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Business - How Vampires Can Help Your Business
Vampires are everywhere. I don't think it was a coincidence I finish watching True Blood and discover one of my friends and clients was scammed. Con artists and scammers are just another sort of human vampire. Here are some signs of common vampires that can be sucking the life right out of your business.

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Lesson #2: Do It Yourself
“I love my product,” said Lauder. “I love to touch the creams, smell them, look at them, carry them with me. A person has to love her harvest if she’s to expect others to love it.” Because of Lauder’s love for her company, she took a very hands-on approach to its operations, getting her hands dirty in everything from production to marketing to sales. She understood the importance of hiring a good team, but her desire for perfection and quality drove her to want to control all aspects of her company, at least until it got too big for her to handle alone.

Buyers are Liars and other Sales Myths
Sales people love success stories and we’ve heard plenty of good ones. But there are some bad ones out there, too. Sales Stories may be interesting and not be useful or in fact they may serve to reinforce myths about selling. One of the top five is “Buyers are Liars”.

STAYING TOP OF MIND WITHOUT BEING A PAIN IN THE NECK
By John Doerr “And if you can't be with the one you love, honey, love the one you're with, love the one you're with, love the one you're with, love the one you're with.…” - Stephen Stills Why does it seem that our clients (and prospects) too often take the advice of seventies rock stars when selecting their professional services providers? Perhaps the following story will shed some light.

EXPRESS YOUR LOVE!
In order to experience love from others we need to experience and express love for ourselves first. Part of how we can express love for ourselves, is to share our love with others. You can deepen your self-love through healthy outward expressions of love for others. These questions will help you start thinking about how you want love to show up and be expressed in your life.

Busting The No. 1 Social Media Myth: The Real Secret to Explosive Online Marketing
YouTube, Twitter, Facebook, MySpace…. What do all these stories have in common? They all received massive amounts traditional media coverage, which is what really broke the stories. Online media can spread like wildfire, but without the serious clout of mainstream media coverage, online stories generally remain an Internet phenomena. Without traditional media attention, the Internet can create success stories - but not stars.

Persuasive Writing: How to Harness the Power of the Story
Most people love stories for entertainment-we go to the movies to watch stories, we read novels before bed, and we share our own stories with friends. But aside from the entertainment value, storytelling is a powerful marketing and selling technique that you can use for business-related writing projects. And by understanding how stories work, you can engage your readers and teach them with examples that illustrate your ideas.
Sue Grafton is a Success Because She Loves What She Does
Successful people have a clearly defined purpose for their life. Sue Grafton's purpose is writing mystery stories that entertain large numbers of people. My purpose is helping others succeed. My friend's purpose was creating better surgical equipment. What is your purpose? It should be something you love. If you don't love it, you'll get burned out and see your work as a grind. If you love what you do, you see your work as a gift and something to which you look forward every day. As we approach the end of 2009, spend some time thinking about what you truly love doing. Then, and more important, think about how you can make doing what you love your life's work.
How To Tell Stories That Help You Sell
To achieve that connection, you have to craft your stories well, and a big part of that is preparing them in advance to make sure that you love telling them and that they touch your audience in the way that you intend. If you’re not passionately engaged in telling your story,

THINGS YOU MIGHT FIND DIFFICULT
“Love means never having to say you’re sorry!” You may or may not be old enough to remember that line from the movie; “LOVE STORY,” which believe it or not came out all the way back in 1970. I suppose the rationale for what was meant here was that love is unconditional and therefore does not require apologies. Combining love with apologizing seemed like a good lead into what I wanted to write about this month. Life presents us with all kinds of challenges and at times there are a number of things all of us find difficult. Two of those in particular that many find difficult are; saying we’re sorry and telling someone we love them!
StorySelling “How to Write Mini User Stories”
Why: Use mini user stories, with the right sales message, so that your salespeople are able to sell value and differentiate your offering instead of pitching product and reducing price. Mini User Stories: Make the stories short. Use only one constraint per story otherwise you risk flooding the Buyer with too much information. Make the Buyer the Hero of the Story: Many Customer Stories make the company out to be the hero who rode in on their white shinny horse to save the Buyer.

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