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CRM: Why ask the Customer's Opinion?
The general perception of Customer Relationship Management (CRM) has matured in the last few years, with potential users of CRM ensuring that people and processes form part of an implementation. In addition sensible success criteria are being set to create a compelling business case, which clearly states the potential returns and measurement goals.

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Small business profits – threat or opportunity
Turn-on your television or pick up a newspaper and all that is reported right now, apart from the present swine flu problem, is the "credit crunch" - falling house prices, rising unemployment, businesses going bust, repossessions, bankruptcies and more... So what should small businesses do? Well this depends on whether you see this as an opportunity or a threat. There are no doubt certain businesses that will find these times more difficult than others, for example, only today there are reports about how the number of unemployed lorry drivers has gone up almost 5-fold since this time last year. Where businesses are selling less and therefore resulting in a less of a need for transport, then transport companies will see a dip in demand and as a consequence might need to make redundancies.

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