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How to Cold-Pitch a Reporter
If you ask journalists their biggest peeves with PR people, and especially with people trying to do their own PR, the most frequent response you’re like to get is “they waste my time with off-topic pitches. If you think the rest of us have crowded inboxes… triple it for journalists. They are looking for excuses to hit the delete button or drop your precious press kit in the recycle bin.
Voice Mail - Friend or Foe
What is your instant response to the question? If your belief is voice mail is bad.... it will be bad! You will validate that belief by making sure you get no value from it. If there is one thing guaranteed to drive consultants up the wall, it is trying to get prospects to return their calls. We are in a catch-22, you cannot drop in without an appointment, but we cannot get an appointment because nobody returns our calls. You just cannot win sometimes.

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Inspiring Innovation & Creativity through Business Systems
Ok, I admit: "I am a big fan of systems, Its all about Systems". It could just be the Mechanical Engineer and Business Analyst coming out in me, but it goes much deeper than that. It is definitely grounded in my recent experiences with systems. We are surrounded by systems, and our lives revolve around them and rely on them working infallibly. The cars (or motorbikes) we drive, the computers we use and the human bodies we live in, are all brilliantly refined and intricate systems that we use everyday. We expect them to work predictably and consistently every time we use them.

Protect Your Website E-mail Address
Have you ever wondered why you get so much e-mail SPAM? One reason may be that your e-mail address is being harvested directly from your website. This is a problem that can be easily resolved and you might be surprised at the number of people that don't know how to deal with this nuisance. In this article, we will learn more about how your e-mail gets into the hands of spammers and how to slow them down.
The Economics of E-Mail
"E-mail is the single most important tool for business communication." Despite this, businesses may not step back to assess costs and cost-effectiveness of different types of e-mail systems. This article takes a look at the major e-mail options, their advantages and disadvantages. This topic is the second in our 2009 whitepaper series: "Making every IT dollar count!" The full whitepapers are available on our website.
How to Manage Your Email & Inbox – Lessons 46 – 50
If you are a Generation Y employee, you probably grew up with e-mail. On the other hand, if you are a Baby Boomer and e-mail is something that you have only started using the past decade or so, learning how to manage and interact with e-mail could be a struggle.
How to Manage Your Email & Inbox – Lessons 21-25
Are you looking for a way to better manage your e-mail? Would you like to feel more in control, rather than having your e-mail control you? That's why I have put together my new book called "The E-mail Manual". It is the book you should have received when you first started using e-mail.
10 Key Points: Writing E-mails That Sell
Do you want to sell through an e-mail solicitation? Here are 10 things you need to do when writing your e-mail to improve your sales results: 1. Focus on value. Make sure the e-mail offers a very clear benefit to the customer. 2. ...
The 6 D’s of E-mail Management
One of the big enemies of personal productivity today is e-mail. The constant flow of e-mail alerts during the day can destroy your concentration and cause you to flit from one project or crisis to the next. Learn how to get yourself out of this state of e-mail-induced ADD.
Getting Effective Results from Customer Service E-mails
Lots of e-mails are sent each day, but many people send e-mail without logically thinking them out. Have you ever sent someone an e-mail and left out important information? It's important when your are requesting help or to be contacted in a matter other than e-mail to structure your e-mail properly. Having answered hundreds of customer service e-mail I thought I provide a help list of things to avoid and things to include in order to receive the best service possible.
Voice Mail: Friend or Foe?
While inter-office voice-mail is without doubt a time-saving wonder, many sales people have complained that automated answering systems or voice mail systems are the ultimate screens. Others, however, disagree...

Stop Reinventing the Wheel: Create Systems to Save Time and Money
Most of us run our lives on a handful of systems. Between our smart phones, calendars, and our e-mail inboxes, we have organized ourselves and our time. And if you ever doubt the importance of these systems, recall your panic the last time you couldn’t access your email or your hard drive crashed. Yet as important as these systems are, most of us don’t take advantage of what systems can do to improve our businesses and simplify our lives. Systems are simply ways of automating or structuring processes so that they can occur systematically without so much thought or attention-and by more than just one person, so that the business can continue to run if the owner takes a vacation.

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