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mail copy Tagged Articles
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The Art of Selling: Emotional Buying & The Brain
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| If you are an entrepreneur and involved in your own business' marketing and sells you probably know that we (everyone) buy with our emotions. Do you know why? Do you know how to get someone to buy from you by moving them emotionally? |
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Other mail copy Related Articles
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Saying What You Mean To Connect With Prospects! Why What You Say is Just as Important as How You Say it.
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| Do you REALLY think about what you are saying and how you are saying it, particularly in your promotinal copy?
Word choice is a vital component of the copy for your marketing, advertising and promotional materials. In fact, your copy can make or break your sales efforts. I always say “copy counts and actually your sales count on your copy.”
The best illustration of how important copy really is was shared by my good friend and mentor Lorrie Morgan-Ferrero. She explains that copy is the DNA of all marketing materials. I have to agree.
Imagine stripping all of your marketing materials of words. How well would your website, brochure, print ads, sales letters, press releases or broadcast scripts work without words?
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Is Your Advertising Amoral?
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| You already know that a strong headline gets people to start reading your (advertising or marketing) copy. You also know that the purpose of every paragraph is to get people to continue to read the rest of the copy. But what happens when people get to the end of your copy? |
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How to Manage Your Email & Inbox – Lessons 46 – 50
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| If you are a Generation Y employee, you probably grew up with e-mail. On the other hand, if you are a Baby Boomer and e-mail is something that you have only started using the past decade or so, learning how to manage and interact with e-mail could be a struggle. |
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How to Manage Your Email & Inbox – Lessons 26-30
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| I think if everybody had a copy of this book on their desks and read it before they started using e-mail, there would be a fewer problems and issues with e-mail |
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How to Manage Your Email & Inbox – Lessons 16-20
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| I think if everybody had a copy of this book on their desks and read it before they started using e-mail, there would be a fewer problems and issues with using and managing e-mail. |
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How to Manage Your Email & Inbox – Lessons 11-15
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| I think if everybody had a copy of this book on their desks and read it before they started using e-mail, there would be a fewer problems and issues with using and managing e-mail. |
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10 Key Points: Writing E-mails That Sell
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| Do you want to sell through an e-mail solicitation? Here are 10 things you need to do when writing your e-mail to improve your sales results:
1. Focus on value. Make sure the e-mail offers a very clear benefit to the customer.
2. ... |
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THE FOUR MAJOR DIFFERENCES BETWEEN EMAIL AND DIRECT MAIL
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| While there are many similarities between email and direct mail copy, there are four key differences to be aware of. Here are four of them: |
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Getting Effective Results from Customer Service E-mails
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| Lots of e-mails are sent each day, but many people send e-mail without logically thinking them out. Have you ever sent someone an e-mail and left out important information? It's important when your are requesting help or to be contacted in a matter other than e-mail to structure your e-mail properly. Having answered hundreds of customer service e-mail I thought I provide a help list of things to avoid and things to include in order to receive the best service possible. |
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Does Brand Imitation Work?
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| To Copy or Not to Copy, This is the Question.vWe all know that it’s tempting to copy the competition. There is safety in conformity – a certain “comfort factor” in being similar. After all, the other company knows what it’s doing, right? Not always.
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