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Get Physical: Involve the Prospect for a More Effective Presentation
Usually it is easier to get a prospect involved in a product sale than in a service sale. But if you use your creativity, you will be amazed at the ways in which you can involve a prospect.

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When Community Hospitals Ail, An Infusion of Marketing Speeds Recovery
Chances are that most community hospitals have set aside limited resources for marketing because marketing is not perceived as an investment that impacts the bottom line. This assessment would be wrong, if one considers the direct and indirect revenue generated by marketing such as building outpatient revenue through greater recruitment of patients, more referrals from local physicians unaware of the full range of the hospital’s services, and increasing enrollment in hospital-sponsored fee-based educational programs for smoking cessation and weight control. Also factored in should be the benefits attained by helping physician recruitment and staff morale.

How to Avoid Burnout and Gain a Fresh Perspective: An Uplifting Lesson From the Beach
A day at the beach is one of those American images of happiness and relaxation, but in reality, there's much more to learn from the shoreline. This brief analogy from the beach will help put progress and personal challenges in perspective, and for the believer, it's a reminder of the spiritual aspect of the success journey.

Whats Going on at Your Hospital Emotional Intelligence Development
What's Going on at Your Hospital? Emotional Intelligence Development.

We Remember.
Memorial Day. An opportunity for the remembrance of those who toil, sacrifice and give without promise of reward or applause.

Why and Why Not?
I am reminded of a quote that became famous at Robert Kennedy's memorial service. "Some men see things as they are and say ‘Why?' I dream of things that never were and say, ‘Why not?'" In our society, we have become so risk-averse that we often endanger creativity. We hire consultants to tell us what is possible, but they define "possible" by determining what has already been done. It is important to realize that prior to every great advancement of humankind, the experts of the day would have assured you that it was impossible.

The Sleeping Giant
Recently during a speaking engagement in Hawaii, I had the privilege of touring Pearl Harbor and the Arizona Memorial. It is a moving experience that I would recommend to anyone who has the opportunity to take advantage of it. From time to time, it is good to be reminded that freedom comes at a very high price.

3 critical elements of a research survey. Part 2 – Does the sample size really matter?
There are two hospitals: in the first, 120 babies are born every day, in the other, only 12. On average, the ratio of baby boys to baby girls born every day in each hospital is 50/50. However, one day, in one of those hospitals twice as many baby girls were born as baby boys. In which hospital was it more likely to happen?

What I’ve Learned from Dumpster Kids, a Buddhist Monk, and Other Wise Teachers
Lesson #1: Choose your family wisely. I saw this listed in a Bangkok gym as tip number ten to “live a long life,” but it struck me as particularly poignant as I was thinking about my trip during my last run on the beach in Thailand before going back to LA.

Your Prospects Aren't in Pain
When I hear sellers say that buyers have 'pain' I ask how long it would take them to get to the hospital with a broken arm. "Immediately." Why? Because they're in pain. But buyers don't buy 'immediately' and have had their problem for a period of time.

IN PRAISE OF UNCERTAINTY (AND A CHEAT SHEET FOR ENJOYING IT MORE)
Over the weekend, I saw Point Blank, a French action thriller about a nurse at a Parisian hospital whose very pregnant wife has been kidnapped and will be killed unless he delivers to the kidnappers a thief who’s a patient in the hospital. It was so good. Even as my heart was pounding, I savored the twists and turns in the plot and didn’t want it to end.

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