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How to Cold-Pitch a Reporter
If you ask journalists their biggest peeves with PR people, and especially with people trying to do their own PR, the most frequent response you’re like to get is “they waste my time with off-topic pitches. If you think the rest of us have crowded inboxes… triple it for journalists. They are looking for excuses to hit the delete button or drop your precious press kit in the recycle bin.
What If You Planned For More Laughter?
have you ever considered adding more laughter in your relationships? Read this article to discover why.

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REDUCING STRESS--- NATURE
Scientists at the University of Glasgow recently found that using parks and playing fields for walks and other activities lowers blood pressure and cuts the harmful effects of stress

Five Ways to Increase Profitability By Doing The Right Thing
Ethics is actually more profitable! Author and consultant Shel Horowitz, founder of the Business Ethics Pledge, shows how taking the ethical high road-and forming partnerships with your competitors-increases revenues and lowers costs.
92% of Executives Are Dangerous Breathers
Shallow breathing throughout the day weakens our immune system. Less oxygen to the brain lowers our resistance to disease and reduces personal creativity. Here's how to turn the corner.
The Science of Smiling
You have to choose to use an Echt-Smile as your facial expression. It lowers your blood pressure, improves your breathing, and protects your Nervous and Immune Systems. Read to live longer and healthier.
Neon Hypocrisy
Many organizations have a value that states "employees are our most important asset." The value hangs in the lobby on a plaque, but it is not reflected in the actions of leaders, so it shines like a neon sign that lowers trust. This article suggests some things that can change the pattern.

The Importance of Relevance in Intranet Communications
The desire to leverage intranet communications is one of the principal reasons for intranet deployment in a wide range of companies. However, many intranet platforms do not allow companies to adjust communications permissions, or the messages are general - this lack of relevance to the end user significantly reduces the engagement generated from intranets, and lowers the value of the communication.
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