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long chalk Tagged Articles
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WHY IS UPSIDE-DOWN MARKETING SO POPULAR? AND IS IT KILLING YOUR BUSINESS?
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| For some peculiar reason marketers persist in paying attention to what they like rather than the things that make the most difference. This piece examines this unwise behaviour, explains why it is so common and suggests a more intelligent set of priorities. |
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Other long chalk Related Articles
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How Long Should It Take For My Marketing To Work?
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| I get the question posed in the title of this post often so I have two questions myself to preface the answer - How long do you plan to be in business? and, How long does it take to build a really high quality home? |
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When a book is finished
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| It takes a long time to finish a book. Even after it’s done it isn’t finished. It lingers in you for a long, long time. Even then, after you think it’s gone, it isn’t. |
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MySpace Mavericks: How Two Friends Found Their Fortune
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| “It's certainly nice to make money off of it and become financially successful,” says DeWolfe, “but really the fun of it was to build the site and that continues to be the fun of it.” Anderson echoes the sentiment: “I’d like to do this as long as it’s fun, and that could be a long, long time.” They started off as two men who shared nothing but a love of indie music, a distaste for authority, and a simple idea for a website. So, how did these fast friends find themselves not only in the pages of Fortune magazine but also at the forefront of an Internet revolution? |
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The War at Home: Marketing Opportunities in an Era of Terrorism
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| We need to build an America that can withstand the kind of terrorist attacks we can expect in the future, We have a long a long way to go, and there will be many marketing opportunities along the way. |
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Ideas and Action
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| Anyone can have a great idea, lots of them: million dollar ideas; ideas that will change their life; ideas that will change other people’s lives; ideas that will change the world. But any idea that stays on the chalkboard is worth only the chalk it's written with. |
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The Importance of Loving What You Do
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| Why is doing something that you love, so dang important? Why, because it sustains you for the long haul, of course. Well (you ask) won't my love of making money sustain me for the long haul? And (I answer) - No my friend, doing something you are indifferent to, just because it makes you rich, is not a long term success strategy. |
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The Enduring Presence of Third Stringers
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| They are not on front pages. You may never read about them or hear their names in their playing days. But you will know their attachment to the sport they love long after those who had names on the front pages are long forgotten. Their spectacular performance in something they believe in and are passionate about is evident in their contribution to it long after the days of their obscurity are gone.
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Was It Really 'Mean To Be'?
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| When something happens in your life, do you chalk it up to it was meant to happen so therefore nothing I could have done would have made a difference? Well, what if that isn't always the case. What if something you could have done would've made a difference? Would you want the opportunity to change that perspective? If so, read on. |
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Just Say No To Adverse Drug Reactions
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| See how long you can go before you become dependent on "government medicine," and how long you can avoid the adverse affects which have skyrocketed in the last decade and show no signs of slowing.... |
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Entrepreneurs and the “Oh! No!” Trap
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| Ever hear of the “Ohno Circle”? It was started by Taiichi Ohno on the Toyota shop floor decades ago. Mr. Ohno was known to draw a chalk circle around managers and engineers and have them stand still in the circle to observe and document all the problems in that particular production area. They had to stay and stand for hours to see and understand what was not working and then figure out how to fix the issues. |
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