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Magic Johnson: Superstar in the Business Arena
What does a former L.A. Lakers point guard and five-time NBA champ do when he retires from pro sports? Why he gets an office with an assistant and a $700 portfolio of companies of course!

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Lesson #2: Reflect Your Market
Before Johnson came up with the ideas for Ebony and Jet, America had already seen the likes of other black-oriented magazines, but all of them had gone out of business almost as quickly as they had got into it. None had been able to generate enough advertising to make them profitable ventures. Johnson’s ability to spot the demand in the market and accurately meet it was one of his most lucrative characteristics.

A Man of Firsts: How Johnson Achieved Success
“Retirement is not in this company’s vocabulary,” Johnson once said. “If you are well and able to work, you can stay at the company and that’s what I plan to do.” And, that is exactly what he did. Right up until the time of his death, Johnson continued to play an active role in the company. Although he named his daughter, Linda Johnson Rice, CEO of the company, he remained the inspiration behind its every move. He rose from the despair of welfare to become named the Greatest Minority Entrepreneur in U.S. History by Baylor University in 2003. A true rags to riches story, how did Johnson achieve the American Dream?
Music to his Ears: How Johnson Brought BET to the Big Leagues
Not every venture Johnson started found success. A BET clothing brand and chain of themed restaurants crashed sooner than they ever took off. But before he had time to lament the failures, Johnson was already on his way to launching something new. How did Johnson manage to go from a childhood of living cheque to cheque to becoming the first self-made black billionaire in the world?

A Champion is Born: The Early Years of Earvin “Magic” Johnson
At 49 years old, Magic Johnson’s accomplishments stretch as far and wide as the many basketball courts he has conquered in his career. From transforming the Los Angeles Lakers into a championship team, to living with HIV, to launching a multi-million dollar business empire, Johnson has overcome numerous stereotypes in creating his own multi-faceted success.

Lesson #3: Make Sure You Are Not Missing the Market
Johnson opened up his first movie theatre in the Los Angeles inner-city area of Baldwin Hills. It was an area notorious for being home to the Bloods and Crips gangs, and everybody around him kept telling Johnson he was crazy.

Lesson #5: Do What Cannot Be Done
In 1991, after Johnson revealed to the world that he was HIV-positive, it seemed as if his magic was gone. People thought it was the end for the once-unstoppable athlete. “People thought I was going to go away,” recalls Johnson. “But I never planned on going anywhere.”

Magic Johnson Quotes
Magic Johnson Quotes
SEO Page Rank - It’s not about Who YOU Know… ...It’s About Who Knows YOU
Search Engine Optimization (SEO) is part science and part magic. Well, maybe not REAL magic, but there is a lot going on behind the curtain that most folks never get to see. Scoring a Top 10 listing in Google requires a scientific approach towards getting a lot of little pieces set up correctly. And then there’s that hunk of magic. If we were to give that magic portion a name, it would be called “Page Rank (PR).” PR is the technical term for an unknown, unrevealed, unpublished “magic formula” that Google uses to measure a website's link popularity on a scale from 0-10. So how does Page Rank (PR) get calculated?

The Magic of Measuring
When you hear the word magic, what's the 1st thing you think of? Peter Pan? Harry Potter? For me, magic immediately evokes something so powerful that even I can't screw it up. And that's exactly how magic numbers and measuring work. My goal with this article is to help you get a perspective quite different and apart from what your accountant or financial adviser may suggest. And it's probably the best thing you could ever do for your business - making it fool-proof. Even better, it's MAGIC!
Get Your Sales Force to Perform Magic and Make Sales Appear!
I just finished a great novel called Law of Nines. A traveler from another world visits Earth in hopes of saving her own world. They have no technology where she comes from but they do have magic. Alex, the main character, just can't wrap his hands around the magic. Jax, the alien, tries to help. She said, "that little black thing you talk to where messages appear - in our world, that would be magic but we would do it without the black thing. That box that brings you up and down in a building - to me that's magic. Those enclosed carriages without horses to make them travel? Magic." Neither world could live without what they have but they simply have different names for them. We don't talk about it much but sales has a lot of magic to it.
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