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Matchmaking 101: Creating Sales Tools That Build Your Brand
If you’re like other entrepreneurs, you know a good logo is important to branding your company. You may already have a great logo. Now what? How can you create a variety of marketing materials that build your brand? In a word: Coordinate. All your materials should tie to one another graphically. They should convey the same look and feel, or image, and evoke a similar emotional response in your customer. When viewed side by side, your stationery, brochures, and other promotional materials should create a cohesive “family.” Of course, your materials don’t need to “match” each other completely, but some elements should remain consistent from one piece to the next:

Success Stories Boost Branding
Whether your business is local (like a home remodeler) or global (like an online specialty retailer), you can make a tremendous brand impression by telling stories-real-world stories illustrating how your business has benefited customers.

Global Branding Starts Here
Telling memorable stories about your customers’ real-world experiences can build your credibility, add moxie to your sales/marketing and luster to your brand. Stories are readily available to any business that has satisfied customers-and that means every viable business on the planet. You can adapt customer stories to a variety of business needs, for instance by tailoring their length and details to fit different venues and audiences.

What to Do, What to Avoid: DIY Logo Design Checklist What Not to Do When Designing It Yourself
Have you ever noticed how many articles there are on creating your own marketing materials? These articles concentrate on things you “should do” – like “know your audience”, and “say it with pictures.” Now, I’m not saying that’s bad. That’s great. But you should also know what NOT to do. That’s what this article is about. Specifically, it’s about what most do-it-yourselfers are TEMPTED to do but shouldn’t.

Logo Design & Your Favicon: Spotlight Your Brand Online
By now, you’re probably familiar with the term “sticky website.” The phrase refers to a site that compels visitors to “stick around.” In order to entice visitors to stick around, however, your site must first project the image that you are a credible (i.e., large) company. If potential customers don’t have this comfort factor, they are likely to bounce before they even see what you offer. There are many aspects to developing a credible, “sticky” website, but one easy and valuable way is to create a “favicon.”
Business Identity Secrets
A few years ago I owned a toy company. At the time, I heard an interesting philosophy on packaging: that you should design your toy’s package so artfully that when children opened it and touched your product, they were just a little disappointed. Maybe this sold more toys in the short run, but I can guarantee it didn’t in the long run. Because when perception trumps reality, your brand is the loser.
Niche Branding
It is a common misconception that if you’re not casting a wide net with your marketing, you’re leaving money on the table. Actually, the opposite is true. It’s more expensive and usually less profitable to sell a range of products to a wide audience. Furthermore, if your product or service is too similar to a competitor’s, price will always be an issue. When price is your only point of comparison, it’s tough to build a successful brand – especially if you are a small business. Targeting a niche market is a great way to avoid these issues. But how do you find the right niche?
More Mileage from Branding
Let’s say your online business-or your local business with an online presence-has some really strong customer stories. Where can you place these stories on the Internet to enhance your brand, boost credibility and support your sales and marketing? There are numerous online ways to use customer stories. You could try any or all of these:

Personal Branding Tips
A great deal of time and energy are expended to create memorable brands that add value to company marketing strategies and (in the case of public companies) pique the interest of the investment community. While company brand equity is certainly important, the significance of personal branding should not be overlooked as a key to success.
Does Brand Imitation Work?
To Copy or Not to Copy, This is the Question.vWe all know that it’s tempting to copy the competition. There is safety in conformity – a certain “comfort factor” in being similar. After all, the other company knows what it’s doing, right? Not always.

What's Your Brand Image ROI?
If you’re like millions of other small businesses, creating a professional visual image is key to your success. After all, your image - as seen on your business cards, marketing materials, packaging and website - is the first and sometimes only chance you have to introduce your company to potential customers. If your customers like what they see, you’re one big step closer to getting their business.

3 Deadly Mistakes that Can Kill Your Ecommerce Website
If you've been doing business online, but haven't been getting the sales you'd hoped, there could be several reasons why. In this article, you'll learn about the three major "sales killers" that can cause your ecommerce website to lose money - and what to do about them.

Other look and feel Related Articles

Getting to Know Yourself
Most people think they know themselves pretty well, but how well do you really know yourself? Do you know exactly how you feel about certain things and why, or do you tend to judge how you feel by how you think you should feel? Are you comfortable with your feelings and the "inner you," or is that uncomfortable?

The Reality of Self-Employment
Wouldn’t it be nice to set your own hours? To work whenever and wherever you feel like it? To not feel guilty when you take a lost day or start the day late just because you feel like it? To control your own destiny? To be your own boss?

Stress Management: Fast Track to Calm
Does your life look like a race car running at cut-throat speed and, to your horror, the brakes are broken? Do you feel like you are perpetually in a hurry, even when you are not in a hurry to go anywhere? Do you feel like all the items on your to-do list are dancing around in your head, and you can't seem to concentrate on any of them? Do you run around like a chicken without a head all day, and still feel like you will never "catch up?" Then this article is for YOU.
Create Your Vision of Success
To find out how what you believe take this simple test. For the next 48 hours notice what comes up when you are talking about your company, your products and services and the value you bring to the table. Do your internal thoughts match your words? Do you feel good about your interactions? Do you feel the prices you charge are fair and reasonable? Do you believe you are worth what you ask? Do you feel you are the best choice for your customers?
How a Top Sales Manager Gets Their Salespeople to Sell More Stuff!
When do you do your best work? When you feel bad or when you feel good? The obvious answer is when you feel good. No one feels like doing much of anything when they feel bad. When people don't feel so good, they end up doing very little....not a good situation for you. So it begs the question: does the salesperson brimming with confidence sell more than the salesperson who lacks confidence? The answer may seem obvious, but why do so few average sales managers spend the majority of their time building their people's confidence up instead of ripping it down? It could be that many sales managers are former sales salespeople themselves and "seagull sales management" (swoop in, dump on the rep, then fly away), is all they know. In this case, unfortunately, ignorance begets more ignorance...

Inspire Productivity by Thinking like an Entrepreneur
Take a moment to consider how you approach life. Does life feel too routine and predictable? If your answer is yes and you enjoy that then fine. Routine can help people to feel grounded and comfortable. But if you feel bored here are some ideas.
Resentment
When we feel resentment we believe that someone, or something has wronged us in some way. When we feel resentful, we tend to feel negative emotions such as anger, spite, hurt and irritation.

Consulting Proposals - Five Steps to 100% Acceptance For Larger Assignments
How would you feel when the next time you sit down to write your management consulting proposal that you KNOW for sure it is going to be accepted? My guess is you are going to feel pretty good. As a bonus "feel good moment" how might you feel if you know you are going to be receiving higher fees! Probably even better! How do you do this on your next proposal? Let's talk about it.

You Have the Right to...Have Feelings!
You Have the Right to...Have Feelings! I am woman...hear me Roar....and cry, laugh, be thoughtful, be selfish, have intuition, and feel sadness! You have the right to feel and express joy, inner strength, commitment, and fortitude, and be proud! You have the right to feel unbelievable sorrow and love; to feel accomplished, extraordinary, unique, nervous, optimistic, intense, funny, numb, pensive, flirty, and accepted! You have the right to feel anxious, happy, regretful, disappointed, creative, zany, jealous, jolly, jubilant, lazy, lethargic, listless, insightful and adored! You have the right to feel adventurous, aggravated, lonely, luminous, melancholy, mellow, amused, insubordinate, intense, amorous, angry, and cold! You have the right to feel animated, annoyed, apathetic, impressed, indifferent, argumentative, aroused,
Money, Money, Money!
How do you feel when you see a rich person on TV or when you meet someone who is wealthy? Do you feel pleased for their accomplishments or deep down feel that ' It's ok for them' or feel that being wealthy is somehow 'bad or unspiritual'?

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