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Why Sales Professionals Should Never Prospect
Prospecting is a monotonous, low output activity that sorts through hundreds or thousands of suspects to produce a handful of prospects. Sales professionals must never waste their time perfornming this activity to gain clients.
Build Your Business Faster With Direct Mail Advertising
Using Direct Mail Advertising can be an effective, inexpensive ad strategy for growing your business. Campaigns need to be interesting and informative; should be mailed to the same prospects again-and-again; and for best results, followed-up with phone calls.
Smart Branding for the Smaller Enterprise
Build your brand Big Time . . . not with a Big Budget . . but by providing Big Benefits to your clients. Think Small Before Thinking Big . . . and concentrate on Building Better Relationships.
How to Compete with the Big Box Stores Or Have You Built a Fence Around Your Herd?
The biggest mistake business leaders can make is only sending out sporadic mailers once or twice a year. Doing this will leave them open to being lured away by our competitors.
How to Get Attention with Your Direct Marketing Mailers
Today we’re bombarded with all kinds of mail: bills, junk mail, magazine subscriptions and notes from family and friends. And we all sort it in a similar way…into priority stacks of the good, the bad and the ugly!

All You Can Eat
Customers are like an all you can eat buffet. There are always plenty around. The question is, how do we fill our plate without scaring off the customers?
Cheap Promotional Products
In these tough economic times businesses are cutting back on their marketing budget and many are deciding not to spend on promotional products; what they really should be doing is re-evaluating the promotional products they are purchasing. There is a huge range of cheap promotional products such as pens or magnets that can make a big impact as part of your marketing campaign.
Marketing to Wealthy Consumers - 3 Marketing Strategies That Work
Marketing your products and services to wealthy consumers doesn't have to be a mystery. Do you have a service that attracts these wealthy buyers? Does your product have the built-in quality factor that this demographic desires? Will your service make them look good?
Four Ways to Market Your Business in 2009
Your success as a business owner or executive will be largely determined by how many high quality clients you can attract and retain. Following is a detailed discussion about how to use different sales and marketing techniques to draw attention to your business.
7 Ways To Improve Direct Mail Response
While print marketing should not be relied upon exclusively in today’s communications world, direct mail campaigns are still an important ingredient in an effective marketing mix.
Effectively Working Your Media Coverage
If you’re creative, you can turn an initial media opportunity into ongoing press coverage.
The PR Advantage
PR is important in good times and essential in hard times. It is always important to promote, market, and advertise your business. The good news is that compared to other forms of marketing, PR is generally less expensive and always more validating.
Mary Ellen Tribby and EarlyToRise.com’s Amazing Growth Spurt from 8 million to 27 million in one year
At the recent Strategic Profits seminar I attended in Florida I got introduced to Mary Ellen Tribby of EarlyToRise.com. EarlyToRise is owned by Agora Publishing, which in Tribby’s words is an “Idea Company” and they focus on direct marketing. I was totally blown away when they shared their metrics with me. They have a list of 300,000 people, and they make an average of $40 per person. Their year-to-year growth is stunning. Take a peek: * ‘04 - 3 million * ‘05 - 5 milliom * ‘06 - 8 million * ‘07 - 27 million * ‘08 - 36 million Notice the huge spurt from ‘06 to ‘07? After the event I had a chance to talk to Tribby and I asked her to explain the main “mind-shifts” or “strategic shifts” that lead to that stellar growth. Here was her response

Other mailers Related Articles

Direct Mail that Gets Attention
Are you in fear that your direct mail piece won't get your prospect's attention? This articles shows you two mailers that got my attention...and kept it.
Do Your Emails Get Read
Recent research by email services firm eROI for Q3 2005 provides the following insights. Micro mailers (with a list size under 5,000) had read rates that averaged slightly over 35% and click rates between 5% and 9%. Those results are well above the broad average of 27% and 4.4%. The weekends were the best time for click-throughs, averaging 8% to 9% versus 5% to 6% for Tuesday through Thursday.

How to Compete with the Big Box Stores Or Have You Built a Fence Around Your Herd?
The biggest mistake business leaders can make is only sending out sporadic mailers once or twice a year. Doing this will leave them open to being lured away by our competitors.
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