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Investment Series Preview: The “Good Bye and F__k You” Letter
I’m in the process of preparing a series of posts on the investment lessons I’ve learned in the last 18 months.
How to Beat a Sales Slump
Have you ever experienced the dreaded downward curve or slump in your sales? Most of us certainly have. If you’ve been through it, you probably have a clear recollection of that lump in your throat, adrenaline-pumping moment when you realize that you need to scramble if you’re going to make your sales goal or quota. The feeling can be overwhelming and can set even the most seasoned salesperson into panic mode.
ATTENTION PresidentElect Obama Heres the Real Economic Rescue Plan
The economy is falling. Times are uncertain. Many people are in crisis. What's the answer? Will the government bail us out? When will it kick in? How will it affect us? No one knows the answers, and with all due respect; even President-Elect Obama doesn't know these answers. What's the real answer? The real answer is that a collective bailout will require each and every one of us to participate in our own rescue.
Retail Security
Retailers are facing a greater number of ever more sophisticated threats in 2009 due to evolving technologies, increased reliance on computerized systems, and the down economy. They need to take serious steps to secure their businesses, including their data.
It's Not the Economy - It's Your Attitude!
Some would say that we are in a "down economy" and while that may certainly be true for some industries, I believe the real truth is that it is NOT the economy. It's our attitude!

Increase Sales By Harvesting Instead of Farming
Are you a sales professional who harvests or one who continues to farm all with the goal to increase sales? What makes more sense?
How to Increase Sales and Reduce Costs by Using These Simple Sales Coaching Tips
Are sales down and costs up? Consider these simple sales coaching tips to reverse those unacceptable trends.
5 Tactics to Get More Website Inquiries Now (Sometimes Quick & Dirty is Good Enough)
We can’t all be usability specialists or Internet marketers, but there’s definitely some stuff that could be outsourced for relatively little money but earn potentially huge payoffs in terms of website conversion rates and getting more website inquiries to stay and connect. Let’s make those websites user-friendly.
How to Increase Sales and Reduce Costs Using These Simple Sales Coaching Tips
With the economy slumping for some, professional sales people to small business owners are always looking for some quick, simple sales coaching tips s to rev up those slumping sales.
Sales Training – Daily Recovery Important for Introverts
Like automobiles, which require regular fuel fill ups, people who sell require attitudinal and personal activities to refuel. In particular if they have more introvert tendencies, are shy or even reluctant, daily fill ups are vitally important to maintain energy to do the job of selling successfully.
What To Do When Things Get Slow
Things don't look good on the economic front, that's true. But my business has never been better. And the clients I work with - designers, copywriters, consultants and other solopreneurs - are all continuing to get new work, new clients, new opportunities.
Do You Want To Optimize Your Own Web Site?
Think of the engines like teachers handing out gold stars for everything that you do well. Google currently has about 200 factors in their algorithms that determine how your site will rank. Imagine your teacher with a clipboard and checklist with 200 items on it and she assigns you gold stars for each of the things you do well.
Opening Up New Sectors, New Markets
At any point in time, most consulting firms are engaged in opening up new markets: either for themselves or for their clients. This paper addresses: a) Typical contexts in which a consulting firm might want to develop a new market b) Some of the common pitfalls that show up c) Telling the story, when the story is still in development ... "building the road while we walk on it" d) Making use of alliance-partners to accelerate progress e) Deciding when to call it a day v. when to keep going As this is a huge subject, no one paper can capture even a fraction of our collective experience in this area. This document is intended as an aid to discussion, and therefore some questions are inserted to stimulate thinking.

Link Building and Link Development
Depending on your link building and development strategy, finding the right link velocity (the rate in which you acquire or lose links) can determine how your pages rank respectively in search engines.
Should You Target Competitive Keywords, The Long-Tail or Both?
Should your SEO strategy (1) tackle the most competitive vertical keywords (2) pluck the low hanging fruit of the long-tail or (3) employ a combination of both? after deciding which strategy suits your sites ultimate objective, the mental model of the target client and amount of time and content required to accomplish the goal, what are the pros and cons of each tactic?
The Memo From HR Says Maybe To Green
The highly respected Society for Human Resource Management has released its 2008 Green Workplace Survey and of the HR professionals polled, 50% said they had a formal or informal eco-strategy but on the other hand, 43% said they didn’t have one and didn’t see implementing one in the next year. Find out about the latest trends in greening the HR department.

Culture - It's Not Just for Anthropologists Anymore
This article explores the elements that need to be in place to constitute a true corporate "culture" and laments the possible overuse of the term culture in business.

What You Dont Know About KeywordsThat Your Competitors May Know
We spend so much time on keyword research – and rightfully so, it’s the foundation of your campaign. But this new information tells us that we need to tweak the process a little bit to keep up with the ever changing SEO world.

Other low hanging fruit Related Articles

Should You Target Competitive Keywords, The Long-Tail or Both?
Should your SEO strategy (1) tackle the most competitive vertical keywords (2) pluck the low hanging fruit of the long-tail or (3) employ a combination of both? after deciding which strategy suits your sites ultimate objective, the mental model of the target client and amount of time and content required to accomplish the goal, what are the pros and cons of each tactic?
The Paprika Effect: The Brain-dead Simple Formula to Instant Customer Delight
It takes a lot of effort and time to add customer delight to your main product items, which are your main course. When it come to the smaller things, the ‘low-hanging fruit’ as it were, if you tweak the little things first, you will create a domino effect so that by the time you reach the ‘main course’, you already have a line of fanatical customers. Think about the various components of your customer relationship. Think about a small thing that other people ignore that you can make great. What tweaks can you make? When you do those little things, you create something for your customers to form a long queue about.
Snag Some Low-hanging Keyword Fruit
Many times, we agonize over not being found on the Internet. In some of these situations, however, improving our website ranking will require more work than we realize or our expectations are unrealistic. One strategy for increasing the number of visitors to your website is to go after "low-hanging keyword fruit!" In this article, we will explore just what this fruit is and how your can grow it.
Will Gifts Get Prospects to Return Calls from your Salespeople?
A fruit basket arrived this morning. My first reaction was, "who would want to send me a fruit basket?" It turned out that a salesperson sent it, hoping to get me on the phone. He had already left two voice mail messages and stopped by on one other occasion. As I write about his attempts to reach me, a few thoughts are running through my mind:
HOW TO USE KEYWORDS FOR EFFECTIVE SEO
Search Engine Optimization, or SEO, is the lifeblood of any effective website. Here's how to grab the low hanging SEO fruit to be sure and get your share.

Improve throughput, cut your customers in half!
A Theory of Constraints tactic is to cut your Work in process in half, and you will increase throughput. Many people resist this thought, but it is typically easily done in most TOC projects that have been tried. I listen to the TOC consultants and many are adamant about this fact. They will tell you that it is much like picking the low-hanging fruit.
Seek Out First Time Experiences in the Second Half of Your Life
I love this "touchstone" I have hanging in my office. It seems the older we get the more excuses we have NOT to participate actively in life. "I might break a nail" if I learn how to climb rocks. "I might break a leg" if I roller blade with my kids. "What would the neighbors say if they saw me out there on my kid's scooter"? All we're doing is shutting down our bodies and our minds with this type of negative talk. "Just like fruit on a tree, if you're not continuing to grow, then you're ripe, and beginning to rot" my friend told me.

Low Hanging Fruit
Begin anew with the basic fundamentals everyday and one of the best business fundamentals is to remember to pick the low hanging fruit.
Home-based Business: Why You Should Make Bayberry Candles
Unlike many other waxes for candles, bayberry’s is limited for a certain period of time. Derived from the berry fruit of bayberry shrubs, the candles from such wax can only be made from autumn to spring, season when the fruit-bearing activity is at its peak. Some view this as a liability because its being limited means the price for the raw wax is expensive.
Climb That Tree and Increase Your Sales
Most salespeople will tell you today that a lot of the business has gone away. The fruit that was once hanging so low in the tree is gone---picked away by the competition---caused to die away by the economy. In fact, it is these statements that trigger the VICTIM mentality and tend to shut down a good portion of the selling efforts. Listen to me: With very few exceptions, there is still plenty of opportunity (fruit) in the tree. Now is the time, however, that we need to learn (or re-learn) how to climb! Now is the time when the “weeding out” process begins. Now is the time when those who “cannot or will not” are replaced by those who can, will, and DO!
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