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The Four Key Factors for Website Conversion
Before you start performing split and multivariate testing in order to improve your landing page conversion rate, there are several important factors to keep in mind.

Social Disease
I have always subscribed to the philosophy of “work hard - play hard”. But I always separated my play FROM my work. What I am referring to is my resistance to socialize with my employees or management peer groups as I worked my way up the corporate ladder. There is an inherent danger in creating a social environment within the workspace that spreads to the after work space. This almost ALWAYS ends badly. Here is my list of No-No’s:

Why Networking Marketing Makes Smart Business Sense
Cursed by some, lauded by others, network marketing creates a fire in many. Whether you’re for or against, love it or hate it, the industry is growing faster than ever. Find out why this rousing business model is attracting business moguls and average Joe’s alike.

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3 Reasons Why You Better Know Your Customers…Or Else
Do you have any idea how much money you’re losing (yes losing) by not knowing who your customers are? Find out why you need to have a SPECIFIC customer in mind…or you could end up losing your business.

Market Focus – the Proposition
Market Focus; the essential foundation to how and where you get your business. Simplistically, you need to look at what you sell (your proposition), who you should be selling it to (your target market) and how you get there (the routes to market). When defining your proposition, you need to strike a workable balance between what you are able to supply and what the prospects and customers need and will be willing to buy.

The War to Attract and Retain Sales Talent
The need for superior sales talent is increasing, but many big North American companies are fighting-and losing-the war to attract and retain it. The McKinsey Quarterly reports that a two percent economic growth rate for 15 years would increase the demand for executives by about a third. Meanwhile, supply is moving in the opposite direction: the number of US 35- to 44-year-olds will decline by 15 percent from 2000 to 2015. The report concludes that "Companies must make talent management a top priority, create and perpetually refine their employee value proposition, and source and, above all, develop talent systematically while removing underperformers."

How to Choose a Value Proposition
What sets your product, service and company apart from your competitors? What value do you provide and how is it different than the alternatives? Your value proposition is the foundation of your entire business and the offers you take to market. When your market clearly recognizes (and appreciates!) the value you provide, it’s easier to generate new prospects and guide them to buy. Now … what if you don't have a clear value proposition? Well, it takes more time and money to show prospects why they should choose you. And as a result, you often end up competing on price – a tough position to sustain over the long term.

Healthcare Marketing in a Down Economy
Bad debts are rising. People can't afford elective procedures, they are losing their benefits, they are losing their jobs. Our volumes are dropping and marketing is being asked to do more with less. How do you respond. Focus on the critical few... those with high margin and strong relationship building potential. This is a marathon...not a sprint.

Client Loss: Three Types of Women Entrepreneurs, Three Types of Responses
In an increasingly tough economy, losing clients can be a daunting proposition. A new study reveals that different types of women entrepreneurs have different approaches to running a business and dealing with everyday business challenges that arise. This article details how three very different types of women entrepreneurs are likely to respond to the loss of a client—along with insights for building business resilience and moving ahead.

What to do when an employee steals your IP
Losing a valuable client hurts. Losing that client to a former employee, on the other hand, gives you a sickening feeling in your stomach, particularly when that employee told you they weren’t leaving to work for a competitor. So when you find out that an employee has done precisely that what do you do?
Developing a Value Proposition
This article provides detail concerning the development of a Value Proposition. Value Propositions are an internal tool to assist organizations in the creation of their communications. By recognizing what the organization does well that is recognized by the customer the Value Proposition serves as a guide for more meaningful contact with the customer.

The Advantages Of Being Self- Employed
More and more people are losing their jobs or afraid of losing their jobs and have decided to find different ways to earn and generate and income from home or simply working for themselves. This article touches on a few of the many benefits that you have when you decide that you no longer want to work for someone else and choose to put all your sweat and hard work into working for yourself. These unquestionably are a handful of the biggest
Keeping Your Customers
Could you be losing your clients without even realizing it? Many business owners may not even know they are losing their customers until it's too late. here are some tips you can do to ensure your clients stay with you.

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