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Top 10 Guerrilla Marketing Myths
The path to entrepreneurial success is mined with booby traps disguised as words of wisdom. Guerrillas can distinguish the facts from the fables.

Rule 11 Use a Drop Letter
This is Rule #11 in a series of articles on "21 ways to Increase the Power and Profit of Your Advertising Without Spending an Extra Cent," by Brad Sugars.

Other long letters Related Articles

A Sample Sales Letter that Works
Sales letters are a dime a dozen. But sales letters that really work are few and far between. Here is a sample sales letter from the "Copywriting Chiropractor," Dr. Greg Nielsen.
The Anatomy of a Sales Letter
Sales letters work best when you have something to sell. You make an offer. Too many sales letters from smaller businesses are of the "Hi my name is..." school. When it comes right down to it, I'm busy; I don't care if you just started this wonderful venture because you love to serve people. What can you do for me right now?
Fast-Track Your Home Business Success Using One Simple Word
One of the most powerful words that can help you save time, increase productivity, feel better about yourself and reach your goals faster and easier is only two letters long! The problem is, it’s almost the most difficult to use. Discover how to put this little powerhouse to work for you without guilt or fear.
The 'Being Efficient' Myth In Sales
You need to take time to soften a decision-maker with appointment confirmation notes and telephone calls. Also, a series of direct mail softening letters, faxes, e-mails and endorsement letters need to be sent before and after a sales presentation to reinforce the benefits that you have demonstrated.
Should You Use Sales Letters Before You Cold Call
Remember the numbers game? Well, that is the same thought behind sending out sales letters. The hope is that with every hundred or so letters, a few sales will result.

Appointment Letters – Small Business Tips to Get Your Foot in the Door
Many small businesses struggle with writing letters to potential clients trying to get an appointment with them. But it doesn't have to be as difficult as it may seem. As a professional copy writer, here are my top 10 tips for effective appointment letters.
D is for Direct Mail
Direct Mail, otherwise known as sending letters through the post to prospective customers is now pretty much a dying art. By many business owners, sending letters has been replaced by emails – can’t say I blame them really. After all, emails are cheaper, quicker and you can see who has opened it and read it. Why wouldn’t you use emails?
Are You Human?
People are like those websites that ask you to read squiggly letters and type what you read into the little box. Have you seen those? It's a security measure: the website wants to make sure you're human, and not a software program or a robot. Evidently robot software programs can't read squiggly letters, so if you can type the right letters into the little box, you must be human.

How to Avoid Becoming a Digital Prospecting Lemming
My article “Prospecting Letters Still Open Doors” sparked quite a response from readers recently and I just have to share their ideas with you! They disclosed their best secrets for using letters to gain access to some of their toughest prospects.
Authors: Hire An Agent’s ‘Agent’ to Sell Your Book
As a book promotion specialist who deals daily with the media, I learned a long time ago that a common mistake in crafting pitch letters is making them too long. The same is true of query letters to an agent. A query letter should be no more than half a page. You have to know exactly what agents want to hear, what they're looking for. Tell them only that and end the letter right there! Keep it short, keep it sweet and you'll be one step closer to landing an agent.

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