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The New Face of Business Is An Old One The REAL Secret to Excelling In Business Today
Have you ever walked into a bank and felt like a faceless “next” in line? Even if you’ve banked there for years?! Have you found yourself trying to connect with your dry cleaner, sometimes through a language barrier, just to experience something beyond your clothes? Have you found yourself on the Internet plodding through an endless maze of “opportunity” after “opportunity” only to find yourself confused or disillusioned? You are not alone! Instances like these and thousands like them have left business owners, large and small, feeling disengaged and scrambling to find the next “new” way to do business— hungering for more but not really knowing what “more” looks like. I’ve got a secret for you… that “new” way to do business is an old one and you don’t have to travel beyond your front door.

Other lucy show Related Articles

Trimming Startups, One Inscrutable Position at a Time
From Lucy Kellaway in the FT, a rule that I'm going to apply at more startups:

Oprah Winfrey Show
As the longest running daytime television talk show in America, and the highest rated talk show in all of television history, the Oprah Winfrey Show has become a staple of popular culture since its debut on September 8, 1986. Now in its 21st season, the Oprah Winfrey Show’s popularity is such that it has been renewed to run until 2011, which will put it on the air for a quarter of a century.

Security Theatre
Almost everything that happens before you fly on a plane is not as it seems. In order to deal with anxiety, the airlines put on a show. They've been doing it for a long, long time, and it's starting to show signs of wear and tear. The show is getting old and the lies are starting to show. Here's some snips from an Economist article (hat tip to the Freaknomics blog):
Event Marketing
Whether it’s a fashion show, a charity ball, or a local community sports show, hosting an event can be a great opportunity for small businesses to gain the visibility they want so badly. It doesn’t matter if ten people show up or ten thousand; if you’re able to convert those visits into sales, then it will have been a success. But, hosting a show of any kind is no easy task, and for that, it is crucial to become well versed in the best practices of event marketing.

Lesson #2: Give Them Something They Cannot Get Anywhere Else
Have you ever wanted to see a specific re-run of “I Love Lucy” or “Gumby” that you have not seen since you were a teenager? Do you want to get your hands on the very first music video Michael Jackson ever filmed? Perhaps you want to watch the entire KISS movie “Phantom of the Park?” Whatever your interests, YouTube has the videos to match.

Participating in an Overseas Trade Show
If you’ve ever organized participation in a trade show in the U.S., you know how much work it is! Selecting the right show, getting all the paperwork in on time, remembering to make hotel and travel reservations for everyone attending, deciding what your booth should look like….the tasks are seemingly endless! And doing a show overseas is that much more complicated, but the rewards can be great. Take a look at a few things which can help you prepare for an overseas show……..

Celebrating YOU: the Leading Lady of Your Show
You are the Leading Lady and director of your own show. You are in charge and fully responsible for how your show turns out to be. If your show is competing for the Academy of Life Award, which categories will it be nominated? Which awards will you win?
The Invisible Close Sales Nugget: Three Secrets to Success When Presenting to Women
Show how you've struggled and what you've overcome. You don't need dramatic food stamps or homelessness stories. I haven't experienced any of that, but I have plenty of stories of where I've tried, failed, and gotten up to try again. What you want is to show your underbelly, show that you are

DOES HOPE FLOAT?
Charlie Brown, the little neurotic fellow we have all come to know and love is an eternal optimist when it comes to kicking a football. No matter how many times Lucy pulls the ball away he always hopes that the next time she will let him kick it. In a way we are all like Charlie, no matter how often we hope, regardless of the outcome we always come back to it again and again. Because we have come to know that on those rare occasions we realize our hopes. There is another reason though for clinging to our hopes, a much more powerful reason in fact

The Personality In Pacing Your Brand
The pacing of your brand can show different personality traits for your business as well. Here’s what I mean: You know how some people are speed-along, action-oriented, getting-it-done people? And others are more thoughtful, methodical, and take their time with things? You can show which type you are in a couple of ways in your brand. Here are the opportunities you have to show your pace in your brand:
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