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Untangling the Confusion Between Marketing and Sales Functions

Are you confused about the differences between marketing and sales functions and tasks? Do you tend to blend the separate functions and tasks of marketing and sales into one big pot that boils over with ineffectiveness, wasted financial resources and poor results in terms of consistently gaining and retaining loyal customers? Read on to learn how you can began clarifying these differences and more easily market and sell your services or products.

Estee Lauder Bonus

When Estee Lauder first began growing what would today become one of the largest retail beauty companies in the world, she was met with much resistance. Managers of department stores turned down her persistent requests for store space, while advertising agencies rejected her business because of the company’s small size – the two-person operation of Estee Lauder and her husband Joseph were not enough to convince people of their legitimacy. However, those years of rejection served as the impetus for the Estee Lauder Bonus, which would help the company grow to new heights both then and now.

Lesson #4: Build A Brand That Can Stand On Its Own

In both 2004 and 2005, Canadian Business magazine named Tim Hortons the best-managed brand in Canada. Joyce may no longer be with the company, but that honour is in no small part due to the successful marketing strategy that he initiated in the company’s early years. With a focus on grassroots and Canadian culture, Joyce created a brand that has inspired a nation’s pride and has stood the test of time.

Ten Questions With Jackie Huba and Ben McConnell

Jackie Huba and Ben McConnell are the co-authors of Citizen Marketers: When People Are the Message. Their first book was called Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force. As business advisors and speakers, McConnell and Huba have worked with Starbucks, Microsoft, Whirlpool, Discovery Education, PBS, and the Corporation for Public Broadcasting. They are also the authors of the award-winning Church of the Customer blog.

On Being a Brand: What's in a Name?
I never planned on becoming a brand name. Nevertheless, my wellspring of ideas, my own personal aesthetic, and a variety of circumstances have resulted in an expanding network of interests. Trump has ultimately become a great brand name due to my rigorous standards of quality. The Trump brand carries a promise that whatever bears the name will be elite.

States rights
If you own a web page, you really owe it to yourself and to your users to pay attention to state.

Repeat Yourself!
I recommend the book, "Customer Loyalty: How to Earn It, How to Keep It", In the book, author Jill Griffin reports that referred sales are not only less costly to make, but also that referred customers also come ready to spend more money.

Want Loyal Customers? Make it Easy for Them to Get their Problems Solved
While it is often believed that to increase loyalty companies need to WOW customers by exceeding expectations, what customers really want (and rarely get) is just a satisfactory solution to their service issue.

Business Opportunity: Attracting Customers Is The Key To Home Business Success

Business opportunity on the Internet is becoming the fastest growing customer marketplace. More people turn to online shopping than ever before. Whether they want to avoid the huge shopping crowds or they are looking for that unique purchase, customers are looking to the Internet to provide the solution to their wants and needs. This is a growing trend that can only benefit your business opportunity. Home based business opportunity success depends on having, finding or creating a customer base. Family and friends are the obvious choice to start your business with loyal customers. Well, at least your hope is that they would be loyal customers. It usually does not take very long before you realize that your family is not big enough and your circle of friends is too small to support your home based business opportunity.

Hey Where Did My Favorite Employee Go?

If you have loyal customers than thank your employees. It is the relationships that we build with them that keeps us coming back. Remember that, the next time a favorite employee gets ready to move on and leave your company. We customers will wonder where they've gone, we'll wonder why they are not there, and with no explanation a piece of our emotional connection to your company will go with them.

Motivational Leadership - Creating Loyalty

There are leaders, and then there are those who actually lead. Every executive who supervises others must be prepared to motivate-a skill that really isn't difficult. It requires you to create loyal customers and workers who link themselves to your higher cause. General Motors so successfully motivated people to buy their cars, for example, they sold more than any other automaker in the world for over 77 years. Although they were first in their industry, they did not inspire loyalty.

Social Media #4 - Consumers Get Their Voices
Part 4 in social media tutorial

Are Your Customers Satisfied or Loyal?
Having customers that are not only satisfied but LOYAL can be a powerful competitive advantage for businesses both large and small. To do this, creating and maintaining loyal customers needs to be a strategic initiative. Is it for you?

To Grow Your Business Requires Closing the Gap Between Sales and Customer Service

For many businesses, there is a distinct line between sales and customer service. To ensure that the sales process is executed without problems, separate departments have evolved addressing what are perceived to be sales issues and customer service issues. Yet is this really effective given the research about customer turnover, the time to earn a signed commitment and how quickly sales leads become cold?

3 Fact Finding Questions to Convert Your Sales Prospects into Customers
How successful are you in converting your sales prospects into customers? These 3 quick fact finding questions may help you increase sales.

Navigation, Navigation, Navigation
No matter how successful your marketing program might be, it is important to keep your visitors on your site once they arrive. If they find it difficult to navigate and leave out of frustration, you have just sabotaged all of your marketing efforts.

Down Times Are the Best Time for Business Innovation
Down times are the best times to grow and innovate business because innovation is an immediate source of increased revenue and builds customer loyalty. Consequently, the best innovation comes from your current loyal customers.

Selling Success Marries the Sales Approach to a Proven Process
A recent poll by a respected sales guru suggested that during your first meeting with a potential customer (a.k.a. prospect) you can begin your presentation after you have established rapport. Maybe that works for you, but given that only 2% of all sales are made on the first contact, this sounds like a recipe for disaster.

Upselling to Loyal Customers
Upselling at the POS is a known tactic, and when done properly can be very profitable, but how can you leverage this idea deeper into your customer database to enhance loyalty and profits?

In Sales You Receive What You Pay to Receive
Want to receive more to increase sales? More often than not, you probably receiving exactly what you have paid to receive.

What to do when the recession finally ends!
Since the whole world is talking about what to do to make it through the recession, truly forward thinkers will be preparing for the end by now. Now is the time to be positioning your business to take advantage of the economy's gradual return to prosperity

How to Market Your Small Business Without Breaking the Bank
In today's tough economic environment it is more important than ever for small business owners to find low cost marketing strategies that work. Sure advertising your small business on buses and on billboards would be great, if you could afford it, but if you can't that doesn't mean you can't get the word out effectively about your small business without going broke.

7 Ideas Owners Must Consider About Succession Planning
Statistics show that 70% of entrepreneur-owned businesses do not survive the founder. Did you work this hard, for this long, to see your life’s work implode?

How To Create Good Copywriting For Conversions: Part 2 – Creating The Copy
You have gone to a lot of trouble to get the right kind of people to your website. You now face the task of informing and persuading them well enough to turn them from a temporary visitor into a customer.

Home Based Business Branding To Identify Your Opportunity

Home based business branding is one of the ways you can get your business opportunity easily recognized. Usually the brand is a visual or an auditory cue. The goal is to have people recognize your brand with a glance or hearing the cue. Branding your home based business helps you to stand above the rest of the crowd. In order to be outstanding you will want your business to be recognized easily. The biggest challenge to any business is finding loyal customers who will purchase your product or service. It is worthwhile to put some time and effort to brand your home based business.

Promotional Products – not limited to businesses alone

Promotional Products – not limited to businesses alone Promo products is generally brings to mind small giveaway items like pens, calendars, t-shirts offered to lure customers during trade shows, special business events, holidays; which are meant to promote visibility and recognition of a particular brand. The underlying purpose is to say thanks to the loyal customers and express appreciation towards them for being the drivers of the success of business. Undoubtedly, if the gift is creative and comes at an opportune time; it is valued and remembered by the receiver; hence fulfilling the very goal of offering it.

Proven Business Building Success Formula for Building Customer Loyalty
Is building customer loyalty important to you? Do you know the real question that determines loyal customers? Maybe you are not asking the right question and not measuring the right results.

The Importance of Branding Your Product in a Depressed Economy

The adage “what’s in a name” has often been debated. When it comes to products, a good, catchy name that sums up what your product is and what it offers is critical. Afterall, the name will be the first things consumers see on a shelf, a web-site or marketing materials. A well thought out name may even make it easier for search engines to find your product and bring it up in the first few pages of google or yahoo.

How to price for optimum profit - 5 steps
One of the greatest problems that businesses face is getting the pricing strategy right. This article explores the three key factors; all companies need to consider when getting this vital element on target. Missing only one of the three can have disastrous consequences. It is important also to realize that the best solution may also not be the cheapest.

How To Grow Your Business By Ignoring Bad News
People need to eat. Those people are both your customers and your employees. You, as the business owner, marketing professional, or generally responsible businessperson, have a role to play to ensure that you and those around you continue to eat. The question, though, is how can you continue your business when everywhere you look you see bad economic news. Ignore it.

The Dirty Secret of Why Many Chambers of Commerce Fail to Increase Sales
Throughout the United States, Chambers of Commerce engaged in annual or even bi-annual membership drives. Yet, the 800# gorilla in the room is this dirty secret. Read on if this is of interest to you.

Top 7 Ways to Increase Sales Regardless of the Economy
Has the economy put your sales into a tailspin? Here are 7 ways to reverse those dismal sales and put more dollars into your bank account.

Service Professionals Can Increase Sales By Swapping the Elephant Gun for the Fly Swatter

How many times do salespeople especially those involved in services attempt to sell an elephant gun for a solution with the fly swatter would work perfectly fine? Too often in the quest to increase sales, companies forget about the needs of the customer and focus on their own immediate needs – filling their pocketbooks. What happens is the shotgun or what I prefer to call it the elephant gun to kill the fly approach.

Avoid A Reputation Online Equivalent To The One Of A Real Life Jerk
Currently, we live and survive in two very different worlds: a real one and a virtual one and both can be equally important depending on the situation and angle in which events are viewed or experienced.

Taking Current Customers For Granted Is Something Your Business Cannot Afford
With the down turn in the economy, many businesses are actively seeking new customers by offering special pricing, extended terms, anything that may get new customers off the dime. However, these actions may be ticking off current and potentially loyal customers.

How to Hit the Grand Slam Increase Sales Win More Clients and Reduce Costs
Sales or selling can be compared to baseball. You have hits, foul balls, butts, home runs and grand slams. What would happen to your bottom line if you could score more grand slams by improving the sales skills of your sales team? You would increase sales, win more client and reduce costs. Then read how you may achieve this sales goal.

How to Shift From Fat & Nice to Lean & Mean to Increase Sales
Have you ever considered that maybe one of the reasons for your less that stellar sales is because you are just too fat and nice? Read how by being lazy to not having enforced accountability, you may be your own worst enemy.

Inventory Targeting/Modifications
You can modify your inventory offerings without altering the flavor of your store to better serve your customers in a recession.

FEE Fi Fo

If you have flown recently you have been bombarded with the airline’s new pricing strategy, a mutating “ala carte” menu of unbundled services in an age of bundling. I prefer to call it “un-bungling”. The published fares on the web seem reasonable and enticing but that’s where the fun begins and ends. Once you click to buy, enter the “Fee Demons”. The official names are the Federal Segment Tax, Airport Facilities Charge, and September 11 Security Fee. Obviously this is a form of government taxation that if included in the fare would make it less attractive to the potential flyer. Your airline ticket now resembles your phone bill with it’s array of “after the facts tax”.

Fail in Favor of the Customer
I talk to lots of companies about who they hire and how they train.

Win More Sales By Losing The Chains of Spiel and Commonality
Are you chained to your sales spiel? Do your marketing and sales messages weigh down potential qualified customers (qualified prospects) with your rhetoric or commonality links? Learn how to lose these chains and win more sales.

Education Based Marketing A Case Study Where $50 Delivers $5,000 Sale and a Free Lunch
The tried and accepted sales rule is never give anything way for free. In today’s global market place, this rule is now defunct, irrevelant, kaput! Read this case study and learn how $50 turned into a hundred fold.

7 Ideas Owners Must Consider When Succession Planning
Recently we’ve been reading reports and statistics on succession planning. Did you know that according to the Canadian Federation of Independent Businesses more than 40% of business owners plan to leave their businesses in the next 5 years. Are you one of them? Then read this article and start ensuring your success.

How to Better Qualify Prospects to Increase Sales
Are you wasting a lot of time with tire kickers? Or have you thought that you truly did do your due diligence only to discover you missed something? Learn what actions you need to take to increase sales because you now know how to better qualify your prospects.

Entrepreneurs - Want To Grow Your Company?
You’ve got your company set up and the first scramble to get everything working ok and your cash flow positive has paid off. Now you need to grow your company – so how do you do this? Well there are four activities that will pay dividends in the future.

Make Exponential Profits With Backend Sales - Part 4
You've spent advertising dollars to get a paying customer...now earn sizzling profits with a backend offer!

Turning a Difficult Customer into a Customer that Comes Back.
I really hate it when things don’t go as they should and you have to spend time and effort sorting it out. I have hanging onto a phone line being told that “my call is important”, when I have far better things to do.

Entrepreneurs – Have You Thought About A Loyalty Program?
You’ve got your business up and running and sales are coming in and you are even making a profit. Now is the time to step your marketing up a bit. How about a loyalty program to encourage more sales and more customers?

Increase Sales By Staying True to Your Core Business
During swings in economy, many businesses leave their core businesses to increase sales because they must survive or thrive. Taking this action spells disaster for any business.

How many times should you "touch" your customers?
Here is how a successful retail clothing store "touched" their clients to dominate their market...

How to successfully market a small business
To successfully market a small business, you need to perform the following marketing...

Questions On Guest Loyalty
A readers question about guest loyalty. Is it really an effort to encourage guest loyalty or just a frequency scheme disguised as a loyalty program?

Want more sales? Who doesn’t? Have you considered introducing new products or services to demonstrate that you are truly listening to your loyal customers?
Want more sales? Who doesn’t? Have you considered introducing new products or services to demonstrate that you are truly listening to your loyal customers?

Increase Sales by Surveying Your Customers Current and Future Needs
Do you know what your customers’ current and future needs really are? Possibly, you are just meeting their existing needs, but have not taken the time to survey future needs. By not truly knowing your customer needs, how much business are you leaving on the table?

Increase Sales by Demonstrating Appreciation through High Business Ethics
Are you appreciative of your loyal customers and those business interactions that increase sales? Do your customers know that you are appreciative? If you answered yes to the second question, how do you know this to be true?

Increase Sales by Building a Comprehensive Profile for Each of Your Loyal Customers
Do you know your customers beyond the regular sales that they generate? Do you take the time to build a comprehensive profile for each of your customers? What would happen if you took such decisive action?

Increase Sales By Harvesting Instead of Farming
Are you a sales professional who harvests or one who continues to farm all with the goal to increase sales? What makes more sense?

Why Is Building Customer Loyalty So Difficult?
One would think that building loyal customers is truly a no-brainer? Yet, businesses continue to turn off far more customers than they turn on! So what is the answer to building customer loyalty?

Sales Help Through the Six Universal Funnel Laws for Businesses
If you, as a small business, entrepreneur or sales, believe in What’s Goes Up, Must Come Down, then why not apply similar principles to your daily business actions? Using the Six Universal Funnel Laws for Businesses, should help you quickly double your results because what goes in, must come out.

Extraordinary Customer Service: Where Does It Begin?
Do you know where extraordinary customer service begins? You may be surprised by the answer.

Social Media Marketing For Small Business
Where does social media – networking sites, forums, blogs, wikis and the like, fit with your overall marketing strategy? Social media does not replace all of your other marketing – it just changes the mix. When I look at a company's marketing I categorise it into two main areas – Online and Offline. I then break these down into further categories.

10 Customer Service Tips to Build Loyal Customers
It costs about 3 times more to find a new customer than it does to retain an existing customer. What does that mean? For most businesses, your best investment can and should be in keeping your existing customers happy, rather than always chasing new customers.

How to franchise your business

If you are ready to take the step to start selling your own business as a franchise, you’ll need to do a lot to make it viable. Your business is a success. You have a cadre of loyal customers, strong earnings and a steadily expanding base. At this point, many business owners look to franchising their business as the next step. Though this is a good alternative, and potentially very lucrative, selling a franchise is a vastly different enterprise than running it. You’ll need to master new skills if you want to be a success in the highly-competitive world of franchising. Here is a brief list of what you need to be aware of:

The Dark Side of Giveaways And Why You May Want To Opt Out

The Dark Side of Giveaways And Why You May Want To Opt Out There is a dark and disturbing side of giveaways today and you may prefer just to opt out, or pay the price by seeing your in-box flooded with spam and your hard drive flood with junk. An Online Business Owner wants to sell their own products and services. An Affiliate Marketer wants to promote other people's quality products. A bottom-feeding scammy-scummy-spammy email harvester just wants to haphazardly sell you anything that will make them a dime. All three of these worlds collide in the Giveaway Universe.

10 Ways To Improve Customer Loyalty

Having loyal customers is highly important in many businesses today. Repeat business can make the world go around as well as the highly profitable word of mouth advertising. Face it, if your customers are telling others about the great experience that they had with you then you are going to get some customers that did not cost you a dime in advertising costs. But the question is, how does one build top notch customer loyalty?

Top 10 Ways To Create A Hot Customer Loyalty Program

Making Your Website Stick
Succeeding on the web takes more than just plan luck. Today's consumers are overwhelmed with choices, and distractions. The cost of attracting users to your website continues to increase and keeping them engaged is now more important than ever.

Why Are You In Business
Think about serving satisfied customers. If you do, innovation, production costs, marketing costs, and profits, will tend to take care of themselves in a very satisfying way.

Revealed key elements of a successful customer loyalty programs

Customer loyalty programs refer in general to points rewarded to customers for either brand or company loyalty. These types of customer loyalty programs can be a very effective form of promotion as long the rewards are valuable to the particular customer base. They are also more effective if they are regularly updated and kept relevant to the company’s products/service or are a good complimentary item to the product they are being used to promote.

6 Ways to Use Rebates and Incentives for Increasing Sales!
Rebates and incentives are two of the most common methods used to increase your company’s sales. Unlike other advertising strategies, rebates and incentives speak for themselves. Thus, as long as they’re done properly, rebates and incentives are one of the most cost-efficient marketing solutions you can use for your company.

S.O.S: The Single Most Powerful Shortcut to Make Your List Love You (And Buy From You)

We opened an email swipe file account recently and I've been going in daily to observe the various emails. It's interesting and eye-opening, almost like a "survival of the fittest" experiment with the best emails rising to the top and the ones not cutting the mark sinking to the bottom (simply because I subscribed to 140 marketing mailing lists). I've tried to reverse-engineer how and why these emails are so amazingly effective at capturing my attention, and even in some cases, my heart. I call this single most powerful concept 'SOS': Setting Off Sparks.

3 Simple Rules To Growing Your Network
If you want to grow your business, you must grow your network and to grow your network, you need to understand and follow only 3 simple rules.

Wallet in your phone – Unbelievable but true

Google Wallet is a mobile application developed by Google to facilitate payments through mobile phone. This information was broadcast in May through Google top-officials. Professionals at Google+ or G+ have penetrated deep into the mobile payment trends and created an infographic to understand the concept of mobile commerce as defined by experts and analysts including what will happen with near field communication (NFC).

The Importance of Risk Management for Business Owners
The most successful business owners have an innate understanding of risk and how to manage it. This article evaluates four different businesses in the context of risk to draw lessons about effective risk management.

Focus Your Marketing On What You Do Well To Increase Sales While Avoiding the 500 Failure
Do you change your marketing activities in an effort to increase sales without realizing the impact of those changes? Read on to learn why you need to understand what you do well to avoid the 500 Failure.

Stop By All That Business Your Are Driving By If You Want to Increase Sales
Most sales people drive by more business than they will ever realize. Read how this one simple strategy can increase your sales.

Customer Loyalty Begins With Meeting Customers’ Needs Even If They Are Contrary to the Strategic Plan
Are you building loyal customers? Does your strategic plan potentially drive customers away and reduce revenues? Read how some companies did just that and had to make course corrections.

To Increase Sales Means You Must Map Your Icebergs
Are trying to increase sales? How much of your sales are you missing? Maybe it is time to map all of your icebergs.

Top 7 Questions to Increase Sales Using The 80/20 Rule
Are you aware of the Pareto Principle? Do you know how you can incorporate this mathematical into your business to increase sales?

Happy Holidays!
Plan ahead this year and avoid the frazzle so many of us experience over the holiday season...

How Public Acknowledgement of Poor Quality Can Increase Sales
Have you ever considered public acknowledgement of poor quality can increase sales and improve customer loyalty? Sometimes being honest is much better than living in denial.

Increase Sales to Your Business By Consistent Excellent Customer Service
Loyal customers are the key to building any business. Yet, business management fails to understand the impact of consistent excellent customer service.

Customer Intimacy Leads to Customer Loyalty
Gallup research shows that satisfied customers do not come back. Only loyal customers come back. Have you ever had a previous customer come back? Why? What made your customer return; your prices, your service or your installers? What does turn a satisfied customers into a loyal customers? “Developing customer loyalty is the most important foundation for ongoing business growth.”

Fostering a Superior Customer Service Culture
In order to be hugely successful at business, you must provide a truly excellent level of service to your customers. You must continually exceed their expectations and delight them. Knowing how to amaze your customers is something that you must instill within the company culture. Here are some pointers to ensure you have loyal customers. Find what works and model excellence.

Set your business apart with little expense and effort
Losing customers? Having a hard time attracting new customers? Maybe it has to do with the level of customer service you provide. Treat your customers right and not only will they be loyal but will also be more willing to purchase more for your business.

Using Social Networking to Attract Loyal Customers
Attracting customers with social networking marketing is a way of finding new customers and of generating loyalty in both new and old customers. Businesses that take the time to attract and maintain their social networking presence can expect to see more customers find out about their business in general, but they can also expect to develop a community of loyal customers and future customers.

What Does a Customer Really Want?
Loyal customers trust your organization and have faith that you are fair. It is truly all about building relationship through trust and strong points of connection. Making the strategic decision to create a loyal customer base is one of the most important commitments you can make to the success of your organization.

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