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Media Training, Marekting-Oriented Business Communication Go Hand In Hand
In the business communication training I've conducted over the years, I've found that communication skills don't have to be limited to the obvious focus on writing training and presentation skills (public speaking) training. There's more to getting your marketing message out there, and it involves reporters, editors and producers and their never-ending quest for "the story." It's all about media training.

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Dressed for Success: L.L. Bean Takes On Retail
Bean had designed the Maine Hunting Boot to solve his own problem of wet feet, but once it was created, he knew it was going to be a hit. He was so sure of its innovative design that he even paid the hefty sum to have it patented. Once the local shoemaker had made a few more pairs, Bean began to promote his product.

Lesson #3: Go Ahead and Get Your Hands a Little Dirty
Bean might have been an entrepreneur, and a successful one at that, but in his heart he was a hunter, and a fisherman, and an all around outdoorsman. He felt more comfortable in the woods of Maine than in the corporate boardrooms of the city. It was his passion that gave birth to the company, and a passion he never lost. It might have been for that reason that Bean insisted on being hands on and putting his personal touch on everything the company did. From talking to customers to putting new products through trial runs, Bean could always be found right there in the middle of all the action.

Home Business Journey
Think of your journey with home business as taking a trip from the north tip of Maine to the southern tip of California...walking. You get prepared, you have all of your gear set to go and you are off. The first few days...
What Are You Really Buying?
I read with great interest the article “Burt’s Bees, Tom’s of Maine, Naked Juice: Your Favorite Brands? Take Another Look — They May Not Be What They Seem“. Andrea Whitfil does a great job unearthing how many natural and organic brands that we perceive as being produced by small companies are in reality now owned by large multinational corporations. And she’s very bothered by the deception.
Preserving Your Volunteer Fire & Rescue Department
What do you do when you are faced with losing a significant number of fire and rescue call personnel? How can you guarantee public safety when you are unsure how many, if any, of your volunteers will respond to a call? These are the problems faced by many communities in Maine and throughout the United States. With the rapid decline in the number of volunteers, more and more towns are forced to consider employing full-time staff-a decision that could run havoc with the financial well being of any community.

Teaching Old Skiers New Tricks
We recently went on our final ski trip of the season to Maine and thought it would be a great idea to brush up on our skills by taking a couple of lessons. Our instructor turned out to be a twenty-something guy who talked a lot and knew his skiing inside and out. Our little group of students included two middle aged ladies from Montreal, a young couple from Boston, and a 73 year old man from Germany, who had skied all his life, but was trying out new parabolic skis for the first time.

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