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Lesson #3: “Never underestimate the competition”
Netflix has grown to become the largest movie rental by mail service in the U.S., but its path to success has not been without its hiccups. Indeed, Hastings admits that one of his biggest mistakes came in underestimating the capacity, and strategy of his competition.

Office Space by the Hour
Recently Intelligent Office had an article written in the Financial Post discussing our services and how it is complimenting and supporting the growing trend for telecommuting. With more and more people working from home, from employees working for fortune 500 companies to new business start ups, professionalism and image has never been more important. For the fraction of the cost of leasing an office and having a full time receptionist, Intelligent Office provides traditional office services to support the home based business model.

A Guide to Creating a Direct Mail Campaign incorporating Promotional Products
This article is a practical How to Guide for any businesses looking at doing a Direct Mail Campaign for the first time. I use an example of an Unaddressed Mail campaign that incorporates Promotional Products and discuss each step involved from contacting Australia Post, picking your Promotional Product and submitting your letters for lodgement. Many companies are no longer using Direct Mail and so there is a real opportunity for businesses to dominate with little competition from other businesses. I have used an example that includes promotional products because according to the Promotional Product Association International the inclusion of a Promotional Product to a mail promotion can increase the response rate by 50% (Reference: The Power of Promotional Products – PPAI).

Other mail service Related Articles

Why On Earth Would I Open Your E-Mail?
Are you using e-mail to market a product or service? If so, what's the best method to make sure that your prospects open your e-mail messages? It's surprisingly simple.

Are Yahoo Hotmail and AOL Blocking Your Marketing Message
If you run an e-mail marketing campaign or newsletter, chances are the majority of your subscribers are likely using Hotmail, Yahoo or AOL e-mail addresses. But did you know that these "Big Three" free e-mail providers could also not be delivering your mails to subscribers? Here's how to find out and make sure your message gets through.

Protect Your Website E-mail Address
Have you ever wondered why you get so much e-mail SPAM? One reason may be that your e-mail address is being harvested directly from your website. This is a problem that can be easily resolved and you might be surprised at the number of people that don't know how to deal with this nuisance. In this article, we will learn more about how your e-mail gets into the hands of spammers and how to slow them down.

How to Manage Your Email & Inbox – Lessons 46 – 50
If you are a Generation Y employee, you probably grew up with e-mail. On the other hand, if you are a Baby Boomer and e-mail is something that you have only started using the past decade or so, learning how to manage and interact with e-mail could be a struggle.

How to Manage Your Email & Inbox – Lessons 21-25
Are you looking for a way to better manage your e-mail? Would you like to feel more in control, rather than having your e-mail control you? That's why I have put together my new book called "The E-mail Manual". It is the book you should have received when you first started using e-mail.

E-mail Tip #2 - E-mail is Not a Conversation
Most leaders communicate more through e-mail than face to face with their people. It is a common practice to view e-mail as just a natural progression of communication not much different from conversation. This is a huge mistake. There are many ways e-mail communication needs to be handled differently to get the intended message across. Even though writing or reading an e-mail feels very much like having a conversation, it really is not. Many people fail to understand the ramifications of this observation.

10 Key Points: Writing E-mails That Sell
Do you want to sell through an e-mail solicitation? Here are 10 things you need to do when writing your e-mail to improve your sales results: 1. Focus on value. Make sure the e-mail offers a very clear benefit to the customer. 2. ...

The 6 D’s of E-mail Management
One of the big enemies of personal productivity today is e-mail. The constant flow of e-mail alerts during the day can destroy your concentration and cause you to flit from one project or crisis to the next. Learn how to get yourself out of this state of e-mail-induced ADD.

Getting Effective Results from Customer Service E-mails
Lots of e-mails are sent each day, but many people send e-mail without logically thinking them out. Have you ever sent someone an e-mail and left out important information? It's important when your are requesting help or to be contacted in a matter other than e-mail to structure your e-mail properly. Having answered hundreds of customer service e-mail I thought I provide a help list of things to avoid and things to include in order to receive the best service possible.

Secrets of marketing your business with direct mail
I am a marketing consultant and I was recently asked by a major business publication my advice for how to market a SaaS (software as a service) company using direct mail. Although my answers below are focused on the SaaS company, these direct mail marketing strategies can be used by all businesses.

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