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loyalty programme Tagged Articles
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Practice Effective Marketing
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| Achieve a virtuous circle for your business of healthy profits, greater customer value and better meeting customer needs. Find out how... |
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Other loyalty programme Related Articles
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Self Hypnosis
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| How to programme your mind |
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The A to Z of Small Business Sales - Loyalty and the Value of Loyalty - Part 1
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| Why is loyalty important? Is loyalty an illusion? The article considers these questions and examines loyalty and reputation and suggests loyalty starts with how small business owners treat people. |
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The A to Z of Small Business Sales Loyalty Part 3 Loyalty to Customers Employees and Self
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| Loyalty is a state of faith or feeling faithfulness. Loyalty starts with loyalty to self and the peace, understanding and self reliance that comes from self loyalty. Practising self loyalty will inspire peaceful, relational practises - including the Sales process - within the business will grow and sustain your business. |
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A participatory learning system for microfinance
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| A key objective for impact assessment of microfinance programmes is 'internal learning' by field staff and programme managers about what is working, what is not working and why, in order to improve programme operations. |
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Revealed key elements of a successful customer loyalty programs
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| Customer loyalty programs refer in general to points rewarded to customers for either brand or company loyalty. These types of customer loyalty programs can be a very effective form of promotion as long the rewards are valuable to the particular customer base. They are also more effective if they are regularly updated and kept relevant to the company’s products/service or are a good complimentary item to the product they are being used to promote. |
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Measure And Build Employee And Customer Loyalty
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| The two most important measurements in your business are not revenue and net profit. While these are clearly desired outcomes, to get them one must focus on employee loyalty and customer loyalty, in that order. More employee loyalty drives customer loyalty, resulting in more revenue and profit. It is that simple! |
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Questions On Guest Loyalty
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| A readers question about guest loyalty. Is it really an effort to encourage guest loyalty or just a frequency scheme disguised as a loyalty program? |
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Why you should stop trying to delight your customers
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| Delighting customers does not build loyalty. Reducing customers’ effort does.
These were the findings from a large customer service survey conducted by the Customer Contact Council (CCC), and featured in the July edition of the Harvard Business Review. The survey’s aim was to get answers to three questions:
1. How important is customer service to loyalty?
2. Which customer service activities increase loyalty, and which don’t?
3. Can companies increase loyalty without raising their customer service operating costs?
After conducting structured interviews with customer service leaders and a study of more than 75,000 customers, the CCC uncovered three findings... |
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Turning Loyalty Right-Side Up Again
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| As brands plan their continued (and often increased) investment in loyalty programs, they need to stop, take a step back, and ask themselves a few key critical questions: What is customer loyalty? What is the end-goal? How is it achieved? How is it measured? |
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Fascinating Implications of New (Internal and External) Customer Loyalty Studies
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| Just as loyalty towards green products and services has fallen victim to the continuing economic woes around the world, so has customer loyalty---both internal and external to organizations. |
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