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Sue Your Boss
Sometimes I just can’t believe the stuff I read.
Keeping Fear Alive
As an example of how pervasive the word fear has become in our daily lives, on the front page of this morning’s (10/11) Los Angeles times, two story headings caught my attention. One said “Cost Fears Cited in Fire Delay” and the other screamed “Fear and mistrust rule in high-stakes Iraqi politics.”
Lessons from the Real Estate Crashes!
The article discusses America’s inflated asset prices and their continuing decline. It states that prices will continue to decline and have not yet found a bottom.

How to Get More Clients - NOW!
McGraw Hill’s study found that those businesses that boosted their public relations, marketing and advertising during a recession grew 275% over the 5 years proceeding. However, those businesses that cut back, if they were still in business, only grew 19%. That’s pretty striking. It doesn’t take a genius to see that the worst business decision you can make, particularly in tough times, is to cut back your marketing efforts.
New Court Case Sets Precedent for Web Support Companies
A recent ruling has established business responsibility precedents for web developers working with potentially shady companies.
Get your finances in order for 2009
Over the past 30 days our economy went on a series of “oohs” and “awhhs”. The media is to blame for this massive panic. Everyone is encouraged to turn off the TV and focus on their small business finances for the next quarter – Q1 of 2009 is rapidly approaching, are you going to have the finances to get into the groove?

Sixth Century Wisdom For 21st Century Changemasters
Learn work/life balance lessons from the citizens of the sixth century!
Even When It Works, There's More Work
Whether a particular story elicits a negligible response or a huge response, you still need to work it.
Long Term PR Strategies To Make More Money
Don't come up with a PR plan that has you appearing on Oprah, The Tonight Show, or in Time Magazine and The Wall Street Journal within the first two months of your campaign. That's not a plan, that's fantasy.

Supernatural Promotions
If you want to create buzz, you have to know your customer and how you are reaching them. It is easier to create buzz than you may think. Good buzz begins with a positive customer experience. There is no substitute for exceptional performance.

Other los angeles times Related Articles

Lesson #3: Make Sure You Are Not Missing the Market
Johnson opened up his first movie theatre in the Los Angeles inner-city area of Baldwin Hills. It was an area notorious for being home to the Bloods and Crips gangs, and everybody around him kept telling Johnson he was crazy.

Marlin Equity Partners Invests in Emptoris (Beyond the Headlines Commentary)
Los Angeles, CA, January 20, 2009 – Marlin Equity Partners is pleased to announce that it has made a significant capital investment in Emptoris, Inc., a leading global provider of enterprise supply and contract management software. What does it mean to the industry as a whole, and why should the Oracles and SAPs be concerned? (A Commentary)

5 Public Relations Musts During Economic Tough Times
So, times are tough. First thing to keep in mind is this will pass and better times are ahead, but even more importantly, realize that tough times don’t have to signal tough times for you and your business.

How to Hold The Sales Team Accountable Under the New Rules of Sales Engagement
If you read yesterday's post, there was a comment from Teicko who asked how you can hold the sales team accountable under these new rules of sales engagement where you must work three times harder, three times longer, be three times more effective and have three times more opportunities in the pipeline to get the same results as you used to.
Rules of Sales Engagement for the Recession
We also discussed the economy - of course - and right now, there are some new rules of engagement. You simply have to work three times harder, three times smarter, find three times more opportunities and be three times more effective just to sell what you used to sell. That's it? No. In order to be three times more effective you must refine your strategies and expand upon your tactics. You must be more creative, quicker on your feet, more resourceful and more persuasive. You must ask better questions and more of them. You must be more powerful than ever before. Do that and you will survive. Do that consistently and you will thrive when the economy turns around and money loosens up. In the mean time, no short cuts!
LA SlimWrap Mineral Body Wrap Business Opportunity Now Available in Singapore
Jan 26, 2010: LOS ANGELES, CA -- Just as North Americans are beginning to understand and embrace the more natural, wellness-based health and beauty treatments of the East, Asian men and women are clamoring for the more modern treatments now popular in the United States and Europe.

A COURTROOM WITH A VIEW
“Oh, no! Just my luck,” I fumed. I was just selected as a juror in a criminal case downtown Los Angeles. Like the jurors described in the LA Times article a few months ago, I was not happy thinking about how this was going to interfere with my work as a small business owner.

#1 Killer of Small and Medium Business
In these challenging economic times it is easy to take your eye off the ball. Many times we fail to stay focused on something that is taken for granted when times are good but crucial to stay on top of when times are challenging.

Keeping Fear Alive
As an example of how pervasive the word fear has become in our daily lives, on the front page of this morning’s (10/11) Los Angeles times, two story headings caught my attention. One said “Cost Fears Cited in Fire Delay” and the other screamed “Fear and mistrust rule in high-stakes Iraqi politics.”
Work Hours
I thought about that many times in the next few years as I tried to find how many work hours were “enough” for me. When I was president of the National Association of Women Business Owners Los Angeles Chapter, the first motion I put on the table at the first Board of Directors meeting was this: “I move that there will now be thirty-six hours in every day.” It was seconded in a heartbeat, and passed unanimously, amid riotous laughter.
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