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magic numbers Tagged Articles
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The Magic and Tragic Words of Marketing
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| Magic words propel great ideas towards profitability. Tragic words doom great ideas to failure. Guerrillas know the difference. |
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The Magic of Measuring
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| When you hear the word magic, what's the 1st thing you think of? Peter Pan? Harry Potter? For me, magic immediately evokes something so powerful that even I can't screw it up. And that's exactly how magic numbers and measuring work. My goal with this article is to help you get a perspective quite different and apart from what your accountant or financial adviser may suggest. And it's probably the best thing you could ever do for your business - making it fool-proof. Even better, it's MAGIC! |
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Other magic numbers Related Articles
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How To Attract Clients: The Magic Formula
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| Ah, those magic words – "Attract Clients". Virtually every professional I know loves the idea of attracting clients, and would be even happier if there was a “magic formula” for accomplishing it. Well, actually there is a formula that works like magic for attracting clients to you. And I’m going to |
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The Sales Number Game Continues
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| Sales is about numbers. How many people you touch, how much you sell and how many dollars you make are just a few of the critical numbers that sales professionals need to know. No matter what is said about numbers they remain part of what is, is. So the question is “How well do you understand the numbers game?” |
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SEO Page Rank - It’s not about Who YOU Know… ...It’s About Who Knows YOU
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| Search Engine Optimization (SEO) is part science and part magic. Well, maybe not REAL magic, but there is a lot going on behind the curtain that most folks never get to see.
Scoring a Top 10 listing in Google requires a scientific approach towards getting a lot of little pieces set up correctly. And then there’s that hunk of magic.
If we were to give that magic portion a name, it would be called “Page Rank (PR).”
PR is the technical term for an unknown, unrevealed, unpublished “magic formula” that Google uses to measure a website's link popularity on a scale from 0-10.
So how does Page Rank (PR) get calculated?
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How did Joe Girard use the 'Magic' word to become the world's greatest retail salesman?
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| This magic word made Joe Girard the world's best retail salesman for 12 years in a row. You too can easily use this magic for your business. |
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The Magic Bullet of Marketing
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| Marketing on a local level must be a process.
Almost all of the restaurant owners, operators and managers I work with in the trenches discuss marketing as an "event" or a "series of events", designed to produce instant sales and instant gratification.
They search for the magic bullet.
The promise of this magic bullet comes as a trojan horse from the advertising sales reps that hammer them with terms like "saturation", "shelf life" and other such sales tactics. Sometimes the magic bullet suggestion comes from an advertising agency hired to boost sales quickly. These agencies like to throw around concepts such as "branding" and "image building."
These magic bullets begin to get expensive. And any results that come in are very short-lived.
Eventually the truth sets in...you can't purchase a magic bullet for marketing your restaurant,no |
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Marketing needs Six Sigma Methodology to Improve
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| Marketing needs to do a better job of using statistics and especially variation. When I start talking numbers to people, and what they mean, I get looked at like someone that is just trying to complicate a creative process. Improvement is about numbers. Measurement is about numbers. The truth is, marketing is about numbers. So why not employ more of the Six Sigma methodology? I understand that achieving the quality that Six Sigma represents may be difficult but the principles and tools should, nevertheless be utilized. |
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Live Consultant Thinking: Step Forward for a Good Work Environment
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| Smart business owners, managers and supervisors, whatever the business, know that we are dealing with people, product and profit, in that order. Statistical analysis gives us a picture of numbers relative to other numbers, but the numbers do not talk about themselves. They are talking about you and me. These numbers represent human activity. How we relate and communicate with other people, steps we take to have a good work environment, and honor humanity on both sides of the counter, affects the value of product and the quantity of profit. |
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The Magic of Measuring
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| When you hear the word magic, what's the 1st thing you think of? Peter Pan? Harry Potter? For me, magic immediately evokes something so powerful that even I can't screw it up. And that's exactly how magic numbers and measuring work. My goal with this article is to help you get a perspective quite different and apart from what your accountant or financial adviser may suggest. And it's probably the best thing you could ever do for your business - making it fool-proof. Even better, it's MAGIC! |
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How Do I Make Sense Of My Numbers?
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| We had a client the other day who made a great analogy when it came to understanding the numbers in his business.
If you've ever seen the movie The Matrix, early on in the movie one of the characters (Dozer) is looking at a screen with a bunch of numbers and he sees all this activity. The main character (Neo) is looking over Dozer's shoulder and all Neo sees is a bunch of numbers.
Are you like Neo or Dozer when looking at your financials? Do you see all the activity that goes on in your business, or are you simply seeing a bunch of numbers? |
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Get Your Sales Force to Perform Magic and Make Sales Appear!
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| I just finished a great novel called Law of Nines. A traveler from another world visits Earth in hopes of saving her own world. They have no technology where she comes from but they do have magic. Alex, the main character, just can't wrap his hands around the magic. Jax, the alien, tries to help. She said, "that little black thing you talk to where messages appear - in our world, that would be magic but we would do it without the black thing. That box that brings you up and down in a building - to me that's magic. Those enclosed carriages without horses to make them travel? Magic."
Neither world could live without what they have but they simply have different names for them.
We don't talk about it much but sales has a lot of magic to it. |
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