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I BELIEVE IN WHAT JOHN CAGE ONCE SAID. “I can’t understand why people are frightened of new ideas. I’m frightened of the old ones.”
The most powerful single word in direct marketing is no longer "FREE". It’s "SO?"

What to Do When a Prospective Client Doesn't Respond
It happens to everyone. You reach out to a prospective client, and then... nothing. What should you do when a prospective client doesn't respond? This article gives you some tips.
The Follow-Up Process, Step by Step
Many valuable relationships with contacts and clients never reach their full potential because of poor follow up. This article describes the follow up process, step-by-step, so that all those meetings can turn into productive, ongoing relationships.
Garber on Business: Fishing on the other side of the Pond -- What to do when you are the victim of a faraway nonpaying business associate
What resources are available to small, Canadian businesses when dealing with a non-paying associate in the United States? One small business owner had to resort to a bill collector!
Stressed To The Max: 5 Tips to Reduce Stress in Your Life
I'll bet that you can identify something generating stress in your life right now that you've been carrying for a while ... something that was probably stressing you a month ago, or even a year ago. So what are you prepared to do about it? Here are five tips to help you reduce stress.

Other mail message Related Articles

8 Simple Rules for Leaving Compelling Voice Mail Messages
Asking questions by leaving messages in people’s voice mail is tough, but not impossible. If you use it effectively, voice mail is a great way to leave a brief but useful message for a prospective customer, or use a question as a teaser that leaves your prospect eager to learn more.
eMarketing
E-mail marketing is one of the most effective ways to keep in touch with customers. It is generally cost-effective, and if done properly, can help build brand awareness and loyalty. At a typical cost of only a few cents per message, it's a bargain compared to traditional direct mail at $1 or more per piece. In addition, response rates on e-mail marketing are strong, ranging from 5 to 35% depending on the industry and format. Response rates for traditional mail averages in the 1 to 3% range.
Real World, Real Money, Real Time
I got an e-mail from someone who had just read a 651-word e-zine I wrote, to say that he enjoyed the message and had actually printed and filed it. Ten minutes later, I got an e-mail from someone who had noticed three grammatical errors and a spelling mistake in the same document. With whom would you want to do business?
Are Yahoo Hotmail and AOL Blocking Your Marketing Message
If you run an e-mail marketing campaign or newsletter, chances are the majority of your subscribers are likely using Hotmail, Yahoo or AOL e-mail addresses. But did you know that these "Big Three" free e-mail providers could also not be delivering your mails to subscribers? Here's how to find out and make sure your message gets through.
E-mail Tip #1 - Use the Right Mode of Communication
Most leaders communicate more through e-mail than face to face with their people. It is a common practice to view e-mail as just a natural progression of communication not much different from conversation. This is a huge mistake. There are many ways e-mail communication needs to be handled differently to get the intended message across. This first tip may sound like common knowledge. Unfortunately it is not common practice. This will be the case for all of the tips I will give.
E-mail Tip #2 - E-mail is Not a Conversation
Most leaders communicate more through e-mail than face to face with their people. It is a common practice to view e-mail as just a natural progression of communication not much different from conversation. This is a huge mistake. There are many ways e-mail communication needs to be handled differently to get the intended message across. Even though writing or reading an e-mail feels very much like having a conversation, it really is not. Many people fail to understand the ramifications of this observation.

Build Solid Relationships with Audio and Video to Truly Connect with Your Ideal Clients
It now takes an average of 7 impressions for your marketing message to stick (and it could be even more by the time you read this). This means it’s even more important than ever to be consistent and to deliver your message via the various marketing vehicles available. Your message must resonate with your ideal clients and each of them may respond differently depending on the medium you use. This means delivering the same message in different ways such as email, social media posts, direct mail, web copy and video and audio messages, is vital to marketing success.
Today's "rant" - voice mail
How often do you call a client and get their voice mail? 80-90% of the time, yes? So why do we keep delivering voice mails that ramble on letting everyone know how unprepared you were to leave a voice mail?! Here are some really simple things you can do to increase callbacks and decrease “message skipped/deleted”
But I Sent an E-mail on That Last Week
I know many managers who believe if they send information out by e-mail they have communicated it. In many cases that assumption is not true. There are several reasons why information in an e-mail may not get the message across completely. This article explains some of them and offers suggestions.

How Is Your Phone Being Answered?
Consider these four points: Is your phone answered by the third ring? Is the greeting friendly, professional, interested and energetic? How is voice mail etiquette handled at your company? Is your voice mail answered by you and is the message up-to-date? Let’s look how one call was mishandled.

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