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Guerrilla Direct Mail
Get your profits off to a rip-roaring start with direct mail. To make every stamp and letter count, follow these seven steps and leave your competitors in the dust.
IT’S TIME WE LEARNED A VALUABLE LESSON FROM ADVERTISING
Here's a valuable lesson direct marketers can learn from the field of advertising.
Recession survival strategy: Force your marketing to make money – by measuring
Is your marketing a cost, or an investment? You will only know if you measure your results. And you can only do that if you market direct – on the internt or otherwise
The Case for Outsourcing
As virtually every marketing manager will tell you, any marketing program is only as good as its implementation. Whether you're talking promotional or sales programs, effective implementation can make the difference between success and disaster.

INNOVATIVE APPROACHES TO INCREASE YOUR DIRECT MAIL EFFECTIVENESS
Innovative approaches to increase your direct mail effectiveness by getting creative.
A Guide to Creating a Direct Mail Campaign incorporating Promotional Products
This article is a practical How to Guide for any businesses looking at doing a Direct Mail Campaign for the first time. I use an example of an Unaddressed Mail campaign that incorporates Promotional Products and discuss each step involved from contacting Australia Post, picking your Promotional Product and submitting your letters for lodgement. Many companies are no longer using Direct Mail and so there is a real opportunity for businesses to dominate with little competition from other businesses. I have used an example that includes promotional products because according to the Promotional Product Association International the inclusion of a Promotional Product to a mail promotion can increase the response rate by 50% (Reference: The Power of Promotional Products – PPAI).

Preselling Your Suspects
The goal of a suspect mailing is not to sell. The goal is to build enough trust and confidence to convert that suspect into a prospect. Once a suspect converts to a prospect, you'll stand a much better chance of selling them something.

Three Vital Direct Mail Tips for the Small Business Owner
Direct mail can be a very profitable marketing channel for the small business owner. This article outlines three tips for ensuring your direct mail success.
What Recession ? SELL
If you are in the SALES Game you have to adjust your strategy and target markets.
Creating Your Own Buzz
Almost every business owner, from entrepreneurs who are just starting out to the leaders of large companies, is looking for ways to increase their sales, profits and visibility. Obviously, not everyone can afford a multi-million dollar advertising campaign to get their message out, so they resort to less expensive, guerilla marketing tactics that often can create the same buzz as an expensive ad. Here are some of my favorites:

The Self Promotion Piece - Bringing a Graphics Standard into the Business World
All business owners are familiar with the corporate brochure, but rarely is it utilized in the same way by companies in non-creative fields. Most corporate brochures end up serving either as extended ads (too obviously self-serving, unless the ad is the purpose), or dry company profiles (which are, well, dry). I often suggest a more creative approach to my clients… a “show” rather than “tell”.
7 Ways To Improve Direct Mail Response
While print marketing should not be relied upon exclusively in today’s communications world, direct mail campaigns are still an important ingredient in an effective marketing mix.
Prospective Prospects ~ To Mail or Not to Mail, That is THE Question
Dollar for dollar direct mail out-performs and out delivers many traditional media outlets. However, there is a method to the madness and reasons why some DR techniques fail.

Book Review: Fundraising For Social Change
If you work for (or with) a non-profit, this book is a must-read. Kim Klein (the editor) focuses on key problem all non-profits face: acquiring, retaining, and upgrading donors.
Essential E-Marketing Tips
This is an article on three of the very important elements when creating an e-marketing campaign. These three elements are definitely important in getting your e-mail read and responded to.

7 Steps to Internet Marketing Success
Slaying Goliath isn’t the goal of every internet marketer, but competing effectively is near the top of the list. With the seven tips outlined in this article, you can be well on your way to internet marketing success that hopefully helps you to at least play in Goliath’s sandbox at some point.

Marketing Home Business More Than Handing Out Cards
For new business owners, having customers find you can be one of the many challenges in getting your business off the ground. While many believe that the internet is the best way to gain market exposure, if your business is focused on one specific geographic area, going online can be unproductive...
Using Your Offline Marketing To Grow Online
Can offline marketing help drive your online business? You bet it can. With the help of direct mail, you can increase your website traffic.
Build Your Own Brand!
This article cites several examples of how companies are allowing the customer to design their own product experience from your product line. It's interesting how the customer can become so much more engaged as they become part of the design process for something that they are purchasing.

Give the Customer What They Want!
This article talks about how to more effectively direct market to your valuable customers, taking into account HOW they want to be communicated with and through which marketing channel.

Other mail piece Related Articles

Direct Mail that Gets Attention
Are you in fear that your direct mail piece won't get your prospect's attention? This articles shows you two mailers that got my attention...and kept it.
Kick Butt Direct Mail Envelopes
Apply the lessons from this article when sending your next direct mail piece so they will get noticed among the pile of other mail that's vying for your prospect's attention
eMarketing
E-mail marketing is one of the most effective ways to keep in touch with customers. It is generally cost-effective, and if done properly, can help build brand awareness and loyalty. At a typical cost of only a few cents per message, it's a bargain compared to traditional direct mail at $1 or more per piece. In addition, response rates on e-mail marketing are strong, ranging from 5 to 35% depending on the industry and format. Response rates for traditional mail averages in the 1 to 3% range.
Designing a High Impact Post Card
Postcards are the perfect communication piece for announcing a new product, offering time specific discounts or merely asking the recipient to get in contact with you. In all these circumstances, the postcard is simple and cost effective because there is no envelope to open and it is conducive to skimming. Because everyone is constantly bombarded by information (i.e. e-mail, spam, junk mail), it is very important to design a postcard that will immediately get the attention of your potential customers.
How to Manage Your Email & Inbox – Lessons 46 – 50
If you are a Generation Y employee, you probably grew up with e-mail. On the other hand, if you are a Baby Boomer and e-mail is something that you have only started using the past decade or so, learning how to manage and interact with e-mail could be a struggle.
How to Manage Your Email & Inbox – Lessons 21-25
Are you looking for a way to better manage your e-mail? Would you like to feel more in control, rather than having your e-mail control you? That's why I have put together my new book called "The E-mail Manual". It is the book you should have received when you first started using e-mail.
10 Key Points: Writing E-mails That Sell
Do you want to sell through an e-mail solicitation? Here are 10 things you need to do when writing your e-mail to improve your sales results: 1. Focus on value. Make sure the e-mail offers a very clear benefit to the customer. 2. ...
The 6 D’s of E-mail Management
One of the big enemies of personal productivity today is e-mail. The constant flow of e-mail alerts during the day can destroy your concentration and cause you to flit from one project or crisis to the next. Learn how to get yourself out of this state of e-mail-induced ADD.
Getting Effective Results from Customer Service E-mails
Lots of e-mails are sent each day, but many people send e-mail without logically thinking them out. Have you ever sent someone an e-mail and left out important information? It's important when your are requesting help or to be contacted in a matter other than e-mail to structure your e-mail properly. Having answered hundreds of customer service e-mail I thought I provide a help list of things to avoid and things to include in order to receive the best service possible.
Piece work, and piece rate payment. Is this a strategy for your organization?
The purpose of piece rates is to motivate employee performance in return for a monetary reward. A simple, valid concept which is centuries old. Incentives are effective employee motivators because most people go to work for money in the first place. But incentives also benefit a company. This article explains why, and how piece rate pay systems can help your organization. Please keep in mind that piece rates don't replace minimum wage laws. But piece rates will often insure that actual labor costs match budgeted costs more closely.

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