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Video Microsites - The Brand Story Campaign Solution
Everyone wants to do more business. Everyone occasionally runs a promotion, a new marketing initiative, a product launch, or a new seasonal lineup. Everyone has a website stuffed with all kinds of content ranging from the important to the useless. But only the truly smart business minds understand that campaigns require their own space and identity if they are to succeed. And when it comes to using the Web as your vehicle for such a campaign, the obvious solution is a Video Campaign Microsite.

Other magazine television Related Articles

Building an Empire: Oprah’s Formative Years
Oprah’s ambition did not diminish with the success of The Oprah Winfrey Show. After her successful acting debut in The Colour Purple (1985), Oprah’s desire to expand into the film and television industry was further fueled. In 1988, Oprah became the third woman in the American entertainment industry to own her own studio when she created Harpo Studios. Oprah’s name read backwards, Harpo is a television and film production, magazine publishing and online media company in one. “I did this to really expand into the areas I wanted to and take over the show to create more time for me to do features and TV specials,” she said.

The Daytime Cooking Diva Rachael Ray Is Born
The fact that Rachael Ray did not know where she was going makes where she wound up today all the more impressive. Despite never working at a five-star restaurant, attending a single cooking class, or training under a revered chef, Ray has made a name for herself as one of the industry’s most successful cooks. She is one of Food Network television’s most popular hosts, the author of numerous bestselling cookbooks, and editor-in-chief of her own magazine. More recently, Ray stepped out even farther into the limelight with her own hour-long daytime talk show, “Rachael Ray”. So, if not from a culinary institute, where did this daytime diva get the cooking know-how that has taken her on a meteoric rise to fame?
Famous From One Hit? Don’t Hold Your Breath
You have an article coming out in a national magazine, or you are appearing on a television show. You are all excited and think, “Wow, I better get ready for the flood of calls.” The only problem is you only have one hit. While you might get some calls, it won’t be enough to create lasting name recognition. To really become famous, you need repetition.
Study: 2.5 million U.S., Canadian Households ready to buy an Internet-connected TV
There have been rumors that Apple plans to release its own television set later this year. I’m dubious, though I’d like to see it, along with a real beefing up of the Apple TV. However, if Apple did make theie own television, they’d probably want to have built-in Internet access.
Exploring NLP-related topics on TV:
Neuro Linguistic Programming (NLP) and Hypnosis has been increasingly featured both covertly and overtly in several television shows recently. This article explores two popular recent television shows and unpacks some of what can be learned about NLP, just by watching them.
A is for Advertising
When I first started Exceptional Thinking, just about everybody told me that I should do some advertising and to be honest, that’s what I thought I should do too. After all, that’s what businesses do to promote their products and services don’t they? So, dutifully I advertised. First in a business magazine that resulted in nothing, then in a local community magazine – again nothing and then finally (I was learning my lesson at this point) in the local paper. Nothing there either.

Web Marketing - The Strong Business Credit Way
Many companies are no longer satisfied using snail mail, faxes, radio, television, newspaper and magazine media advertising. If you are starting or own a small business and find that these media are not providing the results you want, it may be time to explore the benefits of website marketing.
What You Should Do Instead of Television
Recently I have heard statistics about how much television America’s watches. The numbers are pretty alarming. Some of us are watching five, six or even eight hours of television a day.

Have You Ever Thought about Becoming a Life Coach?
This interview is the cover story of Insights magazine (June issue). Contact me to get the complete virtual 60-p.copy of this issue. In this interview, "I" stands for Insight magazine and "ML" stands for my initials. Enjoy!
5 creative ways to pitch print magazines
Try to get a magazine editor to read your pitch can be a struggle sometimes. These are some creative ways that may help guide you to a placement in that magazine you've been trying to land for the past year.

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