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”I’m sorry” just isn’t good enough - the new science of apology
Ever wonder why apologizing can sometimes make matters worse? There is a secret to apologizing better than everyone can learn - essential for dealing with customers, AND loved ones.

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The Triple Threat: Jennifer Lopez is Born
She is the highest paid Latina actress in history, one of the most successful singers and dancers in the world, and also owns a thriving fashion design and perfume company. Her salary per movie has soared past the $12 million mark and she has earned Golden Globe and Grammy Award nominations for her efforts. She has created an empire worth almost $300 million and has broken numerous boundaries and stereotypes along the way. Jennifer Lopez is, as they say in Hollywood, a ‘triple threat’.
Calvin Klein Ads
If there is one thing Calvin Klein ads are known for it is pushing the boundaries of what is considered socially acceptable. Ever since 1980, when the company placed 15 year old Brooke Shields on one its ads, with the tagline “Nothing comes between me and my Calvins,” Klein has been pushing the advertising envelope. From there, he began mounting giant billboards in the middle of New York City’s Times Square that featured buff male models with nothing on but their white CK briefs, and using childlike models, such as Kate Moss, to help sell his Obsession perfume.

Coco Chanel Perfume
In 1924, legendary fashion icon Coco Chanel remarked, “I want to give women an artificial perfume. Yes, I really do mean artificial, like a dress, something that has been made. I don’t want any rose or lily of the valley; I want a perfume that is a composition.” Today, eighty-three years after the first launch of Chanel No. 5, Coco Chanel perfume remains as popular as ever and indeed, one of the best known brands in the world.

Two-Sided Answers
The room was lovely, the bed inviting, the architecture interesting, and the philosophy appealing. That was my impression as we checked into a newly minted green-hotel in a resort town where we were eager to spend time relaxing.
7 Print Newsletter Design Tips to Get Your Client Newsletter Opened & Read Every Time
Ignoring your company newsletter packaging or formatting is like giving your clients a lovely gift... and then wrapping it with duct tape and plain brown paper. These seven newsletter design rules make sure your customer print newsletter doesn't get trashed.

Watching Valentina
It has been a fun few weeks around my house. I’ve had two lovely visitors from Germany, my girlfriend Valentina and her mom, Barbara. Of course, we’ve had a blast traveling around and seeing the sights of Virginia and DC and blathering away in our own bizarre mix of English and German. What struck me, though, was how much I learned from watching Valentina.
Being clear on what you do
Last week I sat down with a lady who wanted me to refer business to her. She was really lovely and we spent about an hour chatting away. But, although I would have liked to have referred business to her, I walked away from that meeting not really understanding what she did or how she could have helped people.
Can you do PR without talking to Journalists?
For me, PR always has been (and probably still is) the hardest part of marketing Exceptional Thinking. Why? Because it involves picking up the phone and talking to journalists. Now, I’m sure they’re lovely people, but in my head, they’ve got three heads, sharp fangs and would happily eat me for breakfast. And that’s why I personally don’t like calling them.

What Does Brand Clarity Feel Like?
When you help your potential clients get out of confusion, they come back to the nice, calm, lovely place where they understand exactly what you’re talking about… and can immediately tell whether they need to work with you (or if they know someone who does). And that’s a lovely, cozy place to be. What makes this place so lovely and cozy? The place where there’s complete clarity and understanding between you and your clients is so lovely and cozy because you’ve finally found an invaluable way to communicate your passion to the people you’re passionate about serving. Once you’re there, you’ll know it. You’ll see and feel the difference becaus
Events to Look Out For When Visiting Sydney, the Harbor City of Australia
Sydney is a city with modern look and feel. Visiting Sydney offers you opportunities to enjoy varied hobbies and adventures while explore the numerous nature parks and the lovely beaches, frequented by travelers and locals all the year round.
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