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False Dichotomy! (If Anything, Backwards!)
False Dichotomy! (If Anything, Backwards!) I was asked to contribute "a paragraph" to a writer who was doing a magazine article on "management" "versus" "leadership." Herewith my contribution:
What If I Don’t Launch A PR Campaign?
Don’t just ask yourself what will happen if you launch a PR campaign, but ask what won’t happen if you don’t.
PR for Entrepreneurs
Entrepreneurs can benefit more from public relations than anyone else. Why? Every entrepreneur has a story and effective public relations comes down to one thing, effective story telling. Through effective PR you become the news and with that comes credibility and validation. You not only reach your target market, you’re positioned as an expert. And, once you start garnering media placement, you can use the Internet to amplify your coverage. You can use social media and Internet marketing techniques to take your PR campaign to a whole new level.

Utilizing Your Press Coverage
There are countless ways in which you can effectively utilize copies of articles or tapes of programs you have appeared in. This media can be like gold if utilized properly.

The Public Relations Grand Slam
PR is a cumulative process, use what you can from each media placement and keep moving forward.

The PR Advantage
PR is important in good times and essential in hard times. It is always important to promote, market, and advertise your business. The good news is that compared to other forms of marketing, PR is generally less expensive and always more validating.
Defining Public Relations Success
Don't start a media campaign expecting a grand slam, go for the steady, slow-but constant built, yet, be prepared because grand slams do happen.
Why Corporate Change Programs Fail
Theories X, Y, and Z. MBO. Grid Management. Situational Leadership. T-groups. Excellence. TQM. Team building. Re-engineering. Empowerment. Diversity. The Seven Habits. You have probably heard of at least one of these programs for business and corporate change. Like insatiable lovers, corporations can journey from one program to another, sometimes not even pausing to take an organizational breath. It is more important to help people grow sanely than quickly. The belief that there's no such thing as too much growth has killed hundreds of companies, careers, marriages, and dreams.

Other magazine article Related Articles

JetBlue
I just had to write about JetBlue and the leadership of it's CEO David Neeleman. When something comes at me from 10 different directions, I get all esoteric and believe I should take a hard look at whatever is coming in. It's kind of like the universe is trying to tell me something. For those who did not see the article in last month's INC. Magazine or this month's Fast Company Magazine or the book that's written about him, let alone someone that you know who has experienced Neeleman serving them a snack on one of his flights, I'll condense what this guy is all about and the results he's having thus far. Since most of this readership is results oriented I'll begin with the end. Jetblue is an airline with more than 6,000 employees and 57 twin-engine jets.
What Do Successful Small Businesses Do That You May Not?
In an article published in the January issue of Investment Advisor magazine several points in an article called Stepping Up - How the best advisors take their firms to the next level jumped off the page.
Todays Sales and Service Culture in Germany
"Service desert Germany". This article in magazine "Focus" was published more then 10 years ago. But are there really recognizable changes? The following article should provide an impression where we stand today.
10 Steps to Publish a Bylined Article
This article provides a do-it-yourself approach to publishing a business article in a magazine read by your prospects.
Which Industries hold most promise in 2009
The January issue of Entrepreneur Magazine is out on the news stands and for those who have never read the magazine, January issue is dedicated to the Franchise industry. In this issue, there is an article (see link on my web site under News and Articles) that talks about the Magazine's predictions for Franchise Industries that hold the most promise for growth and stability in 2009. Interestingly enough, I wrote a blog about the very same topic in October of 08 (See blog titled: "Businesses that are still making money in this economy"). Almost every industry that is mention in my blog is mentioned in the Magazine's article. Now I am not saying that I am the smartest man alive, but it is comforting to know that the experts agree with my views and that I am on the right track. There have also been plenty of talk about how Franchise ow
Web 2.0 and SaaS for Human Resource Managers
Recently we were asked by "People and Management" a popular HR magazine in India to explain Web 2.0 and SaaS to their readers who are mainly senior HR Folks, CEOs and other management profiles. Our thoughts were published in the magazine as an article titled "Web 2.0 and The SaaS Factor for HR". Here is the summary of this article.
Communicating with Authenticity
This article, first published in Atlantic Business Magazine, looks at the challenges of being authentic in how we speak.
The Internet's Marketing Silver Bullet
Appearing in the Wall Street Journal, Time magazine, Oprah, CNN, or even in a local or regional media outlet can immediately separate you and your business from all of your competitors. Now that you have news coverage you can take that TV segment or magazine or newspaper article and magnify it online via blogs, and social media. This is where traditional PR becomes the Internet’s silver bullet; the most important marketing tool available.

So You're in Print: Now What?
You've done it. You've written an article that has been printed in a newspaper or magazine. Congratulations! You done good, kiddo. But now what?
5 creative ways to pitch print magazines
Try to get a magazine editor to read your pitch can be a struggle sometimes. These are some creative ways that may help guide you to a placement in that magazine you've been trying to land for the past year.

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