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Heir to Gucci Empire Reveals Plan to Double Bet on Fashion
PARIS -- When he bought Italian fashion house Gucci NV a decade ago, French billionaire François Pinault steered his family's lumber and distribution business into the high-profile, high-profit world of luxury goods.
India tells foreign luxury brands to wait a decade
With local partners pulling out as franchisees of international luxury brands, and a non-luxe label being the only one to arrive in India this year, we find out if the biggest names in luxury failed at mapping the Indian buyer's mind What does the manner in which Indians shop in 2009 have to do with Brahmanism, a system dating back thousands of years? Everything, someone would argue. Indians are a peculiar breed, victims of centuries-old socio-economic oppression. Where each of us is pinned on the social matrix is revealed by our last name or even a stray twist in accent. Money, or the display of it can rarely manage to unsettle the hierarchy. At least, not in a hurry.

Luxury Consumption Tendencies in Recession: Early Evidence
This articles focuses on an exploratory study conducted to understand how people across various industries, markets and cultures think about effect of recession on their luxury consumption.

2011 Global Brand Trends Letter
In this year's letter, brand guru SMoss addresses emerging economies, monetization of internet-based news, social media, celebrity, the luxury category, cognitive fluency, the ramifications of gaming, nation branding. The letter concludes with new terminology and a section which answers the question, "What is a brand?" A must-read for all brand professionals.
Puma’s love affair with African football deepens
Being the No. 4 sporting-goods brand is tough. But Puma is betting that backing African football (soccer to Americans) will differentiate the brand and win it a significant increase in market share.

Luxury in 2007
In this short article, Stanley Moss tracks the evolution of luxury brands, and how they relate to current market conditions.

Other luxury brands Related Articles

Youth Brands 2004
A year ago I spoke to The Medinge Group about American luxury brands. They were suffering. Now they have recovered. Customization now the norm, migrating downmarket (Vans). Latest news: brand extensions.
Luxury in 2007
In this short article, Stanley Moss tracks the evolution of luxury brands, and how they relate to current market conditions.
Lesson #3: Take Care Of Your Customers And They Will Take Care Of You
More than anything else, the Four Seasons chain of luxury hotels is known for exactly that – luxury. But, it isn’t luxury in the normal sense. “Our competitors interpreted luxury chiefly as dazzling architecture and décor, but how important is that to our customers?” Sharp asks. “They are mostly executives, often under pressure, fighting jet lag, stress and the clock. We decided to redefine luxury as service.”

A Luxury Once Had Becomes A Necessity
Two techniques to turn a luxury into a necessity in the buyers mind. A luxury an item that is desirable but not essential. a product or service that gives great pleasure.

Middle-aged consumers & luxury consumption
For every youthful consumer there is a middle-aged one with more money (and more credit) to spend who would rather like to be noticed too. How does this consumer segment consume luxury goods? What do they associate with? Using the examples of present communication strategies adopted by luxury product marketers and an empirical study, this article argues how they are missing an opportunity and provides managers with a novel way to market their luxury brands, focusing on how middle-aged consumers associate themselves with these brands.
Managing Luxury Brands in Recession
The article focuses on how luxury brands can manage the effects of recession and rather gain from it.

2009 Global Brand Trends letter
In 2009’s letter, brand guru Stanley Moss muses about the state of branding during an economic crisis, accountability and outcome, the study of failure and obsolescence, green branding, the luxury category, brands in the BRIC nations and quiet brands. There’s a brief section on new terminology. The letter ends with new thoughts in answer to the question, “What is a brand?”
Audi Franchise to further expand in India; eyes 30% of luxury car market, through franchising
Buoyed by overwhelming response, German luxury car maker Audi would increase its car dealership franchise network in the country and aims to grab 30 per cent share of the luxury car market by 2011, a company official said.
India tells foreign luxury brands to wait a decade
With local partners pulling out as franchisees of international luxury brands, and a non-luxe label being the only one to arrive in India this year, we find out if the biggest names in luxury failed at mapping the Indian buyer's mind What does the manner in which Indians shop in 2009 have to do with Brahmanism, a system dating back thousands of years? Everything, someone would argue. Indians are a peculiar breed, victims of centuries-old socio-economic oppression. Where each of us is pinned on the social matrix is revealed by our last name or even a stray twist in accent. Money, or the display of it can rarely manage to unsettle the hierarchy. At least, not in a hurry.

Four examples of luxury brands leading the way in social media
Four examples of luxury brands who are leading the way in social media.

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