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How Article Marketing Can Help You Even If You Own a Local Business
Whether you have a local business or an Internet business that operates worldwide, you still have a target market, and you need to write your articles with that specific group in mind...

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The Press
Book Review -- Geneva Overholser, Kathleen Hall Jamieson; Oxford University Press, 198 Madison Avenue, NY, NY 10016, www.oup.com/us; ISBN 0195172833; May 2005, 473 pages, $65.

Book Review -- Reputation Management
Reputation Management – The Key to Successful Public Relations and Corporate Communications – John Doorley, Helio Fred Garcia; Routledge, Taylor & Francis Group, 270 Madison Ave, NY, NY 10016; wwww.routledge-ny.com; 456 p, May 2006; $45.

Reputation Management – The Key to Successful Public Relations and Corporate Communications
Book Review -- Reputation Management – The Key to Successful Public Relations and Corporate Communications – John Doorley, Helio Fred Garcia; Routledge, Taylor & Francis Group, 270 Madison Ave, NY, NY 10016; wwww.routledge-ny.com; 456 p, May 2006; $45.

Book Review Madscam
George Parker’s very strong opinions on advertising are detailed in his latest book (subtitled “Kick-Ass Advertising Without the Madison Avenue Price Tag”). He rants about the way businesses generally do advertising, what’s wrong, and how to do much better (without spending a lot).

On The Cutting Edge: Gillette Gets An Idea For A Business
In 1895, Gillette decided it was time to return home. Moving back to Fond du Lac in Wisconsin, he took up work as a salesman for the Crown Cork & Seal Co. The company’s founder, William Painter, had invented the cork-lined bottle cap and turned it into a profitable business. Still, at 40 years old, Gillette wanted some of that success for himself.

Lesson #1: Create a Brand that Can Be Loved, Honoured, and Obeyed
When Wang first opened up shop on Madison Avenue in New York, she was not just selling wedding dresses; what Wang was selling was service. Her goal was to help the women “that are running around looking for special dresses, looking to have everything taken care of because they have busy lives.” To that end, Wang’s shop also helped brides with their jewelry, shoes, hairdos, and more. “I’m creating an image, a brand and a name,” she says.

Lesson #3: Stick With the Dress that Fits You Best
Wang was intimately familiar with the sport of ice skating. After her father bought her her first pair of skates and took her to Central Park in New York to try them out, she was immediately hooked. She started taking private lessons at Madison Square Garden and was soon participating in competitions. “Ice skating was the first love of [my] life,” she says.

Its Not All About Location Location Location
Last time we met I brought you the tale of how I scouted for and eventually found what I considered to be the best retail location for my new retail gunshop in my hometown of Madison.

Sales Training – Remember Your First Sales Success
The first recognized automobile show in the United States was held at New York City’s Madison Square Garden New York in November, 1900. Much like a first car show, your first sale was in the planned approach and applied training mode. What was your first sale like? If you have yet to make your first sale, then that is your goal.

Maybe States Could Just Swap Their Senators
See, with SWEEP, Wisconsin and Illinois could actually swap senators. Never mind that voters elected them in different places (heck, when has what the voters wanted ever stood in the way of progressive hope and change?)... what matters is that everybody's drinking beer and voting with people they completely agree with. I'm sure there must be a commensurate number of minority Republican state senators in Illinois who'd be happy to commute to Madison to provide a quorum, and to have some beers with other Republicans....

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