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Ten Questions with Scott Berkun, Author of "The Myths of Innovation"
Scott Berkun worked on the Internet explorer team at Microsoft from 1994-1999. He is the author of a recently released book called The Myths of Innovation. He also wrote the 2005 bestseller, The Art of Project Management. He teaches a graduate course in creative thinking at the University of Washington, runs the sacred places architecture tour at NYC’s GEL conference, and writes about innovation, design and management.
Sales Training For Service Businesses - Why Should I Use You? - Part 1 of 3
It's not always about sales training. The most common mistake I see with Services marketing is the 'it's all about me syndrome'. All of a company's letters, web site, and networking interactions are all about the company and what you can do.

Other magic moment Related Articles

Wishes DO Come True
Imagine for a moment that you are Aladdin. You just found the magic lamp and rub it. The genie comes out and says: “You have three wishes.”
How To Attract Clients: The Magic Formula
Ah, those magic words – "Attract Clients". Virtually every professional I know loves the idea of attracting clients, and would be even happier if there was a “magic formula” for accomplishing it. Well, actually there is a formula that works like magic for attracting clients to you. And I’m going to

SEO Page Rank - It’s not about Who YOU Know… ...It’s About Who Knows YOU
Search Engine Optimization (SEO) is part science and part magic. Well, maybe not REAL magic, but there is a lot going on behind the curtain that most folks never get to see. Scoring a Top 10 listing in Google requires a scientific approach towards getting a lot of little pieces set up correctly. And then there’s that hunk of magic. If we were to give that magic portion a name, it would be called “Page Rank (PR).” PR is the technical term for an unknown, unrevealed, unpublished “magic formula” that Google uses to measure a website's link popularity on a scale from 0-10. So how does Page Rank (PR) get calculated?

How did Joe Girard use the 'Magic' word to become the world's greatest retail salesman?
This magic word made Joe Girard the world's best retail salesman for 12 years in a row. You too can easily use this magic for your business.
The Magic Bullet of Marketing
Marketing on a local level must be a process. Almost all of the restaurant owners, operators and managers I work with in the trenches discuss marketing as an "event" or a "series of events", designed to produce instant sales and instant gratification. They search for the magic bullet. The promise of this magic bullet comes as a trojan horse from the advertising sales reps that hammer them with terms like "saturation", "shelf life" and other such sales tactics. Sometimes the magic bullet suggestion comes from an advertising agency hired to boost sales quickly. These agencies like to throw around concepts such as "branding" and "image building." These magic bullets begin to get expensive. And any results that come in are very short-lived. Eventually the truth sets in...you can't purchase a magic bullet for marketing your restaurant,no
The Magic of Measuring
When you hear the word magic, what's the 1st thing you think of? Peter Pan? Harry Potter? For me, magic immediately evokes something so powerful that even I can't screw it up. And that's exactly how magic numbers and measuring work. My goal with this article is to help you get a perspective quite different and apart from what your accountant or financial adviser may suggest. And it's probably the best thing you could ever do for your business - making it fool-proof. Even better, it's MAGIC!
Business Presentation Tips - How to Calm People Down
Many professionals dread the unthinkable moment in presentations: an angry or aggressive attack. Don't you wish you had a magic remedy to calm people down -- without risking embarrassment and public humiliation?
Customer Service is NOT a Department
The average attendee in my seminars states that they have had mostly "average" customer service experiences, a few "horrible" experiences and just one "fantastic" experience in the past month. Tony Alessandra calls these Moments of Mediocrity, Moments of Misery, and Moments of Magic. It has been my contention that every company has the ability to stand out by simply striving for the WOW experience that Alessandra calls a Moment of Magic. While I agree that the customer service professionals on your team do absolutely drive the customer experience, I would like to challenge those of us in the sales side of the business to take a closer look at our role in this process. Let’s break down that MAGIC into an easy-to-digest (and apply) acronym: Managing Expectations, Assessing Needs, Growth vs. Maintenance, Interest and Communication.
Did You Forget Your Magic Wand?
People often poke fun at the thought of having a magic wand. But the fact remains that most folks aren’t picking up their magic wands often enough. If you’re not asking for what you want internally and externally on a moment-to-moment basis, the greatest your life will be is ‘fine’.
Get Your Sales Force to Perform Magic and Make Sales Appear!
I just finished a great novel called Law of Nines. A traveler from another world visits Earth in hopes of saving her own world. They have no technology where she comes from but they do have magic. Alex, the main character, just can't wrap his hands around the magic. Jax, the alien, tries to help. She said, "that little black thing you talk to where messages appear - in our world, that would be magic but we would do it without the black thing. That box that brings you up and down in a building - to me that's magic. Those enclosed carriages without horses to make them travel? Magic." Neither world could live without what they have but they simply have different names for them. We don't talk about it much but sales has a lot of magic to it.
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