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Managing Luxury Brands in Recession
The article focuses on how luxury brands can manage the effects of recession and rather gain from it.

Luxury Consumption Tendencies in Recession: Early Evidence
This articles focuses on an exploratory study conducted to understand how people across various industries, markets and cultures think about effect of recession on their luxury consumption.

Luxury consumption: will it really be affected by recession?
Will this looming recession have an impact on luxury consumption. In my understanding, not as much as it previously did. In this article I explore the reasons why there will be little effect of recession on luxury consumption.

A Return to Luxury: Consumer Spending on Luxuries Rises, Spurring Growth for Many Businesses
After swearing off excessive spending and shunning frivolous purchases, consumers appear to be ready to indulge again and are treating themselves to the most splurge-worthy items. Recently released retail sales figures point to strong growth in the luxury goods sector. From luxury homes and vehicles, to high-end fashion apparel, upscale dining and modest luxuries like haircuts and gourmet coffee, people are once again partaking in products and services they’d forgone amid the economic downturn. With consumer spending on luxuries rising, the pent up demand that’s being unleashed is spurring economic growth and benefitting businesses; making this an ideal time to tap into the momentum and own a business that offers consumers sought-after luxuries.

How to Obtain Business Success Over the Long Haul - By Executive Producer, Nelson Davis
If prospering over the long haul is your goal there are several business lessons I see here.

Luxury in 2007
In this short article, Stanley Moss tracks the evolution of luxury brands, and how they relate to current market conditions.

Other luxury goods Related Articles

Patents and Trade Office FAQs
A trademark includes any word, name, symbol, or device or any combination used or intended to be used in commerce to identify and distinguish the goods of one manufacturer or seller from goods manufactured or sold by others and to indicate the source of the goods. In short, a trademark is a brand name.
Lesson #3: Take Care Of Your Customers And They Will Take Care Of You
More than anything else, the Four Seasons chain of luxury hotels is known for exactly that – luxury. But, it isn’t luxury in the normal sense. “Our competitors interpreted luxury chiefly as dazzling architecture and décor, but how important is that to our customers?” Sharp asks. “They are mostly executives, often under pressure, fighting jet lag, stress and the clock. We decided to redefine luxury as service.”

A Luxury Once Had Becomes A Necessity
Two techniques to turn a luxury into a necessity in the buyers mind. A luxury an item that is desirable but not essential. a product or service that gives great pleasure.

Middle-aged consumers & luxury consumption
For every youthful consumer there is a middle-aged one with more money (and more credit) to spend who would rather like to be noticed too. How does this consumer segment consume luxury goods? What do they associate with? Using the examples of present communication strategies adopted by luxury product marketers and an empirical study, this article argues how they are missing an opportunity and provides managers with a novel way to market their luxury brands, focusing on how middle-aged consumers associate themselves with these brands.
Explanation of the Trademark International Classification System
Filing a name, logo or slogan is not all about the mark itself but also what you're doing with it, i.e. your goods and/or services. All goods or services are categorized within International Classes (IC hereafter). Goods run from classes IC 1-34, while Services are in IC 35-45.

Audi Franchise to further expand in India; eyes 30% of luxury car market, through franchising
Buoyed by overwhelming response, German luxury car maker Audi would increase its car dealership franchise network in the country and aims to grab 30 per cent share of the luxury car market by 2011, a company official said.
Heir to Gucci Empire Reveals Plan to Double Bet on Fashion
PARIS -- When he bought Italian fashion house Gucci NV a decade ago, French billionaire François Pinault steered his family's lumber and distribution business into the high-profile, high-profit world of luxury goods.
Five Star Destinations With Global Resort Networks Luxury Travels And Business Opportunity
You know you need a real vacation. Sure, you have that old timeshare you could visit, but it's so far away and when you get there it's not like you're really on vacation anyway because you have to do everything yourself. You need to know about the Global Resort Networks luxury travels and business opportunity because you deserve luxury accommodations at a wholesale price.
A Return to Luxury: Consumer Spending on Luxuries Rises, Spurring Growth for Many Businesses
After swearing off excessive spending and shunning frivolous purchases, consumers appear to be ready to indulge again and are treating themselves to the most splurge-worthy items. Recently released retail sales figures point to strong growth in the luxury goods sector. From luxury homes and vehicles, to high-end fashion apparel, upscale dining and modest luxuries like haircuts and gourmet coffee, people are once again partaking in products and services they’d forgone amid the economic downturn. With consumer spending on luxuries rising, the pent up demand that’s being unleashed is spurring economic growth and benefitting businesses; making this an ideal time to tap into the momentum and own a business that offers consumers sought-after luxuries.

All tied up - what's holding you back?
Recently I visited a ‘luxury condo’ nestled deep in the mountains near a ski resort I frequent. As we drove through the condo area I could barely close my mouth – I was in such awe of the surroundings. The value I placed on the condos mentally immediately indicated to me that we could not yet afford such a luxury!
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