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The Magic Bullet of Marketing
Marketing on a local level must be a process. Almost all of the restaurant owners, operators and managers I work with in the trenches discuss marketing as an "event" or a "series of events", designed to produce instant sales and instant gratification. They search for the magic bullet. The promise of this magic bullet comes as a trojan horse from the advertising sales reps that hammer them with terms like "saturation", "shelf life" and other such sales tactics. Sometimes the magic bullet suggestion comes from an advertising agency hired to boost sales quickly. These agencies like to throw around concepts such as "branding" and "image building." These magic bullets begin to get expensive. And any results that come in are very short-lived. Eventually the truth sets in...you can't purchase a magic bullet for marketing your restaurant,no
Top 10 Questions to Ask Your Prospects Before You Ask for the Business
When I was in high school, my girlfriends and I often envied the boys' prerogative of asking for phone numbers, dances, and dates, since the only time it was proper for girls to call boys was to invite them to the Sadie Hawkins dance. It wasn't fair, we fumed, that the guys got to do all the asking, and the girls had to wait to be asked.
7.1 Making the case for reform: A pro-poor training strategy
The need for fundamental reform of VET provision in most developing countries is compelling and should, therefore, be seriously addressed by governments and all other major stakeholders as a matter of urgency.

Study objectives: Learning to change
The main objective of this paper is to analyse the reasons for this alleged failure of national VET systems to provide the main target groups among the poor with the knowledge and skills needed to increase significantly their productivity and incomes.

Other magic bullets Related Articles

Journalists vs PR People
…We’re Making the Bullets They Shoot
Really Bad Powerpoint
I wrote this about four years ago, originally as an ebook. I figured the idea might spread and then the problem would go away--we'd no longer see thousands of hours wasted, every single day, by boring PowerPoint presentations filled with bullets. Not only has it not gone away, it's gotten a lot worse. Last week I got a template from a conference organizer. It seems they want every single presenter to not only use bullets for their presentations, but for all of us to use the same format! Shudder. So, for posterity, and in the vain hope it might work, here we go again:

How To Attract Clients: The Magic Formula
Ah, those magic words – "Attract Clients". Virtually every professional I know loves the idea of attracting clients, and would be even happier if there was a “magic formula” for accomplishing it. Well, actually there is a formula that works like magic for attracting clients to you. And I’m going to

Face Off: Value Propositions vs. Sales Messaging - Why Your Value Prop Is Losing and What to Do About It
This article debunks the myth of the value proposition as a magic bullet for sales. You'll learn why most value propositions are more like blank or copper bullets and how to provide your sales team with the silver bullets they need to grow your sales pipeline and win more business.

SEO Page Rank - It’s not about Who YOU Know… ...It’s About Who Knows YOU
Search Engine Optimization (SEO) is part science and part magic. Well, maybe not REAL magic, but there is a lot going on behind the curtain that most folks never get to see. Scoring a Top 10 listing in Google requires a scientific approach towards getting a lot of little pieces set up correctly. And then there’s that hunk of magic. If we were to give that magic portion a name, it would be called “Page Rank (PR).” PR is the technical term for an unknown, unrevealed, unpublished “magic formula” that Google uses to measure a website's link popularity on a scale from 0-10. So how does Page Rank (PR) get calculated?

How did Joe Girard use the 'Magic' word to become the world's greatest retail salesman?
This magic word made Joe Girard the world's best retail salesman for 12 years in a row. You too can easily use this magic for your business.
The Magic Bullet of Marketing
Marketing on a local level must be a process. Almost all of the restaurant owners, operators and managers I work with in the trenches discuss marketing as an "event" or a "series of events", designed to produce instant sales and instant gratification. They search for the magic bullet. The promise of this magic bullet comes as a trojan horse from the advertising sales reps that hammer them with terms like "saturation", "shelf life" and other such sales tactics. Sometimes the magic bullet suggestion comes from an advertising agency hired to boost sales quickly. These agencies like to throw around concepts such as "branding" and "image building." These magic bullets begin to get expensive. And any results that come in are very short-lived. Eventually the truth sets in...you can't purchase a magic bullet for marketing your restaurant,no
The Magic of Measuring
When you hear the word magic, what's the 1st thing you think of? Peter Pan? Harry Potter? For me, magic immediately evokes something so powerful that even I can't screw it up. And that's exactly how magic numbers and measuring work. My goal with this article is to help you get a perspective quite different and apart from what your accountant or financial adviser may suggest. And it's probably the best thing you could ever do for your business - making it fool-proof. Even better, it's MAGIC!
The Power of Personal Notes
There are many things you can do to develop a great reputation, establish rapport with clients, colleagues and prospects, and get top-of-mind awareness in your target market--certainly too many things to list here. But few things are as effective (and inexpensive) in accomplishing all of those objectives as personal notes. As a devotee of personal notes, I've even been known to go so far as to call personal notes one of the three "magic bullets" of marketing.
Get Your Sales Force to Perform Magic and Make Sales Appear!
I just finished a great novel called Law of Nines. A traveler from another world visits Earth in hopes of saving her own world. They have no technology where she comes from but they do have magic. Alex, the main character, just can't wrap his hands around the magic. Jax, the alien, tries to help. She said, "that little black thing you talk to where messages appear - in our world, that would be magic but we would do it without the black thing. That box that brings you up and down in a building - to me that's magic. Those enclosed carriages without horses to make them travel? Magic." Neither world could live without what they have but they simply have different names for them. We don't talk about it much but sales has a lot of magic to it.
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