s Perspective!
Have you ever heard of the ‘lone ranger’ syndrome? Many solo-preneurs experience this, particularly in the start-up phase. Building a business can be a lonely affair – if you let it.
Alessandro Volta and The Voltaic Cell
Alessandro Volta was an Italian inventor who studied electrostatics and electrochemistry and is best known for inventing the Voltaic cell.

Leaders Help People to Help Themselves
Remember the old television series, The Lone Ranger? A lot of traditional managers see themselves in a similarly heroic role. In the TV show, when the poor hapless townsfolk got themselves into big trouble, the Lone Ranger and his faithful sidekick would come riding over the hill. With the right degree of courage, wit, and cunning, he faced down the mean hombre or otherwise took care of the problem for the town. At the end of the nice, neat, half hour episode, our hero would leave the grateful townsfolk behind wondering, "Who was that masked man?"

Generating Publicity & Media Exposure in 2012
EVERY business, inventor or entrepreneur can increase the chances of media exposure by following a few technological tips.
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