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Top 10 Ways to Make Money with Direct Mail (Don't Laugh, it STILL Works!)
I sent out about 18,000 direct mail pieces last month, and I re-learned a few lessons, just like I always do. Maybe I can save you a few dollars, and a few lessons by sharing some of the most important things I’ve learned over the years about direct mail. And most importantly, if you're not doing any direct mail, now is the time to start! Almost everyone else has backed off of it due to cost, and now you can swoop into people's mailboxes and take new customers!
Small Business Advertising - Direct Mail Candy Promo Gets Sweet Results
Here's a direct mail promotional idea that worked well for a corporate client selling big ticket electronics gear. With a little imagination, you can do something like this to create new business for your growing company.
Evaluating Franchise Marketing Programs
An important part of any franchise system is the marketing program. Is the franchisor able to help you predictably create demand with a proven marketing approach. This article will help you determine if the franchisor is providing real value in regard to marketing programs.
Dealing With A Difficult Client
We've all run into that client or potential client who represents big dollars, but is absolutely impossible to work with because he or she knows everything. Here are a few simple tips you can use to turn their big ego into your big profits.
The Art of Attraction Marketing: What Persists, They Can't Resist
What persists, they can’t resist! How to market your business with consistent marketing messages. This isn’t anything new for you hear -- I’m sure. The bigger question is… why? Why aren’t your marketing messages with consistent?
Four Ways to Market Your Business in 2009
Your success as a business owner or executive will be largely determined by how many high quality clients you can attract and retain. Following is a detailed discussion about how to use different sales and marketing techniques to draw attention to your business.
Data Cleansing
Creating a successful direct marketing program involves clean data records with highly deliverable addresses. Cleaning, enhancing and filling the gaps in your in-house files will mean cost effective postage rates, minimal bounces in mail pieces, and an increase your company profits.

Build Your Own Brand!
This article cites several examples of how companies are allowing the customer to design their own product experience from your product line. It's interesting how the customer can become so much more engaged as they become part of the design process for something that they are purchasing.

Other mail pieces Related Articles

Looking for Sky In All The Wrong Places
Ever sit with a single puzzle piece of clouds and wonder how you will ever put the entire sky together? Life as an entrepreneur is often just like that— lots of the little pieces; like creating products, taking care of clients, wrestling computers, etc.— and a whole lot of sky; the big open space that is creating a successful and enjoyable business. I had so many pieces of ‘puzzle sky’, I was drowning in an ocean of sky blue. After over a decade of struggling with my own company to fit all the ‘pieces’ together, I have finally put together the big business puzzle— and it’s not what I thought it would look like.
Managing Your Daily Barrage of E-Mail
Computers have made our world a much more information rich society, but they have also created so much information that it is sometimes hard to track it all. Most executives average about 100 pieces of e-mail per day! Additionally, according to the National Association of Professional Organizers, e-mail has added one to two hours to each person's work schedule per day compared to 10 years ago. Here 11 Tips for When When You are the Receiver of Email
Help Others Manage Their Daily Baragge of Email and Save Time Too
Computers have made our world a much more information rich society, but they have also created so much information that it is sometimes hard to track it all. Most executives average about 100 pieces of e-mail per day! Are you adding to that barrage? According to the National Association of Professional Organizers, e-mail has added one to two hours to each person's work schedule per day compared to 10 years ago. Here are 10 tips to use when you are the sender of e-mail to save you and the receiver time.

Marketing with Newsletters: Is Your Company Newsletter Boring Your Customers to Death?
The typical company newsletter is one of the most mind-numbing, agonizingly boring pieces of mail ever sent to consumers. If you're making this newsletter marketing mistake, don't worry. It's not your fault. No one ever taught you the system, until now.
Top 10 Ways to Make Money with Direct Mail (Don't Laugh, it STILL Works!)
I sent out about 18,000 direct mail pieces last month, and I re-learned a few lessons, just like I always do. Maybe I can save you a few dollars, and a few lessons by sharing some of the most important things I’ve learned over the years about direct mail. And most importantly, if you're not doing any direct mail, now is the time to start! Almost everyone else has backed off of it due to cost, and now you can swoop into people's mailboxes and take new customers!
How to Manage Your Email & Inbox – Lessons 46 – 50
If you are a Generation Y employee, you probably grew up with e-mail. On the other hand, if you are a Baby Boomer and e-mail is something that you have only started using the past decade or so, learning how to manage and interact with e-mail could be a struggle.
10 Key Points: Writing E-mails That Sell
Do you want to sell through an e-mail solicitation? Here are 10 things you need to do when writing your e-mail to improve your sales results: 1. Focus on value. Make sure the e-mail offers a very clear benefit to the customer. 2. ...
Getting Effective Results from Customer Service E-mails
Lots of e-mails are sent each day, but many people send e-mail without logically thinking them out. Have you ever sent someone an e-mail and left out important information? It's important when your are requesting help or to be contacted in a matter other than e-mail to structure your e-mail properly. Having answered hundreds of customer service e-mail I thought I provide a help list of things to avoid and things to include in order to receive the best service possible.
Top Three Mistakes Made in Selecting Referral Partners
There are thousands of dollars invested every year in creating a compelling brand. Once created, well designed pieces of collateral hit the streets through different venues; email newsletters, direct mail, blogs and videos. All important strategies and tactics for generating qualified opportunities.
TV Stations - How Many “Likes” Do You Need?
Why do TV stations think bribing people to "Like" their facebook page for a chance to win an iPad has any long-lasting value? So I hit "like" and get a chance to win an iPad - so what? How many contests have you entered in your life you have totally forgotten about no matter how many direct mail pieces you received (and tossed)? Yes, the station can brag it has 7,500 "likes" but does that really translate into anything? For you facebook users, don't you scan your feed for the people and brands you really, authentically and voluntarily "like" rather than those you simply "liked" on a whim? Skipping over posts is today's version of discarding direct mail pieces.
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