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Do Your Homework To Find The Best Location For Your Business
This week our discussion on starting a brick and mortar business continues. We’ve already talked about creating a Startup Plan to manage the process and conducting market research to gauge the viability of your idea. If you missed those entries visit TimKnox.com and click the "Columns" tab.

Do Your Homework To Find The Best Location For Your Business
This week our discussion on starting a brick and mortar business continues. We’ve already talked about creating a Startup Plan to manage the process and conducting market research to gauge the viability of your idea. If you missed those entries visit TimKnox.com and click the "Columns" tab.

Boy What Were You Thinking
When I was a kid there were five words I heard more than all others combined. Usually coming from my father, they were, "Boy, what were you thinking?"

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The Press
Book Review -- Geneva Overholser, Kathleen Hall Jamieson; Oxford University Press, 198 Madison Avenue, NY, NY 10016, www.oup.com/us; ISBN 0195172833; May 2005, 473 pages, $65.

Book Review -- Reputation Management
Reputation Management – The Key to Successful Public Relations and Corporate Communications – John Doorley, Helio Fred Garcia; Routledge, Taylor & Francis Group, 270 Madison Ave, NY, NY 10016; wwww.routledge-ny.com; 456 p, May 2006; $45.

Reputation Management – The Key to Successful Public Relations and Corporate Communications
Book Review -- Reputation Management – The Key to Successful Public Relations and Corporate Communications – John Doorley, Helio Fred Garcia; Routledge, Taylor & Francis Group, 270 Madison Ave, NY, NY 10016; wwww.routledge-ny.com; 456 p, May 2006; $45.

Book Review Madscam
George Parker’s very strong opinions on advertising are detailed in his latest book (subtitled “Kick-Ass Advertising Without the Madison Avenue Price Tag”). He rants about the way businesses generally do advertising, what’s wrong, and how to do much better (without spending a lot).

Lesson #3: Stick With the Dress that Fits You Best
Wang was intimately familiar with the sport of ice skating. After her father bought her her first pair of skates and took her to Central Park in New York to try them out, she was immediately hooked. She started taking private lessons at Madison Square Garden and was soon participating in competitions. “Ice skating was the first love of [my] life,” she says.

Its Not All About Location Location Location
Last time we met I brought you the tale of how I scouted for and eventually found what I considered to be the best retail location for my new retail gunshop in my hometown of Madison.

Does your international company consider an expansion into the US
Perhaps your company will not invest $4.1 billion in a new plant in Alabama as ThyssenKrupp AG will, nor negotiate an incentive package worth $811 million. But if your company considers an expansion into the US, read on. It is possible to quantify in advance what your operating costs are likely to be, and find which facility location will optimize costs, access to qualified labor, customer service, and shipping. Even in this economy.

Sales Training – Remember Your First Sales Success
The first recognized automobile show in the United States was held at New York City’s Madison Square Garden New York in November, 1900. Much like a first car show, your first sale was in the planned approach and applied training mode. What was your first sale like? If you have yet to make your first sale, then that is your goal.

Get Your Fill On Blueberry Hill
This summer, the University of Alabama at Birmingham released some research findings about one little thing you can do to reap healthy rewards, even if you're a busy person. Just eat your blueberries....

How to Achieve Success When You Miss an Opportunity
On November 5 when the Alabama-Crimson Tide played the LSU-Tigers, Alabama had many missed opportunities; they missed four field goals. These missed field goals proved critical since LSU ultimately won by three points. Losing by such a narrow margin made the pain of missing the field goals hurt even more. We have all experienced missed opportunities. However, it is important to keep playing the game. When you fumble or make a mistake, you have to think like a football player and concentrate on the next play. Instead of continuing to focus on the fumbles, it is important to concentrate on the recoveries you can make.

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