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Lesson #3: You Do Not Need to Be a Pro to See Your Business Grow
“My first vivid memory is watching mom in a restaurant kitchen,” recalls Ray. “She was flipping something with a spatula. I tried to copy her and ended up grilling my right thumb. I was three or four.”

Brand Management - Grateful Dead Style
This article makes the slightly whimsical argument for the Grateful Dead as the exemplar of brand management in the music industry and beyond.

Other loyal fans Related Articles

Lesson #5: Use IT to Interact
Unlike the owners of most other sports teams, Cuban chooses to sit courtside along with the rest of the Mavericks’ fans instead of in luxury boxes. This is characteristic of Cuban, who, throughout all of his businesses has strived to maintain open channels of communication with the people that matter – whether they are the fans, staff or customers. And, because he is a self-professed technology geek, Cuban chooses to use the Internet as his means of keeping in touch.

Who Loves Your Business (and Why)?
Ideally, you want not just customers, but fans. You want your business name to be passed around via word-of-mouth without you having to do any work. How do you find customers? How do you turn them into fans?
Companies Use Incentive Programs for a Variety of Reasons.
They want to change customer behavior. They want to attract new customers to their products. These customers later become loyal customers and provide the company with a continual flow of revenue. They want to reward loyal or long time customers. These are the companies’ bread and butter and companies will go out of their way to see that they are kept happy. A company can use and incentive program to gather information about their customers. The most successful companies are the ones that have an accurate, up to date data system that includes information about their clients.
Sales Force Motivation - Learn from the Red Sox' Miraculous Comeback
If you observed the Tampa Bay fans during game 1 in St. Petersburg and game five in Boston, you would have observed some very tense, anxious people. Yet if you paid any mind to the Red Sox fans in the three games they lost and prior to their comeback in game 5, they didn't seem very upset at all...
Customer Intimacy Leads to Customer Loyalty
Gallup research shows that satisfied customers do not come back. Only loyal customers come back. Have you ever had a previous customer come back? Why? What made your customer return; your prices, your service or your installers? What does turn a satisfied customers into a loyal customers? “Developing customer loyalty is the most important foundation for ongoing business growth.”

Are You In The Game
Have you ever noticed that it is the people in the stands who supposedly know everything about the game? They give all kinds of advice, but you don't see them actually in the game. It is as if the game exists only for them. Many will say that yes, the game does exist for the fans, for without the fans, where would the game be? I'd like to throw a wrench into that argument and say that, yes the fans are an important part of the game, but without the players, the game wouldn't exist either.
Are Your Customers Satisfied or Loyal?
Having customers that are not only satisfied but LOYAL can be a powerful competitive advantage for businesses both large and small. To do this, creating and maintaining loyal customers needs to be a strategic initiative. Is it for you?
What Does a Customer Really Want?
Loyal customers trust your organization and have faith that you are fair. It is truly all about building relationship through trust and strong points of connection. Making the strategic decision to create a loyal customer base is one of the most important commitments you can make to the success of your organization.

3 Ways to Boost Team Spirit and Attendance with Inflatables
Whether you work in pro, high school or college sports marketing and promotions, one of your primary goals is to increase attendance. If you have no fans in the stands, everything else suffers. Admission revenues decline; concession stand income is reduced, and sponsors lose interest. Inflatables get fans fired up about all sorts of sports.
Be the Centre of Your Tribe
A common theme in business and professional circles is the idea of building a "tribe" of loyal supporters around your business. The Internet has made this happen, but its effects spread far wider. Even if you're a successful business owner already, with unique knowledge, a captive audience and a loyal customer base, you must change.
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