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Finding and Forming Your Corporate Identity
Just as individuals need to know who they are in order to lead fulfilling and successful lives, so too do organizations need to be clear about their identities in order to establish a stronghold in the marketplace. Your identity as a brand and essence as a company is the equivalent to an individual’s personality. It informs your culture the same way personalities instruct behavior. So understanding yourself, knowing what makes you tick and having a grasp on how you are viewed and experienced by the outside world all serve to inform the decisions you make about your behavior in business, life or both. The key is to put a little time toward thinking about it and having fun in the process.

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